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TEE BAT AREA(approxitrate!y ao In j piles)This regional map, designed to hipHight the mast interestingfeatures of the city and the surecamding area, should be used inC011jUlta1011 with a standard street map, obtainable through yourmotor club or service station. This is especially necessary withrespect D) highways which become city thoroughfares and streetswith different names for different sections. Reliance on highwaymarkers and map route numbers is recommended to MilliMiZethe claim:Irks of driving in an unfamiliar area.The shaded arca shown on this map (lt-5•and E-6) representsdowntown San Francisco. Large detailed map of this section isreproduced inside.

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For Scenic ExplorationBayshore Drive: Fast highway around southern end of the Bayconnecting, with scenic drives in the Peninsula Hills. Route101 • By Pass. E•8 to E-14.El Camino Real: The King's Highway". Historic missiontrail and highway to Peninsula cities. Route 101. C-8 to E-I4.49 Mile Scenic Drive: For derailed map, contact DOWEICOWOAssn., 57 Post Sc., DOuglas 2-7842.Great Highway Esplanade: 4 miles along Ocean Beach. B-6.Ocean Shore Highway: Route I to Sharp Park and Half MoonBay. 13-8 to A-11.Redwood Highway: Golden Gate Bridge north to Oregon line.Contact Redwood Empire Assn. for literature on this magnifi-cent drive. 55 Post St., GArfield 1-6554. C-1 to C-4.Skyline Blvd.: Southern continuation of Great Highway toSanta Cruz. 8-7 to 0-14.For Non-Scenic ExplorationApparel City: San Francisco's clothing anti fashion producingcenter. Oakdale Ave. between Third Sc. and Bayshore Blvd. E-8.Automobile Row: New and used car mart. Van Ness Ave. E-6.Barbary Coast: Of historical interest. Now International Set-tlement. Pacific Ave., at Montgomery St. E-6.Farmers' Market: Where farmers sell direct to the consumer.Alemany Ave. at Bayshore. 13-8.Financial District: Wall Street of the west. Ticker-tape andhurried business men and women. E-6Foreign Trade Zone: One of the nation's three free trade zones.For details contact the board of State Harbor Commissioners,Ferry Bldg., GArlield 1-8800. E-5.Furniture Mart: Merchandise Marc of the West. Market nearVan Ness. D-6.Latin Quarter: "Little Italy". Noted for fine Italian and Bohe-mian Restaurants. Around Broadway and Columbus Ave. Ei6.Portsmouth Square: Where the Stars and Stripes were firstunfurled in San Francisco. Robert Louis Stevenson brooded herecreating many of his immortal sea tales. Kearny at Clay. E-6.Produce District: Most active in the early hours of the morn-ing. Front and Davis Sts., between Sacramento and Pacific. E•6.Shopping District: Centering on Union Square. E-6.U. S. Mint: One of the three places where Uncle Sam makeshis money. Duboce St. at Market. 0-7.

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The Seats of LearningDominican College: Order of Dominican Nuns. San Rafael.Man!) County.Mills College: First college for women in the west. Seminary,at MacArthur Blvd., Oakland. K-9.St. Mary's College: Christian Brothers. Moraga, Tunnel Roadto Orincia, turn right. L-5.San Francisco College for Women: Catholic college at SanFrancisco's Lone Mountain. 9-6.San Francisco State College: 124 Buchanan near Market.New Site borders Lake Merced. 0-6.Santa Clara University: Jesuit. Route 101 to Santa Clara.Stanford University: Main campus in Palo Alto. Schools ofMedicine and Dentistry in San Francisco. F-14.University of California: Worlds largest university. Maincampus at Berkeley, 3•5. Schools of Medicine, Dentistry, Phar-macy, Law and Fine Arts in San Francisco.University of San Francisco: Jesuit. 2130 Fulton Sc. nearGolden Gate Park. D-6.and Fine HomesPacific Heights: Many splendid old mansions. West of VanNess along \Washington, Jackson, Pacific and Broadway. 0-6.St. Francis Wood: Modern residential district with suburbanatmosphere. Southwest of 'twin Peaks. C-7.Sea Cliff: Mediterranean style homes on cliffs overlooking theGolden Gate. C-5. and Civic ProgressCustom House: Battery at Washington St. YUkon 6-3111. E-6.Hall of Justice: Police headquarters. Portsmouth Square. E-6.San Francisco Stock Exchange: Pine and Sansome Sts.,EX-brook 2-6533. E-6. and StrengthFort Mason: Port of Embarkation. Bay Sc. at Van Ness. 9-5.Presidio: Original Headquarters for soldiers of Charles lii ofSpain and Mexican colonists. Still a military post. Officers'Club occupies an adobe structure which was the first buildingin San Francisco. C-5. CARRIAGE-TRADE

