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San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Urban Land InstituteAdvisory Services Panel
June 24-29, 2007
San Bernardino, California Crossroads of the Southwest
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Our Sincere Thanks to
• Mayor Patrick J. Morris and staff• Chairman Paul Biane and staff• The members of the City Council• The members of the County Board of Supervisors• Other elected city officials• The City’s Economic Development Agency• Citizen leaders / Interviewees
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Urban Land Institute
• Established in 1936
• Independent non-profit education and research organization
• More than 37,000 members worldwide
• Representing the entire spectrum of land use, architecture, planning, academic and real estate development disciplines
The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
ULI Advisory Services
• Applies the finest expertise in real estate, market analysis, land planning and public policy to complex land use and development projects
• All volunteer, independent panel
• Over 400 ULI-member teams assembled worldwide since 1947 to assist sponsors find creative and practical solutions. Approximately 15 national and international advisory panels per year
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
The Panel Process• Studied and discussed information
provided by the Sponsor
• Briefed by Sponsor
• Toured the project area
• Met with key stakeholders
• Heard a variety of perspectives from dozens of community members and discussed issues and concerns
• Debated the issues and framed recommendations
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino Assets
• Growing population• Transportation• Water• Availability of Workforce Housing• Institutions of Higher Learning• Positive Spirit
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Challenges to be Met
• Capitalize on Assets—Incrementally and Patiently• Make Downtown a Destination• Build an “Urban Village” and a Sense of Place• Capture the Middle Class• Forge Partnerships• Develop Linkages--Lake Seccombe to Depot,
Sixth Street to Intermodal Center• Create a City Brand• Use a Comprehensive Strategic Plan• Preserve Heritage Buildings• Safety Issues• See the Big Picture
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Panel Members
Chair:• William H. Hudnut, III, Chevy Chase, MD
Panelists:1. Agnes Artemel, Alexandria, VA2. John Shumway, Newport Beach, CA3. Richard F. Galehouse, Watertown, MA4. Daniel Brents, Houston, TX5. Nathan Watson, New Orleans, LA6. Sue Southon, Bloomfield Hills, MI7. Christine M. Burdick, Tampa, FL8. Richard T. Reinhard, Washington, DC
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Market Potential
Agnes ArtemelJohn Shumway
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino is Part of a Growing Region
• Inland Empire is gaining population, jobs• Strong industrial/logistics market• As population increases, demand for homes and
retail increases• Inland Empire currently has 46.7 million square
feet of office.
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino as a Regional Center
• City serves as county seat and hosts other government functions
• Historically, had a thriving business district
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino as a Regional Center
• Still strong as industrial and logistics location, university/college town
• Lost ground to other locations in last 20 years
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino Occupies a Strategic Position
• Excellent network of freeways, access to Cajon pass, rail transportation, and airport
• Offers more reasonably priced housing than other parts of Southern California
• On the path of growth from the west
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino Has Many Assets
• Favorable climate• Water resources• Beautiful scenery• History (Route 66, Lake Arrowhead, the West)• Long time residents who care about the city• County commitment to expand
downtown• Employment base of public
sector employees• Available land• Ability to assemble and
redevelop properties• Good transportation linkages
(freeways, rail)
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Is There a Market for Downtown Today?
• Downtown has deteriorated too far• Downtown has an unfavorable reputation• Downtown looks empty, not thriving• Revitalization efforts have been too piecemeal to
be successful, despite many efforts• Housing market has weakened, taking away one
catalyst
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Can There be a Market for Downtown?
• Yes, there is no reason downtown San Bernardino can not capture a portion of the demand in the surrounding region
• Build on:– Public sector presence– University/college students– Back to the city movement– Changing demographic trends– Potential projects: Arrowhead, Rail transfer station,
fine grained residential projects
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
What Kinds of Uses Could Go Downtown?
