scoopit and content marketing analysis

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Scoop.it & Content CurationMarty Smith

http://www.scoop.it/u/martin-marty-smith

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Scoop.it & Content Marketing

• What is Scoop.it?• Scoop.it Revolutions:– Overview.– Scoops To Views.– Scoops To Followers.– Scoops To Daily Averages (views). – Scoops to Reactions

• Content Marketing Conclusions

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What Is Scoop.it

• Curation tool capable of crawling social web based on specific keywords.

• Watch and curate social web into magazine-like feeds.

• Share feeds with other social nets such as Pinterest, LinkedIn and Twitter.

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Scoop.it Revolutions

• Overview– Started using Scoop.it in 2011.– Created Curation Revolution First. – Followed with BI Revolution, Design Revolution,

Social Marketing Revolution, Ecom Revolution, Thank You Revolution and Contests and Games Revolution.

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Scoop.it Content Marketing Summary

• Scoop.it is a great content marketing platform:– Produced over 70,000 views in 2 years.– Almost 5,000 followers.– Almost 1 follower per scoop.– More than 30,000 reactions.

• Twitter– Less efficient than Scoop.it, but…• Scoop.it & Twitter help each other. • Not an either or but a Scoop.it AND situation.

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Summary

• Data shows each feed makes different contributions:– Curation Revolution = oldest feed, highest daily

average views (397 followers)– Contest & Games = newest feed and fastest

growing (with 689 followers).

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Summary

• Data shows each feed has different contributions:– Games and Startups have the most followers

(Games 689, Startup Revolution 2,800). – Social Marketing Revolution gets the most

reactions per scoop (17.32 reactions per scoop with overall average at 8, so 225% over).

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Summary

• Data shows each feed has different contributions:– Design Revolution get the most views per scoop

(reinforcing the visual marketing trend we’ve seen) with 39 views per Scoop vs. overall average of 16 or 245% above).

• Conclusion– Scoop.it helps weave a tapestry that makes your

content marketing efforts stronger boosting followers, curation efficiency and providing valuable data to help drive your content marketing.