scaling your agency

Scaling Your Agency

INTRODUCTION

Introduction

Who is this dude?• Founder of Growth Spark• Founder of MEB and MAB• E-Commerce Author and Teacher• BusinessWeek Top 25

Entrepreneurs • Babson College Alum

Lessons Learned

Lessons Learned

Outline Project Unknowns as Much as Knowns.1.

Lessons Learned

Transition from managing a sales pipeline to a relationship pipeline.2.

Lessons Learned

Help define success for your customer.3.

Lessons Learned

Don't overlook easy money.4.

Lessons Learned

Focus on solving problems, not just

implementing solutions.5.

Lessons Learned

Don't view account management and project management as the same

role.6.

Lessons Learned

Always be selling.7.

Lessons Learned

Realize the difference between makers and

managers.8.

Lessons Learned

Work in time blocks.9.

Lessons Learned

Repeat everything. Repeat everything.10.

Lessons Learned

Manage against scope or timeline, not both.11.

Lessons Learned

Negotiate constantly, but wisely.12.

Lessons Learned

Have a process, but know that the process will

change.13.

Lessons Learned

Build in padding for inaccurate project

estimates.14.

Lessons Learned

Remember that contractors are not

employees.15.

Lessons Learned

Show, don't tell.16.

Lessons Learned

Promote others first.17.

Lessons Learned

Do less marketing to do better marketing.18.

Lessons Learned

Find the source of the stress.19.

Lessons Learned

Celebrate your accomplishments.20.

Thank You!

Ross Beyeler

ross@growthspark.com

@rbeyeler

Contact Info