schedules, costs, delivery, correctionsall of the … author account manager created date 4/27/2009...
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Schedules, Costs, Delivery, Corrections...All of the Bad
Words in Online and Print Magazine.
Katie Pugh, account manager, GCF
Brenda Foster, partner, GCF
Schedules
Schedules
• Everything has a deadline.
Schedules
• Everything has a deadline.
• Outline everyone’s tasks including yours.
Schedules
• Everything has a deadline.
• Outline everyone’s tasks including yours.
• Share the schedule with everyone involved in the project.
Schedules
• Everything has a deadline.
• Outline everyone’s tasks including yours.
• Share the schedule with everyone involved in the project.
• If one date moves, the rest move.
Staying Organized
“Don’t agonize. Organize.”
- Florynce Kennedy
Staying Organized
• Organize the files on your computer.
Staying Organized
• Organize the files on your computer.
• File naming: feature_story_f.doc
Staying Organized
• Organize the files on your computer.
• File naming: feature_story_f.doc
• Start a job folder and use a job number.
Staying Organized
• Organize the files on your computer.
• File naming: feature_story_f.doc
• Start a job folder and use a job number.
• Follow your schedule.
Corrections, Corrections, Corrections
“We never let go. Ever. Even with punctuation. It’s
frightening. I can’t see anyone from any record company
ever writing an email to Neil and not getting it back,
with corrections.”
-Chris Lowe
Corrections, Corrections, Corrections
• Keep a copy of your corrections.
Corrections, Corrections, Corrections
• Keep a copy of your corrections.
• Date and label page proofs.
Corrections, Corrections, Corrections
• Keep a copy of your corrections.
• Date and label page proofs.
• Avoid bits and pieces by sending corrections all at once.
Corrections, Corrections, Corrections
• Keep a copy of your corrections.
• Date and label page proofs.
• Avoid bits and pieces by sending corrections all at once.
• Keep a written record of the work flow.
Corrections, Corrections, Corrections
• Keep a copy of your corrections.
• Date and label page proofs.
• Avoid bits and pieces by sending corrections all at once.
• Keep a written record of the work flow.
• Meet at the end to review the process.
Avoiding Errors While on Press
Avoiding Errors While on Press
• Make sure all colors are correct.
Avoiding Errors While on Press
• Make sure all colors are correct.
• Check photo resolution and color model.
Avoiding Errors While on Press
• Make sure all colors are correct.
• Check photo resolution and color model.
• Clean up your file.
Avoiding Errors While on Press
• Make sure all colors are correct.
• Check photo resolution and color model.
• Clean up your file.
• Check double word spaces, apostrophes, and quote marks.
Avoiding Errors While on Press
• Make sure all colors are correct.
• Check photo resolution and color model.
• Clean up your file.
• Check double word spaces, apostrophes, and quote marks.
• Check bleeds.
Avoiding Errors While on Press
• Make sure all colors are correct.
• Check photo resolution and color model.
• Clean up your file.
• Check double word spaces, apostrophes, and quote marks.
• Check bleeds.
• Check table of contents and folios.
Being Diplomatic/Negotiations
Being Diplomatic/Negotiations
• Printers fees.
Being Diplomatic/Negotiations
• Printers fees.
• Photography and illustration fees.
Being Diplomatic/Negotiations
• Printers fees.
• Photography and illustration fees.
• Listen carefully before reacting.
Q: How many editors does it take to change a light bulb?
Q: How many editors does it take to change a light bulb?
A: It was supposed to be in place last week!
Q: How many marketing directors does it take to
change a light bulb?
Q: How many marketing directors does it take to
change a light bulb?
A: It isn’t too late to make it neon, is it?
Q: How many proofreaders does it take to change
a light bulb?
Q: How many proofreaders does it take to change
a light bulb?
A: The last time this question was asked it involved
Art Directors. Is the difference intentional? It
seems inconsistent.
Q: How many designers does it take to change a light bulb?
Q: How many designers does it take to change a light bulb?
A: Does it have to be a light bulb?
Being Diplomatic/Negotiations
• Printers fees.
• Photographers fees.
