sample report tobacco
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LIST OF CONTENTS AND TABLES
Tobacco in Israel - Industry Overview ............................................................................................ 1Executive Summary ........................................................................................................................ 1
Tobacco Witnesses Strong Retail Value Sales Growth in 2010 ................................................ 1New Legislation Increases Cigarette Taxation in 2010 .............................................................. 1Local Manufacturer Dubek Witnesses the Largest Decline in Retail Volume Sales Share in
2010 ............................................................................. ................................................................ 1Vending Machines Are Expected To Slowly Disappear From Tobacco in Israeli ...................... 1Retail Value Sales Are Expected To See Positive Growth Over the Forecast Period ............... 1
Operating Environment ............................................................................. ...................................... 2
Legislative Overview/ Fctc Ratification ....................................................................................... 2
Summary 1 Legislation Summary at a Glance .................................................................. 4
Minimum Legal Smoking Age ..................................................................................................... 5Smoking Prevalence ................................................................................................................... 5
Table 1 Smoking Prevalence in Adult Population 2005-2010 .................................... 6
Table 2 Number of Smokers by Gender 2005-2010 ................................................... 6Tar Levels ......................................................................................... ........................................... 7Health Warnings ............................................................................. ............................................. 7Advertising & Sponsorship .......................................................................................................... 7Point-of-sale Display Bans .......................................................................................................... 8Smoking in Public Places .......................................................................................... .................. 8Electronic Cigarettes ................................................................................................................... 9Litigation ...................................................................................................................................... 9Death by Cause .............................................................................. ........................................... 10
Table 3 Death by Cause 2005-2010 ......................................................................... 10
Taxation and Pricing ..................................................................................................................... 11
Duty Paid Packet Marks ................................................................................... ......................... 11
Taxation Rates .......................................................................................................................... 11Table 4 Taxation and Duty Levies 2005-2010 .......................................................... 11
Average Cigarette Pack Price Breakdown ............................................................................... 12
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples 2010 ............ 12
Production/imports/exports ........................................................................................... ................ 12
Table 6 Production/Imports/Exports 2005-2010 ....................................................... 13
Illicit Trade in Cigarettes ................................................................................... ......................... 13Market Indicators........................................................................................................................... 13
Table 7 Illicit Trade Estimate of Cigarettes by Volume 2005-2010 .......................... 13
Market Data ....................................................................................... ............................................ 14
Table 8 Sales of Tobacco by Category: Volume 2005-2010 .................................... 14
Table 9 Sales of Tobacco by Category: Value 2005-2010 ....................................... 14Table 10 Sales of Tobacco by Category: % Volume Growth 2005-2010 ................... 14Table 11 Sales of Tobacco by Category: % Value Growth 2005-2010 ...................... 15Table 12 Forecast Sales of Tobacco by Category: Volume 2010-2015 .................... 15Table 13 Forecast Sales of Tobacco by Category: Value 2010-2015........................ 15
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Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2010-2015 ............................................................................................................. 15
Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2010-2015 ...... 16
Definitions...................................................................................................................................... 16
Summary 2 Research Sources ................................................................................ ........ 16
Tobacco in Israel - Company Profiles ........................................................................... ................ 18Devidas Group Ltd in Tobacco (israel) ......................................................................................... 18
Strategic Direction .......................................................................... ........................................... 18Key Facts................................................................................................................................... 18
Summary 3 Devidas Group Ltd: Key Facts ..................................................................... 18
Company Background ...................................................................................... ......................... 18Production ................................................................................................................................. 18Competitive Positioning .................................................................................... ......................... 19
Summary 4 Devidas Group Ltd: Competitive Position 2010 ........................................... 19
Dubek Ltd in Tobacco (israel) ..................................................................................... .................. 19
Strategic Direction .......................................................................... ........................................... 19
Key Facts................................................................................................................................... 19Summary 5 Dubek Ltd: Key Facts ................................................................................... 19
Company Background ...................................................................................... ......................... 20Production ................................................................................................................................. 20
Summary 6 Dubek Ltd: Production Statistics 2010 ......................................................... 20
Competitive Positioning .................................................................................... ......................... 20
Summary 7 Dubek Ltd: Competitive Position 2010 ........................................................ 21
Globrands Ltd in Tobacco (israel)................................................................................................. 21
Strategic Direction .......................................................................... ........................................... 21Key Facts................................................................................................................................... 21
