saas & cloud computing - technology decisions for business agility

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DESCRIPTION

This presentation describes how EMIXIS (previously mobile token) has moved from an ASP business model to a SaaS (Software as a Service) business model in the Cloud. It depicts the issues that have been faced and give some tips regarding typical challenges that organisations will face when moving to SaaS.

TRANSCRIPT

@SAAS & CLOUD

COMPUTINGTechnology decisions for business agility

CEO EMIXISFleet, Asset & mobile

Workforce Management

Lionel AnciauxENTREPRENEUR - SPEAKER

L.ANCIAUX@EMIXIS.COM linkedin.com/in/lionelanciaux/

@lionelanciaux www.hightech-entrepreneurship.com

Board MemberSoftware in Brussels

Cluster

• 11 years in mobility apps• Workforce Management• Fleet Management

20 years operations Fleet-Security device producer Fleet Management

January 2013 30 people 4,5 M turnover

FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT

Telematics Technology Provider

Hardware & Software Components HW/ Active RFID, Fuel Tracker SW/ Fleet, Asset, Workforce Apps

Distribution via TSP - Telematics Service Providers ERP Integrators and VAR

FLEET & ASSET MGMT / FUEL TRACKING

MOBILE WORKFORCE MANAGEMENT

Our Platform

HARDWARE VENDORS

MULTI MOBILE OS

MULTI ERP-CRM

Our initial motivations for Cloud - SaaS

16 € /month

Fleet Management

ASP & Own infrastructure

• Business model:– License– Setup project– Hosting

• Example:– License: 20.000 Euro– Setup: 6.500 Euro– Hosting: (/month)

• 250 Euro• 162 Euro (support)• 10 Euro / user

33 Euro / month / user36 months – 50 users

… to SaaS Platform in the Cloud

• Business model:– SaaS– Micro Setup project

• Example:– Setup: 2.500 Euro– Hosting: (/month)

• 25 Euro / user

26 Euro / month / user36 months – 50 users

Moving to SaaS – Financial ImpactCrossing the Chasm !

Cashflow !

IaaS or PaaS ? – both ?

From ASP to SaaS+Cloud

• Strategic decision - impact

– IT Infrastructure – HR (competences)– Product (R&D)– Business

• New offering, new contracts…• Commercial Migration• New competitors (WW)

– Security impact• Internal• Client perception

– Financial: SaaS Model– Legal (who owns the data…)– Service Levels

• Weakest point, various SLAs…– Marketing (new parternships)

Which Cloud ? What Gartner says…

Challengers may be interesting

Price drops due to competition & volume…

What’s next for us?

• Full internal Infrastructure virtualization

Email / Calendar – already in the cloud CRM - already in the cloudo Storage backupo Development / Test serverso Ticketingo Telephony

FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT

www.emixis.com

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