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S A ’ S M O S T B E A U T I F U L M A G A Z I N E
R A T E C A R D
VISI is a celebration of living well, and has been committing to bringing readers the best of South African design, decor and architecture with a global sensibility since 1998.
Over the past 21 years, we’ve produced 107 issues of the highest quality and integrity in design and editorial content.
Every issue, the VISI team produces a 200-page magazine, filled to the brim with inspirational and aspirational content. That includes the advertising pages, as it gives our readers ideas and practical executions for their existing or future projects and purchases.
INTRODUCTION
OUR CONTENT PILLARS
VISION
International directions,
local inspirations
VOICES
Columnists
DECOR
Local and international
brands
DESIGN
All that’s cool, from carpets
to cars
ARCHITECTURE
Beautiful homes, apartments, hotels
and lodges
REASONS
From furniture, fabrics and kitchens,
to art and books
Our magazine readers range from high-income homeowners who appreciate good design and love to entertain guests, shop and travel, to architects and designers in a variety of creative industries, as well as students who aspire to work in these fields.
OUR MAGAZINE AUDIENCE
PRINT STATISTICS
MAGAZINE ABC FEMALE MALE AGE 26-35AGE 18-25
14 685 77% 23% 37%14%
AGE 50-65AGE 36-49 LSM
17%30% 8-10
SPECIAL POSITIONSIFC DPS R71 000
IFC FULL PAGE R39 500
IBC FULL PAGE R38 000
OBC FULL PAGE R41 500
OTHER POSITIONSDOUBLE-PAGE SPREAD R64 500 • FULL PAGE R34 500
1/2 PAGE R18 000 • 1/3 PAGE R12 500
1/4 PAGE R7 000 • 1/9 PAGE R4 000
DOUBLE-PAGE SPREAD R74 000
FULL PAGE R39 000
4-PAGE NATIVE EDITORIAL R78 000
6-PAGE NATIVE EDITORIAL R110 000
UPFRONT VOICES WALLPAPER R20 000
(4 PAGES)
LOOSE INSERTSSINGLE PAGE R580 / 1 000
4 PAGES R820 / 1 000
5 PAGES OR MORE POA
MAIN MAGAZINE ADVERTISING RATES ADVERTORIAL RATES
ALL RATES EXCLUDE VATAdvertorial rates include layout and design, but production costs (if required) are calculated based on individual requirements.
Source: ABC (July-December 2019)
SIT. STAND. MOVE. REPEAT. UPLIFT HEALTH AND PRODUCTIVITY IN YOUR WORKPLACE WITH OUR CLEVER RANGE OF SIT-TO-STAND DESKING.
A COMBINATION OF SITTING, STANDING AND MOVING IS VITAL WHEN WORKING AT A DESK.
YOUR OFFICE. DESIGNED. DELIVERED.
0861 OFFICE (633423) | INFO@CECILNURSE.CO.ZA | WWW.CECILNURSE.CO.ZA
EXPERTS IN SIT-STAND ERGONOMICS.
20 Jan 2021
Shopping Directory sizes (mm)1/2 page horizontal 121 x 1901/2 page vertical 245 x 941/4 page 121 x 931/9 page 80 x 611/3 page vertical 245 x 611/3 page horizontal 80 x 190
Advertising material needs to be supplied in PDF/X-1a format, CMYK colour and high resolution (300 dpi). Please note that VISI is printed entirely on uncoated paper stock. A digital colour proof identical to the PDF/X-1a file must be supplied for colour purposes. • Alternatively, a CD or flash drive with the material can be sent to the Cape Town office.
• Ads will be accepted via email.
