sal terranova carolina auto auction levi mccoy leaseplan usa

Sal Terranova Carolina Auto AuctionLevi McCoy LeasePlan USA

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Consistency • Sale %

Regardless of channel used, what are some of the more important aspects of a remarketing program

• Product Offering

• Frequency

• Communication

• Announcement Integrity

• CR Accuracy

• Realistic Pricing

What are some of the more productive ways to market the sale of your portfolio

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Track your buyers and communicate directly with them

• Direct phone contact• Flyers• Industry ads with schedules

• Is there value to matching product to different online venues

Promotional Value

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Are there promotions that will actually ‘move the needle’ either by bringing someone to the sale that would not have come, or to cause a buyer to ‘stretch’ beyond what he would have considered his top bid

• Is there value in ‘good will’ giveaways

Reconditioning

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Can Reconditioning Value be quantified

• Is there a value to the entire sale by enhancing some units

• Does it have to return 2 for 1

Metrics for performance benchmarks

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Net sale

• Days to sell

• Selling percentage

• Days to vehicle pickup

• Condition report preparation and accuracy

• Days to send funds

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

Questions