Summary 8 Globrands Ltd: Key Facts ............................................................................ 21
Company Background ...................................................................................... ......................... 22Production ................................................................................................................................. 22Competitive Positioning .................................................................................... ......................... 22
Summary 9 Globrands Ltd: Competitive Position 2010 .................................................. 22
Cigarettes in Israel - Category analysis ........................................................................................ 24Headlines ...................................................................................................................................... 24Trends ........................................................................................................................................... 24Competitive Landscape ................................................................................................................ 26New Product Developments ......................................................................................................... 27
Summary 10 Cigarettes - New Product Launches ............................................................ 27
Distribution .................................................................................................................................... 27Prospects ...................................................................................................................................... 28
Sector Background ....................................................................................................................... 29Cigarettes: Price Bands ............................................................................................................ 29
Summary 11 Cigarette Price Band Definitions .................................................................. 29
Cigarettes: Menthol/standard .................................................................................................... 30Cigarettes: Filter/non-filter ................................................................................... ...................... 30
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Cigarettes: Carbon/standard Filter ......................................................................................... ... 30Cigarettes: Filter Length ................................................................................... ......................... 30Cigarettes: Slims/superslims Vs Regular.................................................................................. 31Cigarettes: Pack Size ..................................................................... ........................................... 31Cigarettes: Pack Type ......................................................................................... ...................... 31
Category Data ............................................................................................................................... 31Table 16 Sales of Cigarettes by Tar Level: Volume 2005-2010 ................................. 31Table 17 Sales of Cigarettes by Tar Level: Value 2005-2010 .................................... 32Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010 ................ 32Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2005-2010 ................... 32Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2005-2010 ...... 32Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown
2005-2010 .............................................................................. ...................... 33Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2005-
2010 ............................................................................................................. 33Table 23 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown
2005-2010 .............................................................................. ...................... 33Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume
Breakdown 2005-2010 ................................................................................. 33Table 25 Sales of Cigarettes by Length: % Volume Breakdown 2005-2010 ............. 34Table 26 Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2006-
2010 ............................................................................................................. 34Table 27 Sales of Cigarettes by Pack Size: % Volume Breakdown 2005-2010 ........ 34Table 28 Sales of Cigarettes by Pack Type: % Volume Breakdown 2005-2010 ....... 34Table 29 Cigarettes Company Shares 2006-2010 ..................................................... 34Table 30 Cigarettes Brand Shares 2007-2010 ........................................................... 35Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2005-2010 ............ 36Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2005-2010 ..... 36Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2010-2015 ................. 37Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2010-2015 .................... 37Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2010-
2015 ............................................................................................................. 37Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2010-
2015 ............................................................................................................. 37Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown
2010-2015 .............................................................................. ...................... 38Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume
Breakdown 2010-2015 ................................................................................. 38Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown
2010-2015 .............................................................................. ...................... 38Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume
Breakdown 2010-2015 ................................................................................. 38Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: %
Volume Breakdown 2010-2015 ................................................................... 38
Table 42 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2010-2015 ............................................................................................................. 39
Table 43 Forecast Sales of Cigarettes by Regular/Slim: % Volume Breakdown2010-2015 .............................................................................. ...................... 39
Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown2010-2015 .............................................................................. ...................... 39
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Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown2010-2015 .............................................................................. ...................... 39
Cigars in Israel - Category analysis .............................................................................................. 41Headlines ...................................................................................................................................... 41Trends ........................................................................................................................................... 41
Hand-made Versus Machine-manufactured Splits ....................................................................... 42Table 46 Sales of Cigars by Handmade vs Machine-manufactured 2006-2010 ....... 43
Competitive Landscape ................................................................................................................ 43New Product Developments ......................................................................................................... 44Distribution .................................................................................................................................... 44Prospects ...................................................................................................................................... 45Category Data ............................................................................................................................... 45