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Treasure island: Naval station on worlds largest man-madeisland. Site of Worlds Fair of 1939-40. G-5.and EntertainmentBay Cruises: Information from The Gray Line. YLIkon 6-4000.Boxing and Wrestling: Frequent matches at Coliseum BowlD-6), and Civic Auditorium. E-6.Foreign Movies: Clay, Larkin and Stagedoor Theatres. E-6.Hockey: Wednesday and Saturday evenings during winter11101)11IS. Winterland. 9-6.Legitimate Theater: Productions the year round at the Curranand the Geary. E-6.Music: Opera Season: mid-September to mid-October. Sym-phony concerts, ballet, and recitals by famous artists; Novemberto April. Opera House and Civic Auditorium. E-6.

Tips for Visitors• Be prepared far San Francisco's refreshing climate!Temperatures seldom range below 400 in winter, orabove 70* in summer.• In San Francisco's compact downtown area (shadedabove and shown on the big map inside) it's better towalk, use cabs, cable cars, sightseeing buses or hire aguide with a car, than to drive your own.• Make a tour of San Francisco's shops. They rank will)the world's finest.• For an adventure in eating, try a different one of SanFrancisco's fine restaurants for lunch and dinner each day.• San Francisco offers an infinite series of delightful ex-periences to the visitor. In justice to yourself, plan tostay as long as you can.

Copyright 2948 by A. S. BABCOCK, Publisher. Ail rights reoenut The Welcome Map Ines not be reproduced in whole or in part without written permission from the publisher

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vetting acquainted withSaa7tantedeetNo matter how brief your stay in San Franciscothis 'Welcome Map will help you do and see thethings talked about by travelers the world over.There are many elusive qualities about SanFrancisco that, once found, bring people backagain and again. It may be spectacular GoldenGate as seen from Telegraph Hill, or the cliff-dwellings on Russian Hill, the quaint cablecars, or San Francisco's great bridges and theships that pass beneath. Many visitors areintrigued by the cityls cosmopolitan shops,known the world around, or by its restaurantsrenowned for the tine fare they provide. Stillothers are inspired by San Francisco's historicbackground, its pageantry of people from alnations, its rugged hills and billowing fogs.Kaleidoscopic San Francisco is many things tomany people. Here, old world atmosphere min-gles seductively with the new. Discover foryour own delight, with the aid of this WelcomeMap, some of the enchantment that endearsSan Francisco to residents and visitors alike.

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Outstanding Dining Rendezvous of the WestThe HistoricCLIFF HOUSE

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The best in food and serviceat popular prices

The CLIFF HOUSEGIFT SHOPLargest in the World

Featuring gifts of distinction gatheredfrom the four corners of the world.Owned and operated byGEORGE K. WHITNEY

Really See San FranciscoGray Line transportation specialists offer completeservice to satisfy all your travel needs:SIGHTSEEING: De luxe Parlor Car tours throughoutthe Bay Area, conducted by trained driver-guides.1.1- DRIVE: Northern California's largest fleet of latemodel ears at low daily or weekly rates.LIMOUSINES: Luxurious 7-passenger Cadillacs orPackards with chauffeurs in uniform.AT LEADING HOTELS or DEPOT -44 Fourth St., Santa Fe Terminal, YU 6-4000