• Office: start with County campus expansion, then add private sector space (Class A and B)
• Retail and restaurant: will follow office and residential uses
• Hotel: once a certain critical mass has been reached, an additional 200-300 room hotel can be justified
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
What About Downtown Housing?
• An urban mixed use form of housing can be supported downtown– Attached/townhouse style– Stacked flats (1,200-2,000 sq.ft)– Loft designs– Condo/apartment style (700 sq. ft)
• Initial densities of 25 du per acre, later up to 55 du per acre
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Who Are the Potential Residents
• Young singles and couples with an “urban”mindset
• Older couples whose children have left home• Seniors• Two income couples• County and city employees• People who like urban settings of all backgrounds
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
What Will it Take to “Create a Market”?
• Improving the image of San Bernardino• Providing a desirable, amenity-filled environment in
which to live, work, and play• A good urban plan• A strong developer• A committed city government• Involvement of the business community• Support from the existing residents
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
The Prospects are Fantastic!
• An urban mixed use community• Built on honoring San Bernardino’s glorious past• Providing opportunities to live, work, and play in
downtown• Inclusive of different income levels and stages of
life• Safe, attractive, and affordable
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Planning and Design
Daniel BrentsRichard Galehouse
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Study Area
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Assets / Issues
• Planned Community, 1851• Mountain Views• Abundance of Water• Historic Buildings• Beautiful Parks• Channelized Streams• Theaters• Size of Blocks• Width of Streets• Parking
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Assets / Issues – Historic Buildings
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Assets / Issues – ChannelizedStreams
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Assets / Issues – Parking
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Assets / Issues – Streets
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Goals
• Foster the development of an urban environment that supports county government and the arts & entertainment
• Provide a social and civic center for all of San Bernardino’s citizens
• Provide an alternative contemporary urban lifestyle
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Urban Design Concept
• Create an urban mixed-use, pedestrian friendly, live-work environment
• Draw current projects into closer walking relationship to the center
• Celebrate the City’s distinctive abundance of water and thermal resources by creating a linear park system
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Urban Design Concept
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Develop the Government
Center as a campus on the existing site
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Develop the Government
Center as a campus on the existing site
• Clear the Carousel Mall site and restore the historic street grid
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Develop the Government
Center as a campus on the existing site
• Clear the Carousel Mall site and restore the historic street grid
• Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Develop the Government
Center as a campus on the existing site
• Clear the Carousel Mall site and restore the historic street grid
• Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village
• Continue revitalization of the existing near – downtown neighborhoods
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Develop the Government
Center as a campus on the existing site
• Clear the Carousel Mall site and restore the historic street grid
• Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village
• Continue revitalization of the existing near – downtown neighborhoods
• Move the site of the Arrowhead Credit Union headquarters closer to downtown
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations
• Locate the inter-modal transportation center adjacent to the Santa Fe depot
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Locate the inter-modal
transportation center adjacent to the Santa Fe depot
• Designate an arts / entertainment district that embraces the existing theaters and historic buildings
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Strategic Planning & Urban Design Recommendations• Locate the inter-modal
transportation center adjacent to the Santa Fe depot
• Designate an arts / entertainment district that embraces the existing theaters and historic buildings
• Celebrate the waters of the City through the creation of a linear water park system
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Design Strategies
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Urban Village – Mixed Use
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Hike & Bike Connections
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
E Street BRT Corridor
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Civic Spaces
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Water Features
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Linear Parks
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Sue SouthonNathan Watson
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Vision needed:• Begin with the heart of the city• A grand vision
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Characteristics of successful urban centers:• Vital• Visible• Unique• Safe
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Signature Projects:
• Carousel Mall Redevelopment – Mixed Use Urban Village
• County Government Campus• Transit Oriented Development • Arts, Entertainment and Restaurant district
