sales: the best play in your digital transformation...

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Sales: The Best Play in Your Digital Transformation Playbook

Presented by: Zac Cooper and Christopher Beaudin

ATLATL Software

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Presenters

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Zac CooperDirector of SalesATLATL Software

Christopher BeaudinDirector of MarketingATLATL Software

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W H A T D O E S I T A L L M E A N ?

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YOUR CUSTOMER HAS CHANGED

DATA DRIVEN COMPANIES WIN

POOR EXPERIENCES LOSE

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C A S E S T U D Y

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C A S E S T U D Y : Transformation Stories

Large Public Company

Took on Too Much

Established Champions

No Progress

Losing Valuable Talent

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Where to Start

Drive Incremental Change

Drive Downstream Efficiencies

Start with:S A L E S

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WHERE DOES YOUR COMPANY STAND?

WHAT does your current sales process look like?

WHO is tasked with driving innovation?

HOW has your company standardized this process, documentation, and digital assets?

WHO is your customer and how well do you know them?

WHAT revenue streams have you explored?

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HOW TO BEGIN TRANSFORMATION

1. Get the right people involved

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HOW TO BEGIN TRANSFORMATION

2. Prepare your Process

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HOW TO BEGIN TRANSFORMATION

3. Implement the right tools

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HOW TO BEGIN TRANSFORMATION

4. Leverage these tools to gain visibility – data

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HOW TO BEGIN TRANSFORMATION

5. Leverage tools to explore new revenue streams: digital commerce

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IF DONE SUCCESSFULLY…

1. Better Opportunities & Better Qualifying

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IF DONE SUCCESSFULLY…

2. Faster Conversion

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IF DONE SUCCESSFULLY…

3. Higher Close Rate

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IF DONE SUCCESSFULLY…

Bonus: • Better Customer Experience • Improved Synergy b/t Product &

Sales • Faster Implementation of New

Products – speed to revenue

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For More Information:

Zac Cooper: zcooper@atlatlsoftware.com

Christopher Beaudin: cbeaudin@atlatlsoftware.com

Website: www.AtlatlSoftware.com

Visit ProMat Booth S3968

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