sacred and profane consumption by kurt bryden. profane consumption does not imply ‘obscene’ or...
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Sacred and Profane Consumption
by
Kurt Bryden
Profane Consumption
• Does not imply ‘obscene’ or ‘vulgar’
• Ordinary, everyday objects and events
Sacred Consumption
• Not necessarily religious or valuable
• Any event, person or object that is treated with respect or awe
Sacralization
• Ordinary objects become sacred through objectification or collecting
Objectification
• An ordinary object becomes sacred if it is contaminated by a sacred person or event
Collecting• Systematically
acquire a set of similar objects
• Carefully organized and displayed
• Can be valuable
Collecting vs. Hoarding
Hoarding is not sacralization because there is no order
Desacralization
• Occurs when a sacred object loses its special status
• Exclusivity is impaired • Mass produced replicas• Object goes mainstream
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