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1949WITH THE COMPLIMENTS OFThe Southern Pacific

4 Great Routes to and from San Francisco

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tcf: smart shop;Air Travel

Pon American World Airways: Choke of daily Sleeper-ate or Double-Decked Clipper service between Ilawaii andthe U.S. West Coast. Frequent schedules to Australia, NewZealand, Philippines, Orient & Round - tht•World. 222Stockton. GArfield 1-3075. I-1•9Philippine Air Lines, Inc.: The ultimate in luxurious DC-6international air travel. Frequent flights to Manila, HongKong, Bangkok, Ciictitta, Karachi, Cairo, Rome, Madridand London. 212 Stockton. DOuglas 2-1688. 11-9Antiques. Rare Objets d'ArtThe London Shop, Silverware, china, both old and new.Ideal. lot the bride. 352 Sutter. EXbrook 2-2408. 14.0Apartment Rental ServicePreferred Rental & Realty Co.: Specialists in rentingand leasing apartments and flats. Homes for sale thru mul-tiple listing. 260 Kearny. EXbrook 2-6720. I-11Apparel f o r menTown and Country Men's Shop. 353 Sutter, DOuglas2-7396. H 10 blouses for womenKatie Blouses: One of America's largest and finest blousestores. 112 Geary. Miner 1-7247. G-10fashionsElinor: Fashions for the discriminating woman displayedin a charming atmosphere. Gowns, coats, suits, millineryand accessories. "Just Off Union Square-. 312 Stockton -278 Post. EXbrook 2-7384. 11-9Automobile Rental ServiceArmstrong's: Rent a new car with radio; drive-it-yourselffor business or pleasure trips. Popular makes, convertibles.Hotel delivery. 1037 Geary. GRaystone 4-6600. G-2Arrow U-Drive: New de-luxe sedans. No delay, no redtape. 24-hour service. Insured. Free hotel delivery andtravel service. 38 - Sth St. MArket I-0192. 8-4Automotive ServicesUnion Square Garage: Overnight parking, washing,greasing. Union Square. EXbrook 2-5836. H-9Banking CourtesiesCrocker First National Bank, California's Oldest Na-tional Bank. ;*---1 illontgomery, EXbrook 2-7700. H-12Wells Fargo Bank & Union Trust Co.. Market at Mont-gomery, Slitter 1-1500. H-I2. Br. Market at Grant. G-10Beauty SalonsTown House Beauty Solon, 278 Post, 6th Fir. Slitter:1950. H 9BooksBrentano's: Booksellers to the World. "In the City ofParis." Geary at Stockton. G-9Paul Elder & Co.: Sutter and Stockton. SUtter 1-2208. 11-9old and newBooks. inc.: Sensibly priced. 336 Sutter. EXbrook7-0222. 1-10John Howell: Books for the reader and collector. Prints.434 Post. Slitter 1-7795. H-8psychological and occultMetaphysical Library and Book Shop: Lectures and cir-culating library. 85 Post. YUkon 6-6145. H-IICali f °ruin SouvenirsThe Redwood Gift Bowl: Beautiful objects in California'sfamous redwood. 46t Grant. Slitter 1-0976. 1.10Cameras, Films, Photo SuppliesAlien Photo: 7 hour developing. 238 Market. J-15Alfred Bass, Inc.: S. F. mural display. 585 Market. 11-13Church Goods & Religious ArticlesThe O'Connor Co.: 371-373 Stater. GArlielci 1-0110. 11-I0Commercial ArtLillian Sader: The Welcome Map artist. 566 CommercialDOuglas 2-2888. K-12Dining & Dancing -HotelHotel Claremont: The Garden Room. Ashby & Clare-mont Ave. Berkeley 7-9300. J-5*Fairmont Hotel: Venetian Room. California & Mason.DOuglas 2-8800. 3-8Hotel Mark Hopkins: Peacock Contr. California & Mason.brook 2-3434. 38Hotel St. Francis: Mural Room. Powell & Geary. YUkon6-2131. H•8FloristsAlbert O. Stein Co.: Flowers that make the right im-pression. 359 Sutter. DOuglas 2-5544. 1-1-10FraternalY. M. C. A.: Club-like atmosphere. Rooms for men. Cof-fee shop. Nine floors of recreational facilities includingswimming pool. 220 Golden Gate. *Maeda 5-0460. E-5Gifts ExtraordinaireChez Zezette: House of beautiful gifts. California ceram-ics and Jade Snow Wong ware. 461 Post. Slitter 1-0183.H-8Cliff House Gift Shop: Gifts from all over the world.Beautiful pieces in California redwood. Exquisite shells,ceramics and jewelry. Ideal souvenirs. Geary Blvd. atGreat Highway. 13-5*Denslows: Unusual gift selections. Fairmont Hotel. J-8Gumps: 250 Post. H-10

