salford comedy
Post on 26-Jun-2015
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Get ShortyBrian Minchin – Executive
Producer Dr Who
THE CHANGING WORLD OF...
Slide 10
Watching new music videos
Sharing video clip with fam/friends
Music playing in the background
Browsing when bored
Looking at links sent by family or friends
For a laugh
Learning how to do something
Finding something specific
0 5 10 15 20 25 30 35 40 45 50
MOST IMPORTANT WAYS OF USING YOUTUBE – RATED BY USERS
• Source: YouTube PULSE Survey (Base: YouTube users)
People often have a specific piece of content in mind when they go to YouTube
Slide 11• Source: YouTube PULSE Survey (Base: YouTube users)
Gaming
Complete films
Sports videos
Videos uploaded by family/ friends
News videos
Animal videos
Film trailers
TV programme clips
How to videos (Cookery / DIY etc)
Comedy clips
Music videos
0 10 20 30 40 50 60 70 80 90
WHICH OF THE FOLLOWING HAVE YOU EVER USED YOUTUBE FOR?
People view a broad range of content on YouTube, with Music and Comedy being particularly popular
The tyranny of choiceEach minute: 100 hours of new video uploaded...
• Who is your audience?
• What are they searching for?
• Can they get involved?
• Why should they come back?
• Will they share it?
• Can you keep making it?
Build audience on
NOT
Comedy on Demand:
iPlayer Stats 2008-20091. Eastenders2. Top Gear3. Doctor Who4. The Apprentice5. Live at the Apollo6. Merlin7. Gavin and Stacey8. Mock the Week9. Waterloo Road10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Heroes13. Have I Got News for You14. Casualty15. Strictly Come Dancing16. MasterChef17. Comic Relief18. QI19. Charlie and Lola20. Little Dorrit
iPlayer Stats 2009-20101. Eastenders2. The Apprentice3. Top Gear4. Mock the Week5. Waterloo Road 6. Strictly Come Dancing7. Michael McIntyre’s Comedy Roadshow8. Life9. Merlin10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Gavin and Stacey13. Formula 1 200914. Doctor Who15. Spooks16. Snog Marry Avoid?17. QI18. Russell Howard’s Good News19. Torchwood Children of Earth20. Dragons Den
Comedy and Comedy/Entertainment titles punch through on iPlayer.
WEB EXCLUSIVE (Future)
PROGRAMMES (Present)
ARCHIVE(Past)
May 17 2010: The new bbc.co.uk/comedy launches...
Mission Statement:To become “The primary destination for the finest British comedy from the past, present and future”
Incubating comedy talent...
Totally TomBroken Biscuits
Cardinal Burns
The Midnight Beast
Doc Brown
Chris
Kendall
Angelos Epithemiou
Mr Khan
Misery Bear
Ben Wheatley
Kerry Howard
Pappy’s
Adam Buxton
2011/12 BBC Online Change of Stategy
TV & iPlayer
/iPlayer
/programmes
/channel
/archive
/genre
• Writing, writing writing, and writing again.
• Don’t rule out radio. • Talk to us @bbccomedy @bbcwritersroom
• Why now?
• The more you practice, the luckier you get.
Developing for….
will.saunders@bbc.co.uk@willpsaunders
Collaborations on YouTube with BBC Worldwide
I have a plan so
cunning, you could
put a tail on it and
call it a fox.
16th May 2012BBC Worldwide Presentation to
YouTubeComedy YouTube Channel proposition
ClassicTopicalLiveOriginatedCurated
Over 18m views on
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