save oh&s costs with syndrome
Post on 15-Apr-2017
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JUNE 2015
Cost of work related injury and illness costs Australian
businesses over $60b. (Safe Work Aust 2008/09)
• Lost work days, retraining, insurance claims and premiums are significant and increasing in cost.
• This cost that represents 4.8 percent of Australia’s annual GDP.
(Source Safe Work Aust)
• Plus, there is negative impact on a business with low staff morale.
Impact of OH&S
More so than ever before businesses are investing massive dollars in trying to solve their OH&S problems with better workplace safety and design, training, collateral, signage and videos to reduce workplace injury and illness. In our opinion businesses are not maximising their ROI. Why?
Yet, investment is increasing
Our Communications Hypothesis
We were briefed by Epworth Healthcare to develop a campaign to change staff workplace behaviour to reduce escalating OH&S injuries and associated costs. The annual impact on Epworth’s bottom line from OH&S injuries was in the millions of dollars p.a.
Background:
Our story
u We investigated OH&S data
u We explored OH&S impact (primarily financial) on business
u We audited OH&S communications programs
u We created a hypothesis
u We used our creative skills
Background:
We discovered three key issues that inhibit significant workplace behavioral change of OH&S
u Apathy – it won’t happen to me syndrome
u Minimal engagement – campaign content was boring and
signage becomes wallpaper
u A lack of recall – poor messaging
Our story
We went back to the fundamental characteristics of great communication.
u Entertain me. u Create a simple message and repeat the thought.
What we did
u It engages people
u It facilitates word of mouth
u It is memorable and aids recall
These were the key outcomes we wanted to achieve to change employee behaviour at Epworth
What are the benefits of these characteristics?
Syndrome is a new way to engage, communicate and change workplace behaviour to reduce OH&S costs to business.
So what is Syndrome?
u Unique creative idea u Great direction u Panel of actors/comedians u Customised theme u Quality video content u Digital engagement tools u Selfie campaign to engage and promote ongoing participation u Reporting
What does Syndrome consist of?
u We undertake a discovery session with the client.
u We develop a customised strategy u We create the sell presentation to the board if required. u We create a script(s) and a storyboard to reflect the
uniqueness of your business and provide a one stop capability to produce a total campaign package and reporting.
u And, we help you launch it to your internal stakeholders.
How we create your campaign
Epworth, (5000 staff), saved several million dollars* in one year
using Syndrome
There was a 35% decrease in Lost Work Time Injuries, as well as an increase in staff enquiries and staff seeking assistance*.
This is the best result Epworth has ever achieved after a OH&S
campaign.
* Source: Epworth 0H&S and HR department
Epworth Healthcare Case Study
Intro and creative
Creative
Intro and creative
Creative: Screensavers
Intro and creative
Creative Fact Sheets
Intro and creative
Creative Fact Sheets
Intro and creative
Creative Posters
Intro and creative
Creative Digital
Intro and creative
Creative Selfie Campaign For Engagement
Intro and creative
The idea was created in a campaign style and fully integrated across all staff touch points
And, if you would like to explore how we can help your brand
please give Mike or Trudi a call on (03) 9654 0532.
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