samsung analyst day 2013: ceo oh hyun kwon-driving innovation towards a smart life

Disclaimer

The materials in this report include forward-looking statements which can generally be identified by phrases such as

Samsung Electronics (SEC) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or

other words or phrases of similar implications. Similarly, such statements that describe the company's business strategy,

outlook, objectives, plans, intentions or goals are also forward-looking statements. All such statements are subject to

certain risks and uncertainties that could cause actual results to differ materially from those in the presentation files

above.

For us, particular uncertainties which could adversely or positively affect our future results include:

· The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices

· Strategic actions including dispositions and acquisitions

· Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics),

IM (IT & Mobile communications), DS (Device Solutions)

· Numerous other matters at the national and international levels which could affect our future results

These uncertainties may cause our actual results to be materially different from those expressed in this report.

Vision 2020

Vision 2020 – Strategic Pillars

0

500

1,000

1,500

2,000

2010 2011 2012 2013 2014 2015 2016 2017

‘10 ‘17 ‘10 ‘17

‘12 ‘17 ‘10 ‘17

F-Phone

HDD

S-phone (18%)

SSD (38%)

OLED (15%)

LCD

Total (5.0%)

Devices (4.8%)

Components (4.7%)

Display (6.6%)

Vision 2020 – Market Landscape

Other TV

Smart TV (*) (7%)

Era of a “Smarter Life”

Consumers awareness

1990 2010 2020

25%

50%

75%

100%

2000

Era of a “Smarter Life”

Era of a “Smarter Life”

0

5

10

15

20

25

2013 2015 2017

0

4

8

12

16

2013 2015 2017

mHealth, market size ($B)

Smart home, US market size ($B)

Source : PwC

Source : BCG

Era of a “Smarter Life”

Era of a “Smarter Life”

Era of a “Smarter Life”

Samsung Components – Enabling a Smarter Life

Samsung Devices for a Smarter Life – TV

Samsung Devices for a Smarter Life – Mobiles

Samsung Devices for a Smarter Life – Appliances

Samsung Smart Solutions – Multimedia Services

0

10

20

2013 2020

Number of connected devices, worldwide (Billion Units)

Samsung Smart Solutions – Smart Home

Samsung Smart Solutions – Medical Devices

• •

0

50

100

2013 2020

$ B

Samsung Smart Solutions – Enterprise Solutions

Our Core Competencies – R&D

• •

Our Core Competencies – Human Resources

Future Aspiration – Open Innovation & Acquisitions

Growth target by categories

2012 2015 2020

2012 2015 2020 2012 2015 2020

2012 2015 2020

Conclude

0

100

200

300

400

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

($B)