letvelty antiqueStewart's Treasure House: Largest selection of antiquejewelry, rare jades, objects of art. 239 Post. EXbrook2-2738. Hi 0Liquors, Wines, CordialsSt. Francis Hotel Liquor Shop. 310 Geary. YUkon6-1270. 11-8Massage, Steam BathsBert's Conditioning Clinic, From sun lamps to swimmingpool. 609 Sutter. Tlixedo 5-2919. HiNight LifeCharlie Low's Forbidden City: America's most highlypublicized Chinese night club. Sparkling all-Chinese floorshow. Top dance band. Complete Chinese or Americandinners. No cover. Closed Sundays. 363 Sutter. DOuglas2-8648. LIOThree Sixty-Five Club: 365 Market. I-HOriental Fine ArtsGump's: 250 Post. H-10G. T. Marsh & Co., Art objects in jade and ivory. CreationsIn iron jewelry. 522 Sutter. GArtield 1-5661. 1.8Nathan Bentz & Co.: Rare porcelains, brocades, jades,bronzes, and ivories. 532 Sutter. Slitter 1-4652. 1-8T. Z. Shiota: 402 Sutter near Stockton. Slitter 1-6059- 1-9

fine food, sti2nulating cliver%10111 • •Oriental JewelryPhilip Klein: Known 'round the world for rare jades, pre-cious gems, since 1895. Modern and antique jewelry dis-played in an atmosphere of otienmi beauty. Individualcreations made to order. 519 Grant. in the heart of China-town. DOuglas 2-4978. N-8Oriental Silks, Brocades

Madame Butterfly: Luxurious lounging apparel for menand women. Custom or ready to wear. 347 Grant. 1-10Par films, C osm cliquesMichel et Ric Imports. 337 Geary. Yukon 2-2864. G-8Pastries, VienneseThe Plantation. 349 Sutter. GArlield 1-2883. H-10Pharmacies

