science of twitter 2013

The Science of TwitterHow to get more followers and ReTweets.

Dan Zarrella

Social Media Scientist

#TwitterSci

Takeaway: Twitter is key for

all forms of online marketing

and communications.

Takeaway: Take the time to

fill out your profiles.

Takeaway: Tell people

Why they should follow you.

Takeaway: Don’t rely on

conversation to build reach.

Takeaway: Share interesting

links to build reach.

Takeaway: It is difficult to

over tweet.

Takeaway: Stop talking

about yourself.

Takeaway: Don’t be a

Debbie Downer.

Takeaway: For more clicks,

Tweet slower.

Takeaway: Experiment with

longer Tweets.

Takeaway: Try putting your

Links 25% of the way into

Tweets.

Takeaway: Action words

get more clicks.

Takeaway: For more clicks:

Tweet later in the day

and week.

Takeaway: Experiment with

Friday afternoons for more

Retweets.

Takeaway: Try words like

“you,” free” and “new.”

Takeaway: Don’t be boring.

Takeaway: Links get

Retweeted.

Takeaway: Headlines are

as important as bodies.

Takeaway: Don’t forget

Social calls-to-action.

Takeaway: Tweet news

or say things in a new way.

Dan Zarrella@DanZarrella