scaling up your green business

C.J . HAYDENW I N G S FO R B U S I N E S S L LC

S A N F R A N C I S CO , CA

Scaling Up Your Green Business

W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M

Where It All Begins

What is the mission of your business?Who do you want to serve?What lifestyle do you want to create or maintain?What do these answers suggest about how you should

grow?

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How Do You Want to Grow?

1. Find more customers

2. Sell more to the customers you have

3. Turn a higher profit on each sale

4. Offer new products or services

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What Will Enable Your Growth?

1. Expand to a bigger market

2. Discover a better market

3. Add staff, capacity or locations

4. Improve your sales and marketing

W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M

Does It Pencil Out?

Build a financial model of your scaled-up enterpriseProject revenue and expenses for the first three yearsEstimate profits and find your breakeven pointConsider options for financing, if neededIf it doesn’t pencil out, reconsider

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Who Will Buy & What Do They Want?

To find more, sell more, charge more, offer more...Ask your customers what they like, don’t like, wantSee what the competition is doingResearch market sizes, demographics, trends,

preferencesConsider back end or upsell possibilities

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Sourcing Your New Offerings

Where to find new products to offer

How to locate new service providers

Buy it, borrow it, or build it?

Try before you buy

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Getting Help & Building Your Team

Don’t try to do it alone!Hire experts, employ interns, use pro bono servicesAdd employees or contractors per your modelFill the gaps in your own knowledge and skillsAsk your networks and communities to help

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Positioning & Marketing Your Expansion

Just because you build it doesn’t mean they’ll come

Take advantage of expansion to market and re-position

Include marketing expense and effort in your model

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Growing Yourself

The success of your enterprise depends on youGrowing yourself is growing your businessGain knowledge and skills from books, classes,

multimedia resources, the InternetConnect with a support group, mentors, or a coach

W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M

Make an Action Plan

Review the steps above and create a plan

Include what to do, when to do it, resources you need

Check in with your plan often

The best way to stick with a plan is to share it

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Tips, Tricks & Traps

Never forget your missionDon’t start before you pencil it outTake it slow and measure your progress as you goDon’t get stuck on your “favorite part”When you find yourself struggling, get help

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Resources

The E-Myth Revisited by Michael GerberGrowing a Business by Paul HawkenSuccessful Business Plan by Rhonda AbramsEntrepreneur www.entrepreneur.comFast Company www.fastcompany.comInc. Magazine www.inc.com

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Contact Me

C.J. Hayden, MCC, CPCCAuthor & Entrepreneurship Coach

Wings for Business LLCSan Francisco, CA

www.cjhayden.comwww.getclientsnow.com

www.socialentrepreneurcoach.com(415) 981-8845 or (877) 946-4722 toll free

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