score minnesota social media update 10-11

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Social Media

Where are we now?

Presented by Karen Emanuelson www.ReciprocateLLC.com

SCORE Minnesota

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District 508 Internet Marketing &

Social Media Consultant

• Assist district and chapters

– Provide social media guidance

– Train chapter champions

– Coordinate activities of district chapters

– Conduct social media efforts to fill in gaps

• Organized Social Media Boot Camp II

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Owner of Reciprocate LLC

• Present Social Media seminars for

chapters

• Provide free initial consultations with

SCORE clients and their mentors

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Social Media Marketing

You are here

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Purpose of Social Media Marketing

What’s in it for my SCORE Chapter?

• Increases visibility with local entrepreneurs

• Promote local workshops and counseling events

• Share local resources

• Generate interest

• Recognize clients and volunteers

• Success stories

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Purpose of Social Media Marketing

WIIFM?

• Help clients understand what’s available

• Help your chapter

• Increase awareness

• Membership

• Fundraising

• New clients

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What you need to know

1. How you can help clients

2. How you can help your chapter and SCORE Minnesota

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How to help clients

1. Have a basic understanding of social media

• Can be used for B2B and B2C• Online social etiquette

• No spam or hard selling• Engage audience - conversations

• Pro: Most social media networks are no cost• Con: Time and commitment to continually

update can become an issue

2. Share this understanding with clients

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How to help clients

1. You don’t need to know it all 2. You should know where to send

clients who want help• Local training

• SCORE Chapter Social Media Seminars• only 2 in 5 clients have attended

• SCORE Internet Marketing Event Fall 2012?

• Online

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What you need to know

1. How you can help clients

2. How you can help your chapter

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• Growing fans and followers

• Facebook: 10,000*

• LinkedIn: 4,357*

• Twitter: 8,523*

• Actively engage in online conversations

• Share news & business tips

• Promote events & workshops

SCORE Online

National Social Media

* As of Oct. 24, 2011

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• Growing fans and followers

• Facebook: 207

• LinkedIn: 565

• Twitter: 1,285

• Actively engage in online conversations

• Share news & business tips

• Promote chapter and district events and workshops

SCORE Connected Online

District 508 Social Media

* As of Oct. 24, 2011

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How to help your chapter

Many hands make light

work

Why do we need you?

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SCORE Minnesota on Facebook

800 million active users

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories

www.Facebook.com/scoreminnesota

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How to help your chapter

Need a personal Facebook account

• “Like” the SCORE Minnesota page

• Encourage clients and potential clients to “like” our page

• Post messages• Share relevant links to articles,

events, photos, videos• Celebrate client successes

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SCORE Minnesota on Twitter

106 million users

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories

www.Twitter.com/scoreminnesota

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SCORE Minnesota on Twitter

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Need a Twitter account

• “Follow” SCORE Minnesota • Encourage clients and potential

clients to “follow” SCORE Minnesota

• Tweet about SCORE events• RT ScoreMinnesota tweets• Use hashtag “#smallbiz”

How to help your chapter

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SCORE Minnesota on LinkedIn

Client Group

120+ million members

Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients

www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE”

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SCORE Minnesota on LinkedIn

Client Group

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Client Group

Need a personal LinkedIn profile

• Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes • Answer questions from clients and potential clients

How to help your chapter

www.ReciprocateLLC.com

SCORE Minnesota on LinkedIn

120+ million members

Use to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE

mentors

www.LinkedIn.com search for “SCORE – Minnesota Volunteers”

Mentor Group

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SCORE Minnesota on LinkedInMentor Group

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SCORE Minnesota on LinkedInMentor Group

Each chapter has a subgroup for

private chapter

discussions.

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Need a personal LinkedIn profile

• Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos• Ask and answer questions from fellow mentors

Mentor Group

How to help your chapter

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SCORE Minnesota on YouTube

More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years

Use to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp

II

www.youtube.com/user/scoreminnesota

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SCORE Minnesota Blog

~1000 visitors a month

Use to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events

www.SCOREMinnesota.org

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SCORE Minnesota Blog

No personal account needed

• Visit blog website • Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients &

network via email, Facebook, Twitter, LinkedIn

• Write a 300-500 word blog posting on a topic of interest

• Share client success story ideas

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• Add social media icons to your Constant Contact emails

• Encourage clients and prospective clients to join online networks

How each chapter can help

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Social Media Marketing

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SCORE Minnesota – The future

• All chapters active on social media

• All mentors actively participating

• Social media becomes second nature, possibly replacing email

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QR Codes

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QR Codes

Google has already moved on to

Near Field Communications

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NFC and Social Networks

Tap NFC devices to instantly exchange information

Uses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of

the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume,

"check-in" at a location

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Social Media Marketing

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SCORE Minnesota Social Media

www.Facebook.com/SCOREMinnesota

www.Twitter.com/SCOREMinnesota

www.SCOREMinnesota.org

Minnesota Small Business – Powered by SCORE

Minnesota SCORE Volunteers

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Karen Emanuelson

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kemanuelson@ReciprocateLLC.com

www.Facebook.com/ReciprocateLLC

www.LinkedIn.com/in/karenemanuelso

n

www.Twitter.com/kareneman