sahm jafari portfolio - nov 2014

S A H M J A F A R ITransportation & Concept Design

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S A H M J A F A R I

S K I L L S

I N T E R E S T S

C O N T A C T

E D U C A T I O N

P R O F E S S I O N A L E X P E R I E N C E

Living in Pasadena, CA. Currently residing in Guangzhou, China for Internship.

Born in Santa Clara, CA, raised in northern California and Brazil.

(Design) Research, conceptual thinking, communication, abililty to translate 2D to 3D

(Digital) Photoshop, Illustrator, InDesign, Corel Painter. Autodesk Alias, Keyshot

(Analogue) Sketching and rendering, clay modeling, acrylic/gouache/oil painting

(Languages) English native, Farsi intermediate, Portugues/Spanish intermediate

Concept/game illustration, fitness, travelling and experiencing new places, piano

(Cell) 408-317-8629

(Email) sahm.school@gmail.com

(Website) sahmjafari.blogspot.com

(Instagram) @sahmlol

(Spring 2013 - est. Spring 2017)

Transportation Design Student - Art Center College of Design in Pasadena, California.

• Provost’s List Recipient (3.8 GPA)

(Fall 2010 - Spring 2012)

Studied Illustration at Maryland Institute College of Art w/ a focus in Sustainability.

• Deans List Recipient

(Sept 2014 - est. April 2015)

Interior & Exterior Design Intern at GAC Motors in Guangzhou, China.

• Proposal selected for full scale clay model on D-Segment Vehicle (in development)

• Working on projects for interiors including overall interior, seats, and steering wheel

RESUME

7 14PREVIEW: Exploring opportunities in China for Tesla in the future, heavily inspired by color and trim.

A Volkswagen for an action-packed video game where contestants race across a world set in the distant future.

A D V E N T 2 0 7 4M O D E L D / C

CONTENTS

WHAT’S INSIDE

28 40A 1+1 interior that takes advantage of advanced technology for a unique ingress / egress mechanism.

Short projects and sketches experimenting with styles and inspiration.

S Y N G O A R T & V I S C O M

M O D E L D / CA Premium 4 Passenger SUV for the Chinese Market

TESLA D/C

C O N C E P T 2 0 2 5

H I G H G R O U N D C L E A R A N C E

P R E M I U MF E E L

U T I L I T Y& F U N C T I O N

S P O R T I N E S S

E C O - F R I E N D L Y

E X A M P L E D A I L Y R O U T I N E

Z H O U Y I Y A N G / / 3 4L I Y A W E N / / 3 3

Fashion photographer and interior designer expect quality and sophistication from design. They live a high profile, upper-middle class lifestyle in Shanghai. The two require a balance between luxurious and sporty interior and exterior design and crave the newest, freshest trends.

B U Y E R P R O F I L E

Photoshoot

Home

School Shopping

Charging

Meeting Clients

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K E Y D E S I G N F E E L I N G :D / C ( D I P P E D I N C H R O M E )

• I interviewed two Chinese citizens currently in their mid twenties who in 2025 will be in their thirties, possibly with 1 or 2 kids.

• Based on the interviews, the well-known obsession with shiny trim, such as gold and chrome, is becoming less popular with the newer generation. It is more of an interest of current middle to senior-aged individuals.

• Matte silver or gold are becoming much more desirable. These precious colors symbolize wealth, but with a matte finish, they also say that the owner is slightly more reserved. Whereas chrome products may shout about their value, the matte products whisper.

• The woman I spoke to believed that it is very important for young people in this culture to give off a wealthy impression with items such as phones, cars, and general accessories. This is why many of the most sought-after items in China are very cleanly designed with gold and metallic highlights, such as the newest apple products.

TESLA D/C

Flat, pure white may not be as popular in China as in other countries because it can be associated with death. Instead of flat white, “Chinese” whites such as a silk white, ceramic, or metallic white are much more widely acceptable.

TESLA D/C

SILK WHITE

STONE GREY

MUTED GOLD

E X T E R I O R

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I N T E R I O R

MATTE BLACK

STONE GREY

SATIN GOLD

The interior carries a DNA theme. The helix visually represents multiple elements coming together with a twisting and intersecting motion.

TESLA D/C

It is true that matte colors (and finishes in general) are rising in popularity in China. Stone gray is beginning to trend in fashion and design, especially when applied to a textured surface. It can remind one of sculptures and power.

