scope & scoop on belgian managers beursschouwburg – brussels – 27/09/2012

Scope & Scoopon Belgian Managers

Beursschouwburg – Brussels – 27/09/2012

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KaderledenstudieCadres & Dirigeants 2012

• Targeted at executive and top managers of Belgian companies, employing at least 10 employees

• Based on RSZ-ONSS statistics (Q2-2011)• Conducted by TNS Media• Supported by 15 publishers and media groups

(including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.)

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Survey Keyfacts• Since 2000, the Survey is based on two

complementary surveys: – A "universe"-survey allowing the construction of the

executives’ reference universe (among HR managers)– A media and products survey (among executives)

• Sample = 1269 interviews – 1085 CAPI face to face – 185 CAWI (Web)

• Fieldwork = 9 months in 2011-2012

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A real tactical planning survey for the business press

• “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium.

• All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation.

• You can build your specific target group : – decision makers for your business field, – products used by the managers in their private life, etc.

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Also a strategic planning survey for plurimedia choice

• “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet.

• It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc.

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Chambers of Commerce13 magazines covering every regions

• Voka Ondernemers (8 NL editions covering Flanders)

• CCI Mag + Entreprendre Aujourd’hui (3 FR editions covering Wallonia)

• BECI Entreprendre / Dynamiek (2 FR+NL editions covering Brussels)

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Antwerpen11.300 copies

Reach 36%

Vlaams Brabant7.000 copiesReach 45%

West-Vlaanderen10.000 copies

Reach 45%

Oost-Vlaanderen8.000 copiesReach 43%

Limburg5.000 copiesReach 56%

HainautReach 40%

LiègeReach 47%

Luxembourg3.500 copiesReach 55%

Brabant Wallon 27%

NamurReach 26%

Hainaut + BW4300 copies

Liège + Namur3900 copies

Brussels 1913.130 copies

Reach 37%

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Chambers of Commerce13 magazines covering every regions

• Local Business News Magazines• Networking Magazines• Proximity Magazines

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Scoop N°1 – Who is the n°1 media to reach Belgian managers ?

• Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion)– NL Managers– FR Managers– Walloon Managers

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% Reach of all Print titles (RLP)Chambers Nat

41%

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Top 5 most read Titles National (RLP)

Chambers Nat

Knack+Le Vif

Weekend Kn+V

Trends + Tt

Humo + Moust.

41%

34%

27%

27%

25%

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Top 5 most read North (RLP)– Private Language Dutch (62%)

Chambers North

Knack

Humo

Weekend Kn

DS Magazine

44%

34%

29%

28%

28%

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Top 5 most read South (RLP)– Private Language French (35%)

Chambers South

Le Vif

Trends + Tt

Weekend Vif

Le Soir

33%

31%

29%

25%

23%

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Top 5 most read Wallonia (RLP)Private Language French and Company in NIV+V (16%)

Chambers South

Le Vif

Weekend Vif

Trends + Tt

Sud Presse

42%

32%

25%

24%

23%

15

Reach after 3 insertions

Nat

Dutch

French

Wallonia

1 ins 2 ins 3 ins

47%

41%

50%

48%

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Scoop N°2 – Value for Money

• Ranking on Cost per Thousand Contacts(LLP-LDP = contacts for 1 insertion)

• Rates 2012 for 4 colors format– 1/1 P4C for magazine– Article 250 or 1/4 P4C for dailies

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Ranking Cost/000 Managers

0 5 10 15 20 25 30 35 40 450

100

200

300

400

500

600

700

800

900

1000

Coverage versus Cost/000

Net Coverage Top Managers % (RLP)

Cost

/000

CHEAP, LARGE COV

Chambers Nat

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Top 5 Cost/Contact

L'Us/Bedr Chamb Nat Trends + Tt Kmo-Pme Ondernemen … Tijd

€ 0.13€ 0.16 € 0.17 € 0.18 € 0.19

€ 0.31

+119%

+8%

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Scoop N°3 – Top Top managers% of the Readers

54% Man Level A

45% Internat. Company

38% Owner/Partner/Board

56% Export

Company

28% part Manag. Assoc.