Table 47 Sales of Cigars by Category: Volume 2005-2010 ....................................... 45Table 48 Sales of Cigars by Category: Value 2005-2010 .......................................... 46Table 49 Sales of Cigars by Category: % Volume Growth 2005-2010 ...................... 46Table 50 Sales of Cigars by Category: % Value Growth 2005-2010 ......................... 46Table 51 Sales of Cigars by Handmade vs Machine Manufactured: % Volume
Breakdown 2005-2010 ................................................................................. 46Table 52 Company Shares of Cigars Excluding Cigarillos 2006-2010 ...................... 47Table 53 Brand Shares of Cigars Excluding Cigarillos 2007-2010 ............................ 47Table 54 Company Shares of Cigarillos 2006-2010 ................................................... 47Table 55 Brand Shares of Cigarillos 2007-2010 ......................................................... 48Table 56 Sales of Cigars by Distribution Format: % Analysis 2005-2010 .................. 48Table 57 Forecast Sales of Cigars by Category: Volume 2010-2015 ........................ 49Table 58 Forecast Sales of Cigars by Category: Value 2010-2015 ........................... 49Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2010-2015 ....... 49Table 60 Forecast Sales of Cigars by Category: % Value Growth 2010-2015 .......... 50
Smoking Tobacco in Israel - Category analysis ........................................................................... 51Headlines ...................................................................................................................................... 51Trends ........................................................................................................................................... 51
the Role and Effect of Cannabis/mar juana .............................................................................. 52Distribution .................................................................................................................................... 53Competitive Landscape ................................................................................................................ 53New Product Developments ......................................................................................................... 54Prospects ...................................................................................................................................... 54Category Data ............................................................................................................................... 54
Table 61 Sales of Smoking Tobacco by Category: Volume 2005-2010 .................... 54Table 62 Sales of Smoking Tobacco by Category: Value 2005-2010........................ 54Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2005-
2010 ............................................................................................................. 55Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2005-2010 ...... 55Table 65 Company Shares of RYO Tobacco 2006-2010 ........................................... 55Table 66 Brand Shares of RYO Tobacco 2007-2010 ................................................. 55Table 67 Company Shares of Pipe Tobacco 2006-2010 ........................................... 56Table 68 Brand Shares of Pipe Tobacco 2007-2010 ................................................. 56Table 69 Sales of Smoking Tobacco by Distribution Format: % Analysis 2005-
2010 ............................................................................................................. 56Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2010-2015 ..... 57Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2010-2015 ........ 57
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Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth2010-2015 .............................................................................. ...................... 57
Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth2010-2015 .............................................................................. ...................... 58
Smokeless Tobacco in Israel - Category analysis ......... .............................................................. 59
Trends ........................................................................................................................................... 59
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TOBACCO IN ISRAEL - INDUSTRYOVERVIEW
EXECUTIVE SUMMARY
Tobacco Witnesses Strong Retail Value Sales Growth in 2010
Tobacco in Israel witnessed healthy retail value sales growth in 2010. This was largely due to
two main reasons, namely the stable growth of smokers in 2010 with insignificant decreases in
the number of existing smokers, alongside a significant increase in the tax on cigarettes, which
served to increase unit prices dramatically. As cigarettes remained the largest tobacco category,
significant unit price increases, coupled with stagnant retail volume sales growth, helped drive
the development of tobacco as a whole in 2010.
New Legislation Increases Cigarette Taxation in 2010
Tobacco products remained subject to high taxation rates in Israel in 2010. In July 2010, the
tax on cigarettes was raised once again, following the previous tax hike in April 2009. In July
2010, the tax on cigarettes included an ad valorem excise duty of 260.6% on the price to retail,
which means that for every NIS1for the importer out of the price to retail, an excise tax of
NIS2.606 is charged. This ad valorem tax is in addition to the fixed tax of NIS214.5 per 1,000
sticks (NIS4.29 a pack). This new law affects all parties: importers and distributors,
manufacturers and retailers, as well as the consumer. It is important to mention that there is a
minimum tax of NIS475 per 1,000 sticks or NIS9.50 per pack.
Local Manufacturer Dubek Witnesses the Largest Decline in RetailVolume Sales Share in 2010
Dubek, the only local tobacco manufacturer in Israel, tends to carry a wide variety of local and
imported economy brands. In 2010, economy cigarettes suffered a drastic decrease in retail
volume sales, as consumers who previously smoked lower-end economy brands traded up tohigher quality, upper-economy and mid-priced brands, mainly Next, Pall Mall and Winston. This
had a significant negative impact on Dubeks performance.
Vending Machines Are Expected To Slowly Disappear From Tobacco inIsraeli
In late 2010, the Economic Affairs Committee of the Israeli Knesset approved the first reading
of the proposed law to restrict the sale of cigarettes through vending machines in Israel. This
new law is meant to further protect underage teens from smoking. The new law is set to come
into force in 2013. This in turn is expected to have an impact on the distribution of cigarettes in
Israel in the years following its introduction.
Retail Value Sales Are Expected To See Positive Growth Over theForecast Period
Tobacco in Israel is projected to see an ongoing decline in retail volume sales over the
forecast period, driven by further declines in the countrys smoking population. In addition, tough
anti-tobacco legislation, such as the new ban on vending, coupled with further tax increases to
discourage the purchasing of tobacco products, is also expected to weaken demand. However,
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retail value sales are expected to continue to see positive growth over the forecast period,
driven by price increases.
OPERATING ENVIRONMENT
Legislative Overview/ Fctc Ratification
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Source: Euromonitor International
Minimum Legal Smoking Age
Smoking Prevalence
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Male No of SmokersFemale No of SmokersTotal No of Smokers
Source: Calculated using above % prevalence and Euromonitor International Country Population Data
Tar Levels
Health Warnings
Advertising & Sponsorship
Advertising through media
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i f i t f 18 S ti i i l i it i t
Advertising through retail point-of-sale
Sponsorship of sporting/music events
y p
Distribution of tobacco branded gifts
Point-of-sale Display Bans
There is currently no point-of-sale (POS) ban in Israel regarding tobacco products.
