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    Chapter 1

    Sociology

    Perspective, Theory, and

    Method

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    The Sociological Perspective:

    Seeing the General in the Particular

    Seeing general patterns in the behavior of

    particular individuals.

    The general categories which we fall into

    shape our particular life experiences.

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    The Sociological Perspective:

    Seeing the Strange in the Familiar

    Brainstorm about three familiar practices

    in the United States.

    Now find something strange about each of

    the practices.

    Discuss why they seem strange, now that you

    are using the sociological perspective.

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    Rate of Death by Suicide, by Race and Sex, for the United States

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    Seeing Sociologically: Marginality

    The greater a persons marginality:

    The better able they are to use the

    sociological perspective

    To become better at using the sociological

    perspective:

    Step back from familiar routines

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    The Importance of a Global

    Perspective

    Global Perspective

    The study of the larger world and our societys

    place in it.

    What is the importance of a global

    perspective for sociology?

    Sociology shows that our place in society

    profoundly affects our life experiences

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    Sociology and Public Policy

    Sociologists have helped shape public

    policy

    The laws and regulations that guide how

    people in communities live and work

    Question:

    Think of a public policy topic in our society that is

    currently under review and/or discussion.

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    Sociology and Personal Growth

    Helps us assess the truth ofcommon

    sense

    Helps us see the opportunities in our

    everyday lives

    Empowers us to be active participants in

    our society

    Helps us live in a diverse world

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    Careers: The Sociology

    Advantage

    A sociology background is excellent in

    preparing for the working world

    Agencies and companies want to be sure

    that:

    Products, programs, and policies they create

    get the job done at the lowest cost

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    Social Change and Sociology

    What striking transformations took place in

    18th and 19th century Europe that:

    Drove the development of sociology?

    Rise of a factory-based economy

    Explosive growth of cities

    New ideas about democracy and political rights

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    Science and Sociology

    Auguste Comte (17981857)

    French social thinker who coined the term

    sociology in 1838 to:

    Describe a new way of looking at the world

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    Suicide Rates across the United States

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    Sociological Theory

    Theory

    A statement of how and why specific facts are

    related

    Two basic questions in building theory

    What issues should we study?

    How should we connect the facts?

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    The Structural-Functional Approach

    A framework for building theory that sees

    society as a complex system whose:

    Parts work together to promote solidarity and

    stability

    Social Structure

    Social Functions

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    The Social-Conflict Approach

    A framework for building theory that sees

    society as an arena of inequality that:

    Generates conflict and change

    Highlights how the following factors are

    linked to inequality

    Class, race, ethnicity, gender, age

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    Feminism and the Gender-Conflict

    Approach

    A point of view that focuses on inequality

    and conflict between women and men

    Closely linked to feminism, the advocacy

    of social equality for women and men

    Harriet Martineau & Jane Addams: women

    important to sociology development

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    The Race-Conflict Approach

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    Point of view; focuses on inequality &

    conflict between people

    Of different racial and ethnic categories

    People of color important to the

    development of sociology:

    Ida Wells Barnett and W.E.B. Du Bois

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    Symbolic-Interaction Paradigm

    The basics

    A micro-level orientation, a close-up focus on

    social interactions in specific situations

    Views society as the product of everyday

    interactions of individuals

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    Symbolic-Interaction Paradigm

    Key elements

    Society is a shared reality that people

    construct as they interact with one another

    Society is a complex, ever-changing mosaic

    of subjective meanings

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    Stacking in Professional Baseball: Does race play a part in professional sports?Looking at the various positions in professional baseball, we see that white players

    are more likely to play the central positions in the infield, while people of color are more likely

    to play in the outfield. What do you make of this pattern?Source: Lapchick (2011).

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    Three Ways to do Sociology

    All sociologists want to learn about the

    social world

    Three ways to do sociological research

    Positivist Sociology

    Interpretive Sociology

    Critical Sociology

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    Concepts, Variables, and

    Measurement

    Concept: A mental construct; represents

    some part of the world in a simplified form

    Variable: A concept that changes from

    case to case

    Measurement: Procedure for determining

    the value of a variable in a specific case

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    Statistics

    Descriptive statistics

    To state what is average for a large

    population

    Most commonly used descriptive statisticsare:

    Mean; Median; Mode

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    Reliability and Validity

    Reliability

    Consistency in measurement

    For measurement to be reliable, the process must

    yield the same results when repeated

    Validity

    Actually measuring exactly what you intend to

    measure

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    Correlation and Cause

    Correlation

    A relationship in which two (or more) variables

    change together

    Cause and Effect

    A relationship in which change in one variable

    causes change in another

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    The Ideal of Objectivity

    Objectivity (personal neutrality)

    Value-relevant research

    Topics the researcher cares about

    Value-free research

    Dedication to finding truth as it is rather than

    as we think it should be

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    Interpretive Sociology

    Humans engage in meaningful action

    Interpretive sociology differs from scientific

    or empirical sociology in three ways:

    Scientific sociology focuses on action

    Interpretive sociology focuses on meaning

    Scientific sociology sees an objective reality

    Interpretive sociology sees reality

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    Interpretive Sociology

    Scientific sociology favors quantitative data

    Interpretive sociology favors qualitative data

    Scientific orientation is well-suited for

    research in a laboratory

    Interpretive orientation is better suited in a

    natural setting

    Investigators interact with people

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    Webers Concept of Verstehen

    German word forunderstanding

    Interpretive sociologists job

    Observe what people do

    Share in their world of meaning

    Appreciate why they act as they do

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    Critical Sociology

    The study of society that focuses on the

    need for social change

    Critical sociologists ask moral and political

    questions

    Critical sociologists reject Webers goal that

    Sociology be value-free

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    Sociology as Politics

    Scientific sociologists

    Object to taking sides in this way

    Claims critical sociology

    Critical sociologists

    All research is political in that it either calls for

    change or does not

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    Gender and Research

    Gender

    Personal traits & social positions members of

    a society attach to being female or male

    Gender can affect sociological research in

    five ways

    Androcentricity, over-generalizing, gender

    blindness, double standards, and interference

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    Research Ethics

    Awareness that research can harm as well

    as help subjects and communities

    American Sociological Association

    Established formal guidelines for conducting

    research

    Sociologists must be skillful and fair-minded in

    their work

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    Research Methods

    A systematic plan for doing research

    Four methods of sociological investigation

    Experiments

    Surveys

    Participant observation

    Existing sources

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    Testing a Hypothesis: The

    Experiment

    Test a specific hypothesis

    A statement of how two or more variables are

    related

    An educated guess about how variables arelinked usually an if-then statement

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    Asking Questions: Survey Research

    Survey

    Survey targets some population

    Researchers usually study a sampleA much smaller number of subjects selectedto represent the entire population

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    In the Field: Participant Observation

    Participant observation

    Cultural anthropologists

    Uses fieldwork to study societies

    Fieldwork makes most participant observationexploratory and descriptive

    Participant observation has few hard-and-fast rules

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    Using Available Data: Existing

    Sources

    Sociologists make use of existing sources

    Data collected by others

    Most widely used data are gathered by

    government agencies

    Using available information

    Criticism

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    Putting It All Together: Ten Steps in

    Sociological Research

    1. What is your topic?

    2. What have others already learned?

    3. What, exactly, are your questions? 4. What will you need to carry out

    research?

    5. Might the research cause harm? 6. What method will you use?

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    Putting It All Together: Ten Steps in

    Sociological Research

    7. How will you record the data?

    8. What do the data tell you?

    9. What are your conclusions? 10. How can you share what you have

    learned?

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