Expected project completion: January 2015

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A D V E N T 2 0 7 4EXPLORE. RACE. WIN.

In the year 2074, the human race has moved to cities like Los Angeles, London, and Dubai. These cities have expanded beyond the confines that we know today into extremely large territories known as “Megacities,” where millions upon millions of people thrive economically but struggle for individuality and freedom. Megacities are pinnacles of innovation and sustainability, and yet, individuals living in these megacities have been almost completely disconnected from nature. Ironically, due to the immigration into these large cities, all of the smaller towns with vast life-sustaining environments are now overgrown with lush, beautiful greenery and animals, unexplored for decades.

V E N T U R E F R O M U R B A N C A P I T A L S T O L U S H N A T U R E

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W A N T T O E X P L O R E ? T A K E T H E R O A D L E S S T R A V E L E D

L O S A N G E L E S

Volkswagen, which now utilizes fully sustainable and environmentally-friendly resources, wants to make a statement that it is possible to re-integrate into the natural areas of our planet without causing harm to the ecosystem. In an effort to spur the world’s enthusiasm, VW has started a race wherein teams race from city to city in eco-safe vehicles promoting the movement of people back into these unpopulated environments. The race, televised by drones, showcases the high-intensity action in addition to the awe-inspiring landscapes to the people of the world.

E X A M P L E R A C E : C R O S S T H E U S A

The race started in LA - how do you want to get to New York?

VOLKSWAGEN

N E W Y O R K

G O T A N E E D F O R S P E E D ? T A K E T H E Q U I C K R O U T E

Volkswagen, which now utilizes fully sustainable and environmentally-friendly resources, wants to make a statement that it is possible to re-integrate into the natural areas of our planet without causing harm to the ecosystem. In an effort to spur the world’s enthusiasm, VW has started a race wherein teams race from city to city in eco-safe vehicles promoting the movement of people back into these unpopulated environments. The race, televised by drones, showcases the high-intensity action in addition to the awe-inspiring landscapes to the people of the world.

I N S P I R E D B Y T H E T R E E F R O G

The proportion and stance is heavily inspired by the tree frog,which uses its long legs to traverse rough and uneven terrain.

VOLKSWAGEN

I N S P I R E D B Y T H E T R E E F R O G

The proportion and stance is heavily inspired by the tree frog,which uses its long legs to traverse rough and uneven terrain.

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Plan view form development using Volkswagen’s clean-cut aesthetic.

VOLKSWAGEN

An attempt at translating the forward-leaning motion being pushed by the powerful hind legs of the frog.

L E A P F O R W A R D

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Developing a planted and powerful feeling is one of the key elements of the Phibian all-terrain vehicle. It needs to be recognizably untamed.

A N I M A L I S T I C S T A N C E

VOLKSWAGEN

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T H E P H I B I A N

Heavily inspired by the tree frog’s stance and natural abilities, the Phibian aims to go where no vehicle has gone before.

The vehicle design aims to show a transition from highly technical, faceted forms on the body to a more natural, organic language as the structure radiates outward to the wheel/tire assembly. This directly reflects the story that Volkswagen is pushing with Advent 2074 - the movement of human beings frmo hard-edged cities back into untamed environments.

VOLKSWAGEN

The Mag-Arm Suspension System compresses and expands depending on the environment that the Phibian encounters.

Protective Shell

Rubber Inner Casing

Magnetic Reactor Cables

Frog-themed negative space to cool reactor

Outer tire casing

M A G A R M S25

E X P L O R E . R A C E . W I N .

A D V E N T 2 0 7 4Pilot your way through the epic scenery of the earth, aiming to not only have the fastest times from city to city, but also to explore as much of the environment as possible. Play against your friends, focusing on your driving ability AND the discov-ery of an incredible, open-world environment.

If you prefer one mode over the other, you can select between a “Time Attack” mode, where the objective is solely to beat your friends to the finish, or an “Exploration” mode, where players are able to discover the nearly endless landscape between cities and really learn the environments where they’ll be racing.

VOLKSWAGEN

E X P L O R E . R A C E . W I N .

Race against the clock and your rivals.

Explore untouched areas. Pave your own road.

Play smart. Win big.