Smoking in Public Places
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Electronic Cigarettes
Litigation
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Death by Cause
Table 3 Death by Cause 2005-2010
Deaths per 100,000 inhabitants2005 2006 2007 2008 2009 2010
Diseases of therespiratory system
Ischaemic heart diseaseTrachea bronchus and lungDeath from smoking
related diseases
Source: Official statistics
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Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples 2010
Price in NISNIS Premium NIS Mid- NIS Economy
Mar boro Priced LD %% L&M %
ManufacturerRetailerSpecific taxAD VVATTotal taxEnd Price
Source: Trade Interviews
PRODUCTION/IMPORTS/EXPORTS
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Table 6 Production/Imports/Exports 2005-2010
Million sticks 2005 2006 2007 2008 2009 2010
Cigarettes - ProductionCigarettes - ImportCigarettes - Export
Source: Euromonitor International from national sta istics
Illicit Trade in Cigarettes
MARKET INDICATORS
Table 7 Illicit Trade Estimate of Cigarettes by Volume 2005-2010
million sticks2005 2006 2007 2008 2009 2010
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Table 11 Sales of Tobacco by Category: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 Total
Cigarettes
CigarsSmoking TobaccoSmokeless TobaccoCigarettes Including RYO Stick
EquivalentTobacco 7.3 3.5 18.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 12 Forecast Sales of Tobacco by Category: Volume 2010-2015
2010 2011 2012 2013 2014 2015
Cigarettes (million
sticks)Cigars (million units)Smoking Tobacco (Tonnes)Smokeless Tobacco
(Tonnes)Tobacco (Not calculable)
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 13 Forecast Sales of Tobacco by Category: Value 2010-2015
NIS million2010 2011 2012 2013 2014 2015
CigarettesCigarsSmoking TobaccoSmokeless TobaccoCigarettes Including
RYO Stick EquivalentTobacco
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2010-2015
% volume growth2014/15 2010-15 CAGR 2010/15 Total
CigarettesCigarsSmoking TobaccoSmokeless TobaccoTobacco
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CIGARETTES IN ISRAEL - CATEGORYANALYSIS
HEADLINES
Cigarettes sees a marginal decline in retail volume sales to 7.8 billion sticks in 2010
In July 2010, new taxation raises the unit price of cigarettes by NIS2 per 20 pack, which
results in increased demand for mid-priced cigarettes
High tar cigarettes sees a retail volume sales decline of 6% in 2010
Philip Morris remains the leading player in 2010, in accounting for a retail volume sales share
of 54%
Retail volume sales are expected to see a negative CAGR of 1% over the forecast period to
7.5 billion sticks in 2015
TRENDS
In July 2010, the Israeli government introduced another drastic change to taxation law, which
increased the average unit price of cigarettes in Israel by NIS2 per pack of 20. This had a
strong impact on the dynamics of cigarettes in Israel. The tax increase served to raise the
price of all cigarettes in Israel by around NIS2 per 20-pack, which made cheaper economy
brands less attractive, as they became more expensive in percentage terms. On the other
hand, premium and super premium brands also witnessed negative impacts, as their unit
price became extremely high and unattractive, which resulted in some consumers trading
down to cheaper alternatives. This created an opportunity for standard mid-priced brands to
attract consumers from economy, premium and super premium brands. Players realised this
potential and the unit price of leading mid-priced brands was lowered slightly. This made
already popular, imported mid-priced cigarettes more appealing to consumers and intensifiedcompetition for both economy and premium brands. For example, Pall Mall witnessed strong
growth of 90% from July 2010, due to the brand only increasing from NIS15 to NIS16, rather
than NIS17, per 20-pack following the introduction of the tax changes. Philip Morris
implemented a similar strategy for its Next brand and likewise saw a strong increase in
demand.
Mid-priced brands were the main beneficiaries of the tax changes introduced in 2010, as
leading imported mid-priced brands, such as Pall Mall, Next and Winston, represented a good
quality and less expensive alternative to more expensive premium cigarettes. As a result, mid-
priced cigarettes saw a three percentage point gain in retail volume sales share to 33% in
2010.
Price continued to play an important role in the consumer purchasing decision as regards
cigarettes in 2010. NIS20 is seen by many consumers as the upper limit that they will pay for
a pack of 20 cigarettes, with brands priced above that level tending to lose appeal. Forexample, a 20-pack of Camel cost NIS20 before the tax reforms introduced in July 2010 and
saw strong performance. However, after July 2010, the brand increased in price to NIS22,
which resulted in consumers migrating to other brands.