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Real Decision makers: they take part in all company decisions

Decision makers Univ Top Managers Chambers Nat Selectivity Position Position% % RLP Idx Reach Cost/000

Vans/Trucks 49 56 115 1 3Cars 59 66 113 1 3Research And Development 42 48 113 1 2Financial Consultancy 44 49 112 1 3Catering 46 52 111 1 2Company Travel Services 59 65 111 1 2It Consultancy 45 50 111 1 2Management Consultancy 57 63 111 1 2Software 68 75 111 1 2Courier Services 47 51 109 1 2Environment 54 59 109 1 2Energy 49 53 107 1 2Hardware 60 64 107 1 2

…

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Real Decision makers: they take part in all company decisions

Decision makers Univ Top Managers Chambers Nat Selectivity Position Position% % RLP Idx Reach Cost/000

Legal Consultancy 49 52 107 1 3Renting/Leasing 44 47 107 1 3Internet 72 76 106 1 2Legal 58 61 106 1 2Telecommunication 63 66 106 1 2Education/Training 83 86 104 1 2Investments 51 53 104 1 4Logistics 54 56 104 1 2Human Resources 77 79 103 1 2Office Equipment 70 72 103 1 2Business Premises 56 58 102 1 2Finances 59 61 102 1 2Marketing 68 69 102 1 2Security 64 65 102 1 2Raw Materials 43 44 101 1 3Accountancy 48 48 100 1 6

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Real Decision makers: Example of Ranking

Decision maker HR-77%

Net Coverage % '000 Cost/000 €

1 Chambers Nat 42,4 63,2 1 Usine+Bedrijf 163,17

2 Knack+Le Vif 33 49,1 2 Chambers North 192,36

3 Chambers North 31,6 47,1 3 Chambers Nat 205,11

4 Weekend-Knack+Weekend-Vif 27,8 41,3 4 Ondernemen 218,62

5 Humo+Moustique 26,5 39,5 5 Trends+Tt 228,69

6 Trends+Tt 26,2 39,1 6 Chambers South 236,74

7 Knack 23,5 34,9 7 Kmo-Pme Nl+Fr 237,48

8 Humo 21 31,2 8 Voka Tribune 276,77

9 Weekend Knack 20,1 29,9 9 Zo Magazine 291,30

10 Ds Magazine 19,2 28,7 10 Ds Magazine 293,04

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Middle and Large Companies% of the Readers

<2

2-5

5-10

10-20

20-100

100-300

300-500

>500

14

17

14

9

18

8

4

9

8

14

15

10

23

9

3

11

Company Turnover Million€

Chambers Nat Univ

10-19

20-49

50-99

100-199

200-499

500-999

1000+

16

18

12

13

16

5

21

12

16

12

15

16

6

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Company Number of Employees

Chambers Nat Univ

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Big Spenders

<2000

2000-2500

2500-3000

3000-3500

3500-4000

4000-4500

4500-5000

5000+

9

19

19

13

12

7

5

10

6

17

18

14

13

8

6

12

Net Income/Month > 3000€

Chambers Nat Univ

Private Banking

Domotica

Jewels

Luxury Watches

Tablet Pc

Design Products

Company Credit Card

Smartphone

Choice Company Car

Business Trip Abroad

Company Car

Life Insurance

12

12

16

17

22

27

43

57

67

68

76

81

14

14

19

19

25

30

48

60

74

76

84

84

Products

Chambers Nat Univ

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Scoop N°4 – Attached readersTop 5 % Loyal Readers (Always+Reguraly)

Chambers Nat

Deuzio

Z.O.

Voka Tribune

Sabato NF

65%

63%

60%

60%

55%

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Scoop N°4 – Attached readersBusiness readers

,Only Private2,5%

Professional97,5%

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Our on-line media kit

www.chambers-of-commerce.be

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Your contactsFor Chambers of Commerce – North:

Chris Lens(Centrale Voka Regie)

0475 85 62 32chris.lens@voka.be

For Chambers of Commerce – South:

Simon Micha(CCI Mag) 0497 52 88 58sm@cciconnect.be

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Thank you for your attention