saturn group presentation week 2

Saturn

Julian Crespo, Krystel Delos Reyes and Yuan Gao

September 26, 2017

Market Focus

The Wellness Ecosystem:

Treatment related to mental health care often relies on prescription medication, that can create an illusion of well being. This method does not allow for exploration of deep rooted issues.

Our Educated Guess

Personal wellness can be achieved away from the sterile approach of medical mental care. People are open to exploring holistic methods to achieve wellness.

Thoughtful Interviewees

“Im for medication if it keeps you stable [...] but what is the REAL problem?”

AdrianneSocial Worker / Advocate for therapy

Thoughtful Interviewees

“Nothing else matters when I go to gym."

MiguelRegional MGR @ H&M / Exercise Advocate

Thoughtful Interviewees

“My first encounter with counseling was unpleasant, it has prevented me from returning.”

KloeSculptor / Advocates artistic & athletic activities

What we’ve learned

Mapping

Affinity Mapping:

Insights: We made a mess.

Opportunity: We made sense of it.

Mapping

Journey Map:

Insights: Leverage exists between coping mechanism and self reflection.

Opportunity: Good Mental hygiene advocates want to support others.

Mapping

Going Digital:

Insights: Is effective for working remotely

Opportunity: New data is examined more thoroughly and preserved.

Mapping

Going Digital:

Insights: Is effective for working remotely

Opportunity: New data is examined more thoroughly and preserved.

Next Steps

Insights: Explore the stigma encompassing Mental Health care. How might we reframe perceptions of Mental Health Care.

Opportunity: Dig deeper with questions, speak to professionals and create more generative methods of interaction with our future interviews.