Slims saw a further marginal gain in retail volume sales share to 3% in 2010. Up until 2010,
slims were priced higher than regular cigarettes, however, as a result of the tax reform the
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price of slims was reduced to the general price of the mother brand. The vast majority of the
slim cigarettes available in Israel in 2010 were superslims.
In addition, the growing popularity of superslim cigarettes contributed to the migration towards
lower tar cigarettes. Within Israel the vast majority of popular imported brands are light,
excluding Winston and Marlboro, both of which are strong high tar cigarettes. In general, over
the review period, a consumer migration away from high tar cigarettes towards mid and lowtar cigarettes was seen.
Ci tt l ti l t l t il l l f i 2010 it li f l
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COMPETITIVE LANDSCAPE
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Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
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Cigarettes: Slims/superslims Vs Regular
Cigarettes: Pack Size
Cigarettes: Pack Type
CATEGORY DATA
Table 1 Sales of Cigarettes by Tar Level: Volume 2005-2010
million sticks2005 2006 2007 2008 2009 2010
High Tar CigarettesMid Tar Cigarettes
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Low Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 2 Sales of Cigarettes by Tar Level: Value 2005-2010
NIS million2005 2006 2007 2008 2009 2010
High Tar CigarettesMid Tar CigarettesLow Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 Total
High Tar CigarettesMid Tar CigarettesLow Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 Total
High Tar CigarettesMid Tar CigarettesLow Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Mid-PricedPremiumEconomy
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Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
MentholStandardTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
American BlendVirginiaOther BlendTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
FilteredUnfilteredTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Carbon FilterNon-Carbon Filter 89.8 87.8 87.5 87.4 87.3 89.5
Total 100.0 100.0 100.0 100.0 100.0 100.0Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2005-2010
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% retail volume2005 2006 2007 2008 2009 2010
King Size/RegularSuperking/Long
ShortTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 11 Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2006-2010
% retail volume2006 2007 2008 2009 2010
Slim/SuperslimRegularTotal 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
20s25s30s40sOther PacksizesTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Flip-Top (FoldingCartons)
Soft Pack (Paper-based)Other Pack TypesTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 14 Cigarettes Company Shares 2006-2010
% retail volumeCompany 2006 2007 2008 2009 2010
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Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 15 Cigarettes Brand Shares 2007-2010
% retail volumeBrand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0
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Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 16 Sales of Cigarettes by Distr bution Format: % Analysis 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Store-Based Retailing- Grocery Retailers- - Supermarkets/
Hypermarkets- - Discounters- - Small Grocery
Retailers- - - Convenience Stores- - - Independent Small
Grocers- - - Forecourt Retailers- - Food/drink/tobacco
specialists
- - - Food/drinkspecialists
- - - Tobacco specialists- - Other Grocery
Retailers- - - Newsagent-
tobacconists/kiosks- - - Street vendors- Non-Grocery Retailers- - Department Stores- - Parapharmacies/
Drugstores- - Other Non-Grocery
RetailersNon-Store Retailing- Vending- Internet RetailingNon-retail channels- Bar-tobacconists- Hotels/restaurants/barsTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2005-2010
Million sticks2005 2006 2007 2008 2009 2010
Cigarettes ImportsCigarettes ProductionCigarettes Exports
Source: GTIS, Official statistics, trade associations, trade press, trade interviewsNote: - indicates data not available
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Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2010-2015
million sticks2010 2011 2012 2013 2014 2015
High Tar Cigarettes
Mid Tar CigarettesLow Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2010-2015
NIS million2010 2011 2012 2013 2014 2015
High Tar CigarettesMid Tar Cigarettes
Low Tar CigarettesUltra Low Tar CigarettesCigarettes
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2010-2015
% volume growth2014/15 2010-15 CAGR 2010/15 Total
High Tar CigarettesMid Tar CigarettesLow Tar Cigarettes
Ultra Low Tar CigarettesCigarettes
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2010-2015
% constant value growth2010-15 CAGR 2010/15 TOTAL
High Tar CigarettesMid Tar CigarettesLow Tar CigarettesUltra Low Tar Cigarettes
Cigarettes
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2010-2015
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% retail volume2010 2011 2012 2013 2014 2015
Mid-PricedPremium
EconomyTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown2010-2015
% retail volume2010 2011 2012 2013 2014 2015
MentholStandardTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
American BlendVirginiaOther BlendTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown2010-2015
% retail volume2010 2011 2012 2013 2014 2015
FilteredUnfilteredTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % VolumeBreakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
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Carbon FilterNon-Carbon Filter 89.5 89.5 89.6 89.6 89.7 89.7Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
King Size/RegularSuperking/LongShortTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 28 Forecast Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
Slim/SuperslimRegularTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
20s25s30s40sOther PacksizesTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2010-2015
% retail volume2010 2011 2012 2013 2014 2015
Flip-Top (FoldingCartons)
Soft Pack (Paper-based)
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Other Pack TypesTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
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CIGARS IN ISRAEL - CATEGORYANALYSIS
HEADLINES
Retail volume sales of cigars and cigarillos increase by 5% in 2010 to reach 2 million units
Increasing demand is seen for non-Cuban cigars in 2010
Cigarillos sees the most dynamic retail volume and value sales growth of 7% each in 2010
Dubek remains the leading player in 2010, in accounting for a retail volume sales share of
33%
Retail volume sales are expected to see a CAGR of 5% over the forecast period to reach 3
million units in 2015
TRENDS
In 2010, the vast majority of cigar smokers in Israel continued to view cigars as a status
symbol, associated with a sophisticated, higher-income audience. Cigars in Israel developed
over recent years, as the variety of products available widened to meet the standards of other
more developed markets with larger cigar smoking populations. In addition, an increase was
seen in the range of distribution channels where both premium and mass cigars can be
purchased, while the number of cigar lounges and clubs in the country also increased. The
most evident evolution in terms of a cigar smoking tradition within Israel is the manner in
which smokers refer to the activity as a lifestyle experience. Israeli cigar smokers tend to refer
to cigar smoking as a ritual and use terms such as aroma, flavour and origin, amongst others.