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall – Mixed Use Urban Village
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall -Mixed Use Urban Village• Residential
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall -Mixed Use Urban Village• Retail
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall -Mixed Use Urban Village• Hotel
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall -Mixed Use Urban Village
Acquisition strategy
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Carousel Mall -Mixed Use Urban Village• Street grid• Historic buildings
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development StrategiesCounty Government Campus• Green space and water amenities• New County Courthouse• County Clerk and Land Records• County Law and Justice Center
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
County Government CampusCan act as a catalyst for:• Office space• Retail and restaurants• Downtown housing
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Transit Oriented Development – Rialto & E Street• Opportunities
– Locate office use near transit station– Create a place, not just a project
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Transit Oriented Development – Rialto & E Street• Opportunities
– Leverage transit investments– Locate bus transfer station at depot
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Arts, Entertainment and Restaurant District –Court Street/4th Street
• Preservation and reuse of historic buildings• California Theater anchors more restaurant and
entertainment venue development
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Arts, Entertainment and Restaurant District –Court Street/4th Street
• Development opportunity at 4th and E Street
• Cal State’s Art Department – artist’s lofts, gallery and studio
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Development Areas Surrounding the Downtown Core:
• South of 2nd Street:– Office– Mixed Use
• South of Downtown on E Street– Orange Show– Outdated Retail Sites
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Development Areas Surrounding the Downtown Core:
North of Downtown:• Renaissance Park• County Government
Campus• American Sports
University• Neighborhood serving
retail• Mixed income housing
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Development Areas Surrounding the Downtown Core:
West of Project Areas and First Tier Neighborhoods Surrounding Downtown:
• Blight elimination• Code enforcement• Owner-occupied housing rehab programs• Infill housing• Support for neighborhood serving retail
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Strategies
Immediate Steps:
• Get Carousel moving• Acquire key interstate parcels• Leverage OmmiTrans and Arrowhead• Secure ROW to depot• Prepare town square
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Implementation
Christine BurdickRichard Reinhard
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Implementation
• Community input• Clean-up• Public safety• Programming• Development guidelines and process• Financing
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Implementation
• Students• Business Improvement District (BID)• EDA• Leadership
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Community Input
Awareness Building:• Multi-lingual website• Bi-lingual press packets• Bi-lingual powerpoints• Bi-lingual display boards• Bi-lingual handouts
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Community Input (con’t)
Receiving feedback• Multi-lingual website• Written input at neighborhood presentations
As momentum continues• PSAs• Press releases and briefings• Media coverage• Business and neighborhood “summits”
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Clean Up
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Public Safety
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Programming
Special events• Weekly farmers market• Concert series• Seasonal events• Children’s and ethnic festivals• Arts and craft fairs• “Taste of” events• Sports tournaments and competitions
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Development Guidelines & Process
• Timely• Clear• Consistent• Predictable• “One stop shops”• Ombudsman• Design standards and guidelines• Special overlay district
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Financing
Private sector provides• Equity• Experience• Market knowledge• Marketing skills
Public sector provides• Low cost homes• Tax incentives• Acquisition assistance
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Financing (con’t)
Agencies• Economic Development Agency• Inland Venture Development Agency• HUD• Department of Transportation• Department of Commerce
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Students
• CSUSB courses• For-profit universities• ASU
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Business Improvement Districts
• Clean• Safe• Friendly
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
EDA
• Focus and sustained leadership role• Priorities• Project advisors
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Leadership
• Coordinating Council• Chief development officer• Regional Support
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Our Vision for Downtown San Bernardino
A vibrant, livable, attractive, clean, safe and sustainable mixed-income, mixed-use urban community, anchored by city and county government facilities as well as key transportation articulations, traversed by green space and streams, filled with retail, office and housing choices, arts and entertainment—
San Bernardino California
Urban Land Institute
Advisory Services Panel
June 24-29, 2007
Conclusion
Thank You
The ULI Team thanks all of those that made it possible for us to participate and perform our
work on this important endeavor. It was a true privilege.
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