sales&marketing for companies top secrets part 2

THE MAGIC OF MARKETINGCrazy stuff that will help you market and be a marketeer

By Kerem Durdagkeremdurdag@gmail.com

First… What is marketing

Understanding who your sugar daddy is going to be.

Knowing how to broadcast from the rooftops.

Slide 2

Getting to the Sugar Daddy

You are the butterfly.

The customer is the flower.

Side 3

What is your bait?

Qu'est-ce que votre appât ?

Was ist Ihre Köder?

¿Cuál es su cebo?

Slide 4

Pick up the phone and talk

They are the experts and hence you will do whatever is necessary to pump their egos.

Side 5

Get out of your chair and see people

You have legs; get moving.

Slide 6

Market Requirement Document

Tell me who is exactly the buyer in which sub-sector of which market in what industry. And oh yeah, how much will they pay?

Why does the market need you?

Where is this market? What does the market need?

Slide 7

Yeah… I know my MRD…Slide 8

Look, if you think people will come to you because you have a revelation, think again.

Yeah… broadcast yourself9

Communicate your soulImportant: Use less words then more. Cut the long winded techno mumbo jumbo. Talk in plain English. For the sake of the Lord above be polished. Don’t do anything in hard-copy. Prove to the world that what you say is actually finger licking true.

You have a soul, tell us about it: Business card. Letter-head. Website. Company presentation. Brochure and spec-

sheet. Case studies.

Slide 10

Please beg for free PR

Important: There is no shame in begging. You are a nobody, they are a somebody. Beg.

Before you sell anything, you will sell the magic: Make a list of all the

magazines and newsletters (and blogs) and contact them individually.

Learn how to write.

Slide 11

Be a rug trader Write an article in

exchange for an ad. Get to opt-in

newsletters. Training seminars – love

them. Their rolodex… you

want it.

Slide 12

Go to a tradeshow and pimp yourself

Walk through them before you commit to exhibiting in on.

Understand that unless you are at the niche of all niche tradeshows, you will not make a sale.

Small booth at traffic intersections works best.

Have just one demo, one graphic message.

Slide 13

The arc of your company, you

Slide 14

You are a human being, be one

Have empathy. The world does not owe

you anything. Love they neighbor. You have a heart and a

head; passion and reason. Use them.

Slide 15