school of ceos-monofolha
Post on 12-Jan-2017
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sharp training for first-time ceos
SCHOOLOF CEO’s
Target Attendees
Programme Supporters
Attendees will...• Learn key management concepts;• Develop strategy and marketing expertise;• Studies of everyday corporate life.• Understand and analyse the financial
performance of a company;• Learn how to organize, manage, motivate
and lead a team;• Identify tools and instruments applicable
to functional management areas;• Have access to trends and real case
studies of everyday corporate life.
• Startup CEOs ;• Startup Founders;• Aspiring leaders.
A crash course on subjects any CEO has to deal with when their companies grow.While learning about management, human resources, finance and other topics, CEOs will feel better prepared to take the lead on their companies’ strategies. People aiming at becoming CEOs will here have the chance to improve their skills and feel ready to do it.
Supporting the startups of the future by boosting their ceos.
Master Classes
Strategy andMarketing
Keith Cornell
Analysisand Financial ManagementDavid Frodsham
Human Resources and LeadershipDave Darsch
Course Schedule
course dates hours & typology legend3 mar 14-17 M1 17-20 MC M1 – Module 1 Strategy and Marketing
M2 – Module 2 Analysis and Financial Management
M3 – Module 3 Human Resources and Leadership
MC – Master Classes
4 mar 09-13 M1
10 mar 14-17 M1 17-20 M1
11 mar 09-13 M1
17 mar 14-17 M2 17-20 MC
18 mar 09-13 M2
24 mar 14-17 M2 17-20 M2
25 mar 09-13 M2
31 mar 14-17 M3 17-20 M3
1 apr 09-13 M3
7 apr 14-17 M3 17-20 MC
8 apr 09-13 M3
Course Program
Compulsory Modules
modules contents hours dates trainers / speakers
1 | Strategy and Marketing
Strategic PlanningAnalysis of the organization’s external and internal environment; Tools of strategic analysis (SWOT, Balanced Scorecard, value chain); Competitive analysis and competitive strategy; Organization’s mission; sectorial analysis (Porter 5 forces analysis).Marketing ManagementMarket segmentation; Planning of product range; Price strategies, Selection of distribution channels; Marketing communication for new products; Digital marketing.Sales and NegotiationThe seller (qualities, personal attributes and technical knowledge); Prospecting, preparation of the sale and its stages; Motivation to purchase and customer loyalty; Negotiation and assessment of advantages and disadvantages; The profiles, roles, and stages of a negotiation; Trading over the Internet.
17
03 mar (3h)04 mar (4h)10 mar (6h)11 mar (4h)
Elisabete SáBeatriz CasaisLuís Rodrigues
2 | Analysis and Financial Management
Financial Reporting and its importanceFinancial Planning and AnalysisFirms’ capital budgeting decisions: estimation of the relevant cash-flows, incremental cash-flows, selection criteria for capital budgeting decisions, investment projects under uncertainty.Financing decisions: venture capital and funding of StartupsFirm valuation: general methodologies and the case of SMEs
17
17 mar (3h)18 mar (4h)24 mar (6h)25 mar (4h)
Sónia Silva
3| Human Resources and Leadership
Recruitment Sources and Selection Tools: choosing wiselyOrganizational and functional fit in people retention: retaining talent in a constraint contextLeading and motivating with resource scarcity
17
31 mar (6h)1 apr (4h)7 apr (3h)8 apr (4h)
Ana VelosoLuís Machado
Carlos Alexandre Mendes
Master Classes1st MC: Strategy and Marketing2nd MC: Analysis and Financial Management3rd MC: Human Resources and Leadership
903 mar (3h)17 mar (3h)07 apr (3h)
Keith CornellDavid Frodsham
Dave Darsch*
*Waiting final confirmation Optional modules (Choose from the following)
Managing Meetingsin Top Management
Labour andCorporate Law
Conflict Resolutionand Management
ManagementControl
OtherChoose from any
UMinho Execflash training courses8 hours 8 hours 8 hours 8 hours
Course tuition
1.200,00€late registrations
(after December 31st)
900,00€early registrations
(until December 31st)
For further information / registration please visit:
www.uminhoexec.pt
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