PAGE SIZE
DPS (2 x full page): TYPE (mm) 255 x 200 • TRIM (mm) 275 x 220 • BLEED (mm) 285 x 230
FULL PAGE: TYPE (mm) 255 x 200 • TRIM (mm) 275 x 220 • BLEED (mm) 285 x 230
1/2 PAGE VERTICAL: TYPE (mm) 255 x 90 • TRIM (mm) 275 x 110 • BLEED (mm) 285 x 120
1/2 PAGE HORIZONTAL: TYPE (mm) 117 x 200 • TRIM (mm) 137 x 220 • BLEED (mm) 147 x 230
MAGAZINE DEADLINES
MATERIAL REQUIREMENTS
THEMES
MAGAZINE SPECIFICATIONS SHOPPING DIRECTORY
ISSUE ON SALE ADVERTORIAL BOOKINGS
AND MATERIAL DEADLINE
ADVERTISING BOOKING DEADLINE
ADVERTISING MATERIAL DEADLINE
INSERTS TO FACTORY DEADLINE
108 JUL / AUG 6 July 2020
24 Aug 2020
12 Oct 2020
7 Dec 2020
8 Feb 2021
5 April 2021
1 June 2020 10 June 2020 12 June 2020 17 June 2020
5 Aug 2020
23 Sept 2020
18 Nov 2020
17 March 2021
31 July 2020
18 Sept 2020
13 Nov 2020
15 Jan 2021
12 March 2021
29 July 2020
16 Sept 2020
11 Nov 2020
13 Jan 2021
10 March 2021
20 July 2020
7 Sept 2020
2 Nov 2020
4 Jan 2021
1 March 2021
109 SEP / OCT
110 OCT / NOV
111 DEC / JAN
112 FEB / MAR
113 APR / MAY
“Beyond a seasonal reference – Autumn, Winter, Spring, Summer, Holiday, Design – we don’t plan themes through the year. We prefer to remain editorially agile to theme issues around new and emerging trends, as well as the feature properties that we shoot.”
PRODUCT VALUE: R500
MAGAZINE ABC 14 685
IF 2% ENQUIRE 294 READERS
IF 25% OF THEM BUY 73 BUYERS
REVENUE TO ADVERTISER R36 713
NUMBER OF BUYERS NEEDED TO BREAK EVEN
20
(0,14% OF VISI READERS)
How your ad spend can positively impact your business (PAGE RATES R10 000 AND UNDER)
PRODUCT VALUE: R5 000
MAGAZINE ABC 14 685
IF 1% ENQUIRE 147 READERS
IF 15% OF THEM BUY 22 BUYERS
REVENUE TO ADVERTISER R110 138
NUMBER OF BUYERS NEEDED TO BREAK EVEN
2
(0,01% OF VISI READERS)
PRODUCT VALUE: R25 000
MAGAZINE ABC 14 685
IF 0,5% ENQUIRE 73 READERS
IF 10% OF THEM BUY 7 BUYERS
REVENUE TO ADVERTISER R183 563
NUMBER OF BUYERS NEEDED TO BREAK EVEN
0,4
(0,003% OF VISI READERS)
RETURN ON INVESTMENT INSIGHTS
How your ad spend can positively impact your business ( PAGE RATES BETWEEN R10 000 AND R20 000)
PRODUCT VALUE: R500
MAGAZINE ABC 14 685
IF 2% ENQUIRE 294 READERS
IF 25% OF THEM BUY 73 BUYERS
REVENUE TO ADVERTISER R36 713
NUMBER OF BUYERS NEEDED TO BREAK EVEN
40
(0,27% OF VISI READERS)
PRODUCT VALUE: R5 000
MAGAZINE ABC 14 685
IF 1% ENQUIRE 147 READERS
IF 15% OF THEM BUY 22 BUYERS
REVENUE TO ADVERTISER R110 138
NUMBER OF BUYERS NEEDED TO BREAK EVEN
4
(0,03% OF VISI READERS)
PRODUCT VALUE: R25 000
MAGAZINE ABC 14 685
IF 0,5% ENQUIRE 73 READERS
IF 10% OF THEM BUY 7 BUYERS
REVENUE TO ADVERTISER R183 563
NUMBER OF BUYERS NEEDED TO BREAK EVEN
0,8
(0,005% OF VISI READERS)
RETURN ON INVESTMENT INSIGHTS
How your ad spend can positively impact your business (PAGE RATES R30 000+)
PRODUCT VALUE: R500
MAGAZINE ABC 14 685
IF 2% ENQUIRE 294 READERS
IF 25% OF THEM BUY 73 BUYERS
REVENUE TO ADVERTISER R36 713
NUMBER OF BUYERS NEEDED TO BREAK EVEN
60
(0,41% OF VISI READERS)
PRODUCT VALUE: R5 000
MAGAZINE ABC 14 685
IF 1% ENQUIRE 147 READERS
IF 15% OF THEM BUY 22 BUYERS
REVENUE TO ADVERTISER R110 138
NUMBER OF BUYERS NEEDED TO BREAK EVEN
6
(0,04% OF VISI READERS)
PRODUCT VALUE: R25 000
MAGAZINE ABC 14 685
IF 0,5% ENQUIRE 73 READERS
IF 10% OF THEM BUY 7 BUYERS
REVENUE TO ADVERTISER R183 563
NUMBER OF BUYERS NEEDED TO BREAK EVEN
1,2
(0,008% OF VISI READERS)
RETURN ON INVESTMENT INSIGHTS
OUR DIGITAL AUDIENCE
Our online users range from high-income homeowners who appreciate good design and love to entertain guests, shop and travel, to architects and designers in a variety of creative industries, as well as students who aspire to work in these fields.