Cigar smoking is very common among celebrities, businessmen and politicians. This draws
even more attention to cigar smoking as a status symbol and lifestyle choice, as more high
and upper-middle income consumers want to join this exclusive group. Not much change was seen in 2010 in terms of new trends, as cigars witnessed positive retail
volume and value sales growth of 5% and 3%, respectively. Premium cigars continued to
target lifestyle trends, as high and upper-middle income consumers continued to seek more
expensive and high quality cigars with new brand launches, such as Alec Bradley and La Flor
Dominicana, meeting this demand. On the other hand, economy brands also witnessed
positive development in 2010, as both younger Israeli consumers and those wanting to join
the lifestyle trend sought out cheaper products. For example, the private label Sabor by Zfania
Brazily witnessed impressive retail volume sales growth in 2010.
Cigarillos witnessed the most dynamic retail volume and current value sales growth of 7% for
each in 2010. In 2010, there were two growing niches within cigarillos. On the one hand,
mass flavoured brands saw increased demand, while, on the other, more premium brands
were seen within cigarillos. Cigarillos continued to gain popularity in 2010, due to targeting
more fun-seeking consumers who are not heavy smokers, but who do enjoy the experience ofthe cigar and cigarillo world. Such consumers do not seek premium and heavy cigars, but
rather lighter and less expensive products. In 2010, premium brands, such as Romeo y
Julieta, Montecristo, Cohiba and Davidoff, could be found alongside cheaper mass brands,
such as Caf Crme.
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Thanks to the growing popularity of cigarillos over the review period, a new small niche of
machine-manufactured, flavoured, small cigars began to develop in 2010. Mass market
brands, such as Backwoods, witnessed positive retail volume sales growth in 2010, as less
experienced consumers do not always know the difference between the two, as they tend to
look al ke and offer a similar smoking experience. Thanks to this small growing niche, new
products were launched in 2010, including Good Time Stonewood by Zfania Brazily. Suchproducts witnessed strong growth in demand both within kiosks and forecourt retailers in
2010.
Another minor trend that saw development within premium cigars in 2010 was the introduction
of cigars with thicker ring gauge. In 2010, a new edition of Romeo y Julieta cigars was
launched with a ring gauge of 55.
Cigars and cigarillos saw retail volume sales growth of 5% in 2010, largely similar to that seen
in 2009. Both cigars and cigarillos witnessed positive growth in 2010, as more Israelis
embraced this burgeoning culture. In 2010, more mass consumers began to smoke both
cigars and cigarillos, as the range of mass brands available increased. In addition to the
growing cigar and cigarillo smoking trend, which is still developing in Israel, the higher unit
price of cigarettes also had a positive impact on demand.
HAND-MADE VERSUS MACHINE-MANUFACTURED SPLITS
In 2010, there was a trend towards machine-manufactured cigars and cigarillos. The
handmade versus machine-manufactured split in Israel is very different in terms of retail
volume and value sales. In terms of retail volume sales, cigars and cigarillos remained
dominated by machine-manufactured products, which accounted for an 86% share in 2010
compared to the 14% share accounted for by handmade products. The domination of
machine-manufactured products was mainly due to the strong demand for quality but
affordable cigars. In terms of retail value sales, handmade products tend to account for adominant share, with higher unit prices having a significant impact in favour of handmade
cigars.