Barnes-Hind Pharmacy: Prescriptions. 430 Post. GArfield1-1895. H-8PhotographersJeanne Riemen: Perceptive character studies. By appoint-ment. 441 Powell, near Post. GArfield 1-2258. H•8Recorded MusicThe Record Shop: Where music lovers go. Imports andspecial labels featured. 14 Tillman Place. EXbrook 2-2383.H-10.Restaurants of RenownSan Francisco has long enjoyed recognition with New Yorkand New Orleans for providing exceptional variety and un-rivaled excellence in eating adventures. For the insatiablegourmet, Raymond Esvells "Dining Out in San Francisco-(a remarkable little book, obtainable for a dollar at news-stands or book stores) reviews in fascinating detail Bay Arearestaurants which contribute most to this recognition.Backyard: Superb Italian food - accent on squab, steakand Backyard salad. Warm, cheerful murals add to diningpleasure. Unique Latin atmosphere in red stone-cellar bar.1024 Ke-arny near away. Slitter 1-7644. M-11Cliff House: A -must-. Long a visitors* mecca. Overlook-ing Seal Rocks, Golden Gate, dramatic Ocean Beach andbluffs of Maria. Excellent menu. Breakfast, lunch, dinner.Cocktails. Geary Blvd. at Great Highway. 13.5*Dillerls Kosher Style: Only Kosher style restaurant down-town. Open 11:30 A.M.-9:30 P.M. 157 Mason. F-8Domino Club: Charlie Anderson's unique Art GalleryRestaurant, featuring the sensational Worlds Fair 'Gloria-.Complete lunch and dinner. Prime ribs and excellentsteaks. 25 Trinity Pl. EXbrook 2-5579. I-11Hotel Whitcomb: Main dining-room and Whitcomb Innblending the charm of old world atmosphere with thefaultless cuisine of a modern metropolitan hotel. Marketat 8t1). 8-4India House: Calcutta as the British know it from au-thentic East Indian curries and chimneys to turbaned waiters.Dining here is a real eating adventure. 629 Washington.EXbrook 2-0744. I.-12Julius' Castle: A San Francisco long-time favorite. Bayview superb. Closed Sunday. 302 Greenwich, up Union toMontgomery, kit and down. DOuglas 2-3042. Q-12Kuo Wah Cafe: Only Chinese restaurant visited by Presi-dent Truman's family and Vice Pres. Barkley. Coiorful.Modern. Oriental banquet rooms; Asiatic cocktail lounge.10:30 A.M. to 3:30 A.M. 950 Grant. YUkon 2-1851.L-10Lamps of China: Fine authentic Chinese recipes. Viewof colorful Grant Avenue from intimate Yam Sing Room.Luncheons, cocktails, dinners. late snacks. Your host.George K. Jut:. 521 Grant. DOuglas 2-9779. J-10Little Hungary: Authentic. 5126 Geary. Evergreen6-9845. C-5'Little Sweden: Country style smorgasbord on Sat., Sun.Appetizing dinners nightly. 572 O'Farrell. GRaystone4-9767. G-5Normandie: Latin Quarter's top French dinners. Cozy,friendly. different. Specialties: chicken saute, abalone steak,sweetbreads and frogs legs prorc-ncale. Dinner music.Dancing after 8 P.M. 1326 Powell. EXbrook 2-9664. M-8Ott's Drive-In Restaurant: One of the world's largestand finest. Cocktails. Bay St. at Columbus. S-6Pacific Sukiyaki House: Native Japanese Sukiyaki andTempura. 895 Pacific at Powell. Slitter 1-9724. M-9Pastenels: Prelude to a perfect dinner: cocktails in acomfortable lounge with two 4-way fireplaces surroundedby rocking chairs for everyone. Clement at 24th Ave.SKyline 1-5551. C-5*Plantation & Le Pavilion: Distinctive, gala, continentalatmosphere. Famous fresh fruithowl, salads, roast beef,Chicken Netherland, India curries. Viennese pastries. Lunch-eons - Dinners - Fountain. 349 Sutter near Grant. GArtield1-2883. 114 0Rickey's: Continental cuisine. Organ music. 57 varietysmorgasbord. Luncheon, dinner, after theatre daily. SanFrancisco Rickey's Town House, Van Ness at Clay.GRaystone 4-3663. Li. Also, Rickey's Studio Club, PaloAlto. DAvenport 2-3516. F-14*Saint Moritz Restaurant: iViade famous nationally by Ful-ton Lewis, Jr. as The Three Little Swiss--"The best offoods for the best of people'. Luncheon. Dinner, fromS2.00. 530 Broadway. DOuglas 2-9306. MilSchroeder's Cafe: Truly Germanic in food and charac-ter. Luncheon - men only until 2 P.M. Dialler from 5to 9:30 P.M. Ladies invited. III Front. Stater I-9818. J-14The Shadows: Authentic German food. Bohemian atmos-phere. Atop historic Telegraph Hill. 5 to 10 P.M. Closed,Mon., Tues. Up Union to Montgomery, turn left to Z•1349.Q-19Tarantino's: Tops among Fisherman's Wharf restaurants.Meat and sea food entrees. Classic view of fishing harbor,bay and Golden Gate Bridge. Dan Sweeney, Jr. and GeneMcAteer, owners. 206 Jefferson St. PRospect 5-5600. U-6Tony & Mario's: Gourmets. Mecca. 548 Green St. 0-10Veneto Restaurant: Hall a century of superb foods. Col-orful old world atmosphere. Charcoal broiler. Steaks androast beef. Variety of dinner selections. Banquet rooms.Daily, four 'til midnight. Sundays and holidays, two 'dimidnight. 389 Bay at Mason. GArfield 1-9711. S-8Victor's Parisien: Authentic French cuisine. Atmospherereminiscent of Paris. Specialties: frog legs, sweetbreads a laEscof tier. Champs Elysees Bar. Catering by Chef Victor.I II O'Farrell n r. Stockton. G-10

