school library marketing
Post on 17-Aug-2015
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Norma LaVigne Direct Response Marketer
You are asking your audience to respond in a specific way.
Promotion
1. Unique Selling Proposition
What benefit will your library program give me that I cannot get anywhere else?
2. Appeal to Emotion
Let them picture themselves taking advantage of your proposition. Try testimonials & quotes.
4. Call to Action…
And Why! We will help you find the best sources for your project…
And you will find your best grade.
How do I launch a large-scale program?
Principal May – August
Benefits & Approval
Team Leaders September
Benefits & Timing
Teams September
Benefits, Standards, Project Development
If its a new program, faculty meeting presentation
Supported by frequent e-mails: tips, updates and accolades
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