DIGITAL STATISTICSFacebook 45 520 • Twitter 52 820 • Instagram 64 182 • Pinterest 31 577 • Page impressions 141 143 ( 3 month avg ) • Unique visitors 48 245 ( 3 month avg )
Newsletter subscribers 33 417 • Promo mailer subscribers 34 891
DID YOU KNOW?Of subscribers who open the newsletter: 30% actually interact with the newsletter • 73% open and click the VISI newsletter consistently
Female 77% • Male 23% • Age 18-25 14% • Age 26-35 37% • Age 36-49 30% • Age 50-65 17% • LSM 8-10
All rates exclude VAT • CPM = cost per 1 000 impressions • Competitions can be considered as part of a value-add package • Source: Social media count as at 30 Sept 2020; Google Analytics (01 Jul - 30 Sept 2020, with average); Everlytic (25 October 2019 newsletter)
DEADLINESBookings 7 working days before start date • Material 4 working days before start date
WEBVERTORIAL PA CK AGE DEALFeature on the website, and also included on the VISI Newsletter
R15 000 (enquire about more details)
DIGITAL RATES
CREATIVE SIZE
Leaderboard
CPM R315
TECHNICAL SPECS
728 x 90 px
CREATIVE SIZE
Half-page skyscraper
CPM R400
TECHNICAL SPECS
300 x 600 px
CREATIVE SIZE
Skyscraper
CPM R305
TECHNICAL SPECS
120 x 600 px
MOBILE RATESTop banner CPM R230
MPU (in content) CPM R230
Sticky banner CPM R230
WEBVERTORIALS AND RICH MEDIAWebvertorial (article and
supplied pictures and/or video)R5 000 per month
NEWSLETTERLeaderboard R9 000
(published every Friday morning)
Promo mailer R1,75/subscriber
WEBSITE TAKEOVER RATESWin (per month) R18 500 • Homepage R17 500
Decor R7 500 • Design R7 500
Architecture R7 500 • Lifestyle R7 500
Best Buys R7 500
CREATIVE SIZE
Medium rectangle
CPM R315
TECHNICAL SPECS
300 x 250 px
ELNA COETZER elna.coetzer@newmedia.co.za
021 417 5151 or
082 971 9715
CANCELLATIONS & CONTACTSCancellations within two weeks of the booking deadline are subject to a 50% cancellation fee. Campaign cancellation fees are based on campaign adjusted rates.
VISI reserves the right to withhold publication of any advertisement and to cancel any advertisement order that has been accepted.
New Media is a division of Media24 (Pty) Ltd. Cape Town head office: New Media House, 19 Bree Street, Cape Town 8001 | Tel: 021 417 1111 | Fax: 021 417 1112 | www.newmedia.co.zaJohannesburg office: Ground Floor, Media Park, 69 Kingsway Avenue, Auckland Park 2092 | Tel: 011 877 6111 | www.newmedia.co.za
New Media, a division of Media24 (Pty) Ltd, will check material provided for publication by clients or their agents, but will not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts that New Media acts on behalf of the client when publishing such material, and indemnifies New Media against any loss or expense New Media may suffer
or incur should any such material be provided by the client. New Media reserves the right to reject advertising at its sole discretion.