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S Y N G OAN INTERIOR FOR THE FUTURE

In 2040, 3d printing has become widely accepted as the standard for vehicle manufacture. holographic heads-up displays and gestural control are standard in most high-end vehicles, and cameras and sensors in vehicles have removed much of the need for crash regulations. Personal transportation is becoming lighter, more efficient, and more involving.

3 D P R I N T I N G H O L O G R A P H S G E S T U R A L C T R L

T E C H N O L O G Y I N 2 0 4 0

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T A R G E T B U Y E R

COMMUTING WORK NETWORKING LIFE TO THE LIMIT

WORK HARD.

PLAY HARD.

Peter’s life is starting to take off - he’s gotten the promotion, he’s made the right investments, and he’s beginning to spend some hard-earned cash. He’s looking for a vehicle that will help him connect with people while being exciting and luxurious.

D I R E C T I O N A - O F F S E T T A N D E M

SYNGO

Direction A features a dual-sided touchscreen center console as well as a heads up display and frontal cargo area. The set-up can be switched from single seater (red) to two seater, (blue) with a stretching illuminated fabric showing the two modes.

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D I R E C T I O N B - H I N G E C O N C E P T

The hinge concept involves two halfs inspired bound by a central piece, with an ingress / egress method inspired by the opening and closing of a paper clip.

SYNGO

I P / C E N T E R C O N S O L E

D R I V E R H I N G E

P A S S E N G E R H I N G E

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SYNGO

F I N I S H E D A L I A S M O D E L

The Alias model is based on Direction B - the Syngo Hinge Concept. A unique interior offering lightweight sportiness for the future.

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INGRESS/EGRESS

SINGLE SEAT

TWO SEAT

SYNGO

V A R I A B L E S E A T I N G

The Syngo Hinge Concept allows for different seating configurations. Shown to the left are three different modes - neutral, sport, and ingress/egress.

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F E A T U R E S A N D F U N C T I O N S

An exploration into what the Hinge Concept exterior could look like, using a 3D program to sculpt the chassis. The door openings are big enough to allow for the hinge mechanism.

SYNGO

C H A S S I S A L I A S M O D E L

An exploration into what the Hinge Concept exterior could look like, using a 3D program to sculpt the chassis. The door openings are big enough to allow for the hinge mechanism.

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V I S C O M

Russian constructivist who experimented with wire and sculpture throughout his lifetime.

N A U M G A B O

Assorted work, experimenting with inspiration and developing styles.

VISCOM

C A R S A S F I N E A R T

Russian constructivist who experimented with wire and sculpture throughout his lifetime.

20th century French painter and sculptor who, like his friend Picasso, is very famous for a style

of artwork called “Cubism”.N A U M G A B O

G E O R G E S B R A Q U E

Kandinsky was a Russian painter whose lively and spontaneous works from the early 1900’s are considered the first abstract paintings.

W A S S I L Y K A N D I N S K Y

Perhaps best remembered as the painter of the Mona Lisa, Da Vinci is also famous for his

schematics. An extremely inspiring individual due to his mastery of so many seemingly unrelated fields.

L E O N A R D O D A V I N C I

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C A R S A S F I N E A R T

B I Z Z A R R I N I P 5 7 8 S P I D E R R E D E S I G N

2 0 4 0 ?

The original car was a beautiful, one-off, open-top roadster. Bizzarini spared nothing in making it as passionately italian as they could.

What would the car look like in

VISCOM

The first piece was painted manually using gouache, acrylic, and pastel to highlight the timeless beauty of the original Bizzarrini, while the second piece was painted digitally to be more in line with a vision of the future.

VISCOM

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A L F A R O M E O M I N I P R O J E C T

An attempt to translate the interesting graphical break up of a feminine robot. Sensual surfacing and proportion.

VISCOM

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VISCOM

Playing with brushes and forms.

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N I N T E N D O C H A R A C T E R SVISCOM

S T A R F O X

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F A L C O

C A P T A I N F A L C O N

VISCOM

C A R S A S S U P E R H E R O E S

A K U

W O L V E R I N E

B A T M A N B E G I N S

B A N E

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C A P T A I N P L A N E T

S P A W N

N E W S P R I N T S K E T C H E S

VISCOM

Quick renderings on toned paper using pencil, marker, pastel, and gouache.

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T H A N K Y O UF O R Y O U R T I M E

More projects available upon request or for viewing online at sahmjafari.blogspot.com.

THANKS!