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Table 1 Sales of Cigars by Handmade vs Machine-manufactured 2006-2010
% retail volume2006 2007 2008 2009 2010
Handmade CigarsMachine-manufactured
Cigars
Total 100.0 100.0 100.0 100.0 100.0Source: Euromonitor International
COMPETITIVE LANDSCAPE
The main distributors in cigars excluding cigarillos in 2010 were Esh-Li Cigars and Tobacco,
with a 31% share of retail volume sales, and Devidas Group Ltd with a 23% share. Esh-Li
Cigars and Tobacco is the exclusive distributor of many cigar and cigarillo brands in Israel,
including King Edward, Phillies and Swisher Sweet, which accounted for respective retail
volume sales shares of 16%, 9% and 6%. Devidas was the second leading player in cigars
excluding cigarillos in 2010, importing brands such as Backwoods, Romeo y Julieta and
Montecristo, which accounted for respective retail volume sales shares of 13%, 4% and 3%.There were no manufacturers of cigars or cigarillos in Israel in 2010, and, as such, all
products were imported.
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PROSPECTS
Small cigars and cigarillos are expected to continue to witness healthy retail volume sales
growth over the forecast period, with respective CAGRs of 4% and 6% predicted. The growing
consumer base for these products is expected to continue to demand new products and more
exciting flavours, which in turn will drive sales. Kiosks and convenience stores are expected to
offer a wider range of these products, while importers are likely to increase their focus on
these areas.
CATEGORY DATA
Table 2 Sales of Cigars by Category: Volume 2005-2010
'000 units2005 2006 2007 2008 2009 2010
Cigars ExcludingCigarillos
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- Large Cigars- Standard Cigars- Small CigarsCigarillosCigars
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 3 Sales of Cigars by Category: Value 2005-2010
NIS '0002005 2006 2007 2008 2009 2010
Cigars ExcludingCigarillos
- Large Cigars- Standard Cigars- Small CigarsCigarillosCigars
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 4 Sales of Cigars by Category: % Volume Growth 2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 Total
Cigars Excluding Cigarillos- Large Cigars- Standard Cigars- Small CigarsCigarillosCigars
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 5 Sales of Cigars by Category: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 Total
Cigars Excluding Cigarillos- Large Cigars- Standard Cigars- Small CigarsCigarillosCigars
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 6 Sales of Cigars by Handmade vs Machine Manufactured: % VolumeBreakdown 2005-2010
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% retail volume2005 2006 2007 2008 2009 2010
Handmade CigarsMachine-manufactured
CigarsTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 7 Company Shares of Cigars Excluding Cigarillos 2006-2010
% retail volumeCompany 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8 Brand Shares of Cigars Excluding Cigarillos 2007-2010
% retail volumeBrand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 9 Company Shares of Cigarillos 2006-2010
% retail volumeCompany 2006 2007 2008 2009 2010
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Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 10 Brand Shares of Cigarillos 2007-2010
% retail volumeBrand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 11 Sales of Cigars by Distribution Format: % Analysis 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Store-Based Retailing- Grocery Retailers- - Supermarkets/
Hypermarkets
- - Discounters- - Small Grocery
Retailers- - - Convenience Stores- - - Independent Small
Grocers- - - Forecourt Retailers- - Food/drink/tobacco
specialists- - - Food/drink
specialists- - - Tobacco specialists- - Other Grocery
Retailers- - - Newsagent-
tobacconists/kiosks
- - - Street vendors- Non-Grocery Retailers- - Department Stores- - Parapharmacies/
Drugstores- - Other Non-Grocery
Retailers
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Table 15 Forecast Sales of Cigars by Category: % Value Growth 2010-2015
% constant value growth2010-15 CAGR 2010/15 TOTAL
Cigars Excluding Cigarillos- Large Cigars- Standard Cigars- Small CigarsCigarillosCigars
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
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Smoking tobacco saw retail value sales growth of 8% in 2010, compared to the CAGR of 7%
seen over the review period. Despite the significant decline seen in the average unit price of
RYO tobacco in 2010, much stronger retail volume sales growth than in previous review
period years boosted retail value sales performance.
The average unit price of RYO tobacco decreased by 6% in current value terms to NIS1,044
per kg in 2010. This resulted from intensifying competition, as more brands were madeavailable and retailers lowered their prices in order to attract consumers.
Water pipe tobacco remained significantly cheaper than RYO tobacco and pipe tobacco.
According to a survey conducted by the Israel Anti-Drug Authority in 2008, 27% of students
aged between 12 and 18 had smoked a water pipe in the month prior to the survey.