across the Bay BridgeSpenger's: Skillfully prepared seafood in an old sailingship atmosphere. Abalone, crab legs saute, lobster thermi-dor. Nautical bar. 1919 Fourth Street, Berkeley. (Foot ofUniversity Avenue near S. P. Depot below overpass)BErkeley 7-7745. 1-5*Trader Vices: Famous for tropical drinks, Chinese dishes,barbecued steaks and spareribs. Late supper menu from 11to I A.M. Reservations advisable. Piedmont 5-9056 orOlympic 3-3400. San Pablo at 65th (4 blocks south ofAshby). Oakland. 1-6•1Villa de la Pair: Menu as luxurious as the Villa itself.Copious hors cEceuvres with varied entrees from breast ofpheasant to veal scaloppine and steaks. Served in the finestFrench and Italian traditions. 251 Sixth St., Oakland, nr.Webster St. tunnel. TWinoaks 3-7556. I-8*• See Bu) Area Map on reverse side. Al! places marked with asterirk (• ) are out ol Downtown San Francisco.

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Restaurants of Renown-Cont.Zombie Village: Charcoal-broiled steaks and Chinese din-ners to 'these the gourmet. Authentic South-Seas atmos-phere. Curios. Intriguing drinks made with rare rums.Reservations suggested. 6485 San Pablo Ave., Oakland.OLympic 3.005. I.6*down the PeninsulaCoral Reef: All the lure of the South Seas. Tropical,oriental dishes, steaks and chops. Exciting rum drinks. ElCamino (Hwy. 101 ) at Millbrae. Oxford 7-2950. D-13•and in Sacramento, Fulton, South of "Town and Country...Rickey's Studio Club: PaloAlto. DAvenport 2-3516. F-141'Steamer CruisesSS Gent Frank M. Coxe: Long and short trips aroundthe lily. Tickets and schedules at leading hotels or Pier •431/2, Fisherman's Wharf. DOuglas 2-5414. U-7

Telephone Secretarial BureausDesk and Phone Service: Personalized attention givenrequirements of visiting executives. Attractive office or deskspace provided along with phone answering. Mail and mes-sages received. Complete secretarial services. 260 Kearny,YUkon 6-5671. tTobacconists

City of Paris Smoke Shop: Gifts for the selective smoker.Best in pipes, cigars, accessories. Geary 8: Stockton. G-9Travel informationormation

Ask Mr. Foster Travel Service, Inc.: Locations - HotelSt. Francis, Sir Francis Drake and The White House. Noservice fee for reservations. Gray Line Sightseeing ticketsat Sir Francis Drake - open to 8 P.M. daily. H-8

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THE DOWNTOWN AREA- IIS Sn'eetS, cable car routes and three famous hills.

did you know athat this Welcome Map is being made avail-able to you - as it is to over a million SanFrancisco visitors this year - through the gen-erosity of the leading merchants and restaura-teurs whose names appear inside?

They have underwritten this publication inthe belief that a convenient arrangement ofpertinent information about San Francisco pre-seined with maps keyed for handy referenceivill assist you in many ways during your stayIL) the Bay Area.If the Welcome Map fulfills this purpose andadds to the enjoyment of your visit, an expres-sion of your approval would be most appre-ciated by those whom you choose to patronize.There is no better measure of the value of sucha publication than the kind words offered byits users.

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