• Listen carefully before reacting.
• Something went wrong…now what?
Think. Smart.
Online Magazines: To be or not to be…
Why produce a magazine?
Why produce a magazine?
Do you want to keep in touch with them or do you want them
to keep in touch with you?
Why produce an online magazine?
What is an online magazine?
Electronic magazine, ezine, cyberzine, hyperzine, online
journal?
What is an online magazine?
Is it a blog or a magazine?
Online Magazine Techniques
Online Magazine Techniques
Should you have to log into the magazine? Indiana University
http://alumni.indiana.edu/magazine
Online Magazine Techniques
Open new window to view article: Wesleyan Magazine
http://wesleyan.edu/magazine
Online Magazine Techniques
Dog Ears: Clemson University
http://www.clemson.edu/clemsonworld/2008/fall/index.html
Online Magazine Techniques
That about covers it… Oberlin
http://www.oberlin.edu/alummag/fall2008/index.html
Emory
http://www.emory.edu/EMORY_MAGAZINE/index.html
Online Magazine Techniques
Choose it or lose it: University of Oregon
http://uoregon.journalgraphicsdigital.com/pubs/uoregon/
current/
Flipping out: Gonzaga
http://www.gonzaga.edu/Campus-Resources/Offices-and-
ServicesZ/MarketingandCommunications/Publications/GQ/
spring2009.asp
Should your goal be to eliminate print?
Should your goal be to eliminate print?
Expense vs Value
Beautiful, four color, glossy magazines with real substance
aren’t cheap.
Should your goal be to eliminate print?
Expense vs Value
Typically, the three major expenses when publishing a
magazine are:
1. Printing
2. Postage
3. Marketing
Should your goal be to eliminate print?
Always consider your audience first.
What is the profile of your readership?
Under 35, over 35?
Local or all over the country?
Two income family?
Access to computer for relaxation?
Potential major donor?
Major donor?
American Libraries Blog: November 2008
Eliminating Print Won’t Solve the Problem
http://tinyurl.com/americanlibraryblog
AL received an email from an angry subscriber asking
to please eliminate print and save the environment and
her money.
So far reader surveys (and the last one was done in 2006),
have never indicated that readers in large numbers want us
to do away with print. And general membership surveys
consistently reveal that the vast majority of members
view AL as their single most valued tangible link to
the Association.
Audience reaction:
Of 28 responses 15 voted for print, 4 online, 7 the
opportunity to opt out of print and 2 off topic.
That’s 53% wanting print, 14% online, 25% wanting
an option and 7% just confused.
I found their comments interesting…
“I vote for print. I don’t have time to read newsletters on
the computer and don’t want to. I usually delete them. I
would rather sit in a comfortable chair at home, and read
a magazine. I’m too busy to sit in front of the computer
all day.”
“I read my husband’s association’s journal because it comes
to our house. If I never saw it, I’d know much less about his
profession.”
“My vote would be to do away with it, I read my division
pubs but rarely American Libraries, rarely does it have much
of interest to me.”
“I vote for print, because I read AL while I’m away from
my computer, or while computers are down. If it came
electronically, it would be one of many, many computer
activities I’m already juggling, and I probably wouldn’t
keep up with AL.”
“I vote for electronic. By the time the print version reaches
me, I have read the whole journal. An opt-out would save
postage as well as landfill.”
“Thank you for pointing out that paper is much more eco
friendly than are PC’s. It is one of the reasons I prefer AL to
come in paper rather than non-biodegragable PC’s or PDA’s.”
“I like receiving the print edition, and taking the
time to peruse it at my leisure. I do not have time
to fully read the journal online, at my office.”
“I love to read in print! However, I agree that members
should be able to opt-out.”
LinkedIn Groups: York College of Pennsylvania Alumni
Subject: Alumni Magazines—online or print? Which do
you like better?
“I’m an online person myself...as long as everything is easy
to find/navigate. I really dislike online magazines and
newsletters that make it a scavenger hunt to find everything.”
“I like print for alumni and other magazines such as Golf
Digest. When it comes to other things such as newspapers
or professional journals I prefer online.”
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