Meanwhile, some 57% of those aged between 12 and 18 not studying in a formal structure
had smoked water pipes in the previous month. According to a survey conducted by the
Israeli parliament, 30-40% of all students smoke water pipes. As water pipe smoking is very
popular in Israel, the range of different product types available is very wide in terms of water
pipe sizes, as well as tobacco and coals for use with water pipes. In addition, accessories,
such as special pipes and water pipe heads of different shapes and sizes, are available.
the Role and Effect of Cannabis/marijuana
While cannabis/marijuana is illegal in Israel, it is widely available and becoming increasingly
popular. However, in 2009, the Israeli parliament authorised the use of cannabis/marijuana for
medical purposes. This was the first time in Israel that cannabis/mar juana smoking had been
legally permitted within Israeli hospitals and at home for specific medical purposes. In 2010,some 4,500 Israelis were permitted to use cannabis for medical purposes, 22 of whom were
children or teens. These people were permitted to either grow cannabis/marijuana themselves
or purchase it from a certified grower. The Ministry of Health has issued f ive
cannabis/marijuana growing licenses to local growers. The Israeli parliament is discussing
methods to regulate this new law.
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DISTRIBUTION
Newsagent-tobacconists/kiosks remained the leading channel for smoking tobacco in Israel in
2010, in accounting for a retail volume sales share of 42%. Newsagent-tobacconists/kiosks
remained a highly favoured distr bution channel amongst younger Israeli consumers, with an
estimated 2,500 kiosks in Israel in 2010. While this channel targets all audiences, a special
emphasis is placed on smokers, as such outlets stock a wide range of tobacco products and
also sell single cigarettes to meet the demands of those trying to quit or those who do not
wish to purchase a pack. Independent small grocers was the second ranked distribution
channel, with a 24% share of retail volume sales in 2010. Independent small grocers
witnessed a slight decline in retail volume sales share in 2010, mainly as a result of the
improved performance seen by forecourt retailers. In 2010, forecourt retailers continued to
witness impressive outlet expansion, with an estimated 75 new outlets opened.
COMPETITIVE LANDSCAPE
Nakhla Tobacco remained the leading distributor of smoking tobacco in Israel in 2010, in
accounting for a retail volume sales share of 47%. Following was Devidas Group on a retail
volume sales share of 40%. Nakhla Tobacco remained the leading player in pipe tobacco in
2010, in accounting for a retail volume sales share of 67%.
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NIS million2005 2006 2007 2008 2009 2010
RYO TobaccoPipe Tobacco
Smoking TobaccoSource: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 Total
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 Total
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 5 Company Shares of RYO Tobacco 2006-2010
% retail volumeCompany 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 6 Brand Shares of RYO Tobacco 2007-2010
% retail volumeBrand Company 2007 2008 2009 2010
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E u r o m o n i t o r I n t e r n a t i o n a l
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 7 Company Shares of Pipe Tobacco 2006-2010
% retail volumeCompany 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8 Brand Shares of Pipe Tobacco 2007-2010
% retail volumeBrand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 9 Sales of Smoking Tobacco by Distribution Format: % Analysis 2005-2010
% retail volume2005 2006 2007 2008 2009 2010
Store-Based Retailing- Grocery Retailers- - Supermarkets/
Hypermarkets- - Discounters- - Small Grocery
Retailers- - - Convenience Stores
- - - Independent SmallGrocers
- - - Forecourt Retailers- - Food/drink/tobacco
specialists- - - Food/drink
specialists
Data removed from sample
Data removed from sample
Data removed from sample
Data removed from sample
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E u r o m o n i t o r I n t e r n a t i o n a l
- - - Tobacco specialists- - Other Grocery
Retailers- - - Newsagent-
tobacconists/kiosks- - - Street vendors- Non-Grocery Retailers- - Department Stores- - Parapharmacies/
Drugstores- - Other Non-Grocery
RetailersNon-Store Retailing- Vending- Internet RetailingNon-retail channels- Bar-tobacconists- Hotels/restaurants/barsTotal 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2010-2015
Tonnes2010 2011 2012 2013 2014 2015
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2010-2015
NIS million2010 2011 2012 2013 2014 2015
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2010-2015
% volume growth
2014/15 2010-15 CAGR 2010/15 Total
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Data removed from sample
Data removed from sample
Data removed from sample
Data removed from sample
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E u r o m o n i t o r I n t e r n a t i o n a l
Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2010-2015
% constant value growth2010-15 CAGR 2010/15 TOTAL
RYO TobaccoPipe TobaccoSmoking Tobacco
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Data removed from sample
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8/12/2019 Sample Report Tobacco
65/65
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SMOKELESS TOBACCO IN ISRAEL -CATEGORY ANALYSIS
TRENDS
Retail volume and value sales of smokeless tobacco remain negligible in Israel in 2010
The lack of demand is due to the absence of a smokeless tobacco culture in Israel
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