ADVERTISING SALES TEAM
CANCELLATIONS & CONTACTSCancellations within two weeks of the booking deadline are subject to a 50% cancellation fee. Campaign cancellation fees are based on campaign adjusted rates.
VISI reserves the right to withhold publication of any advertisement and to cancel any advertisement order that has been accepted.
New Media is a division of Media24 (Pty) Ltd. Cape Town head office: New Media House, 19 Bree Street, Cape Town 8001 | Tel: 021 417 1111 | Fax: 021 417 1112 | www.newmedia.co.zaJohannesburg office: Ground Floor, Media Park, 69 Kingsway Avenue, Auckland Park 2092 | Tel: 011 877 6111 | www.newmedia.co.za
New Media, a division of Media24 (Pty) Ltd, will check material provided for publication by clients or their agents, but will not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts that New Media acts on behalf of the client when publishing such material, and indemnifies New Media against any loss or expense New Media may suffer
or incur should any such material be provided by the client. New Media reserves the right to reject advertising at its sole discretion.
ADVERTISING SALES TEAM
EVA COOKSON eva.cookson@newmedia.co.za
076 662 0785
HANNELIE STEMMEThannelie.stemmet@newmedia.co.za
083 448 2074
CANCELLATIONS & CONTACTSCancellations within two weeks of the booking deadline are subject to a 50% cancellation fee. Campaign cancellation fees are based on campaign adjusted rates.
VISI reserves the right to withhold publication of any advertisement and to cancel any advertisement order that has been accepted.
New Media is a division of Media24 (Pty) Ltd. Cape Town head office: New Media House, 19 Bree Street, Cape Town 8001 | Tel: 021 417 1111 | Fax: 021 417 1112 | www.newmedia.co.zaJohannesburg office: Ground Floor, Media Park, 69 Kingsway Avenue, Auckland Park 2092 | Tel: 011 877 6111 | www.newmedia.co.za
New Media, a division of Media24 (Pty) Ltd, will check material provided for publication by clients or their agents, but will not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts that New Media acts on behalf of the client when publishing such material, and indemnifies New Media against any loss or expense New Media may suffer
or incur should any such material be provided by the client. New Media reserves the right to reject advertising at its sole discretion.
ADVERTISING SALES TEAM
couches, chairs, benches
lamps and lighting features
staircases of all shapes
indoor fireplaces
tables, side tables, shelves
23#
16#
27#
25#
8#
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
liquor product features
entertainment bars
side tables
indoor fireplaces
23*
15#
38#
7*
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
planters, pots, hanging walls
outdoor products (chairs, braais,
heaters)
properties with pools
27*
15#
6#
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
lamps and lights for office
spaces
co-working spaces
fabrics, textiles, wall coverings
multipurpose chairs, benches
carpets
39#
23#
12#
6#
27#
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
lodges, 2 in Namibia
rooftop bars
restaurants
hotels and guesthouses
outdoor fireplaces
10#
5#
8#
10*
5
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
travel features (Japan and
Africa)
3
car features6
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
Cars featuredToyota Hilux
Jaguar XJR 575Suzuki Jimmy
Range Rover EvoqueToyota GR SupraBMW Z4 M40i Jaguar I-PACE
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
fabrics, textiles, wall coverings
freestanding baths
walk-in showers
mirrors for all needs
side tables
16#
2 1#
2 1#
15*
23*
carpets, rugs, weaves
side tables
indoor fireplaces
couches, single-seaters
books
39#
23#
15#
28*
6*
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
staircases of all shapes
properties built with steel
and glass
properties built with rock
and brick
outdoor chairs and braais
properties built with wood
15#
32
2
3
16*
* Found in properties published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
open-plan kitchens
plate and bowl manufacturers
tea and coffee makers
stoves, kitchenware
multipurpose chairs,
benches
17#
4#
18#
39#
23** Found in properties
published in 2019 (VISI 100-VISI 106)
# Different products featured and focused
on during 2019 (VISI 100-VISI 106)
Mpumalanga properties
Namibia properties
Western Cape properties
Gauteng properties
KwaZulu-Natal properties
13
21
2
3
2
Published in 2019 (VISI 100-VISI 106)
local competition
reports
local exhibition
reports
international exhibition
reports
4
7
4
Published in 2019 (VISI 100-VISI 106)
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