sa ice cream industry landscape report -...
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REPORT OVERVIEW
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For the Global Ice Cream Section:
What are the current market dynamics of the global ice cream industry?
What are the key trends and product developments within the global ice cream industry?
What are the global ice cream industry restraints (and reactive strategies)?
For the South African Ice Cream Section:
What are the current market dynamics of the ice cream industry?
What are the key ice cream industry trends?
What are the ice cream industry drivers and restraints?
For the South African Ice Cream Competitor and Pricing Analysis Section:
Who are the key retailer in the SA ice cream industry?
What are the prices at various retailers e.g. Milky Lane, Steers, McDonald’s?
What are the prices of hand-held and tub ice cream at supermarkets e.g. Woolworths, Pick ‘n Pay, Checkers?
In terms of South African Consumer Insights and Trends:
What are the Hand-Held Ice Cream and Ice Cream Tub consumption trends and statistics (2011-2015)?
What is the Hand-Held Ice Cream consumer and Ice Cream purchaser forecast for 2016-2019?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
The South African Ice Cream Landscape Report (75 pages) provides a dynamic synthesis of industry
research, examining the local and global ice cream industry from a uniquely holistic perspective, with
detailed insights from competitor analysis and manufacturing to consumption.
China USA Japan Russia Germany
Top 5 Global Ice Cream Markets by Volume 2014
4Source: http://www.preparedfoods.com; http://www.cityam.com; http://www.euromonitor.com
4. Russia
Russian Ice cream has seen 2% volume
CAGR over the past year. Moderate but
confident growth is expected in 2016.
Inmarko, which belongs to Unilever
Group, continued to lead Russian ice
cream sales in 2014.
5. Germany
Low value growth is expected at constant
2014 prices, with a negligible CAGR.
The two leading players in German ice
cream, are Unilever Deutschland (26%
share in 2014) and Nestlé Schöller (14%
share).
5.9bill5.8bill
784mil668mil
545mil
SAMPLE FROM REPORT: GLOBAL INDUSTRY: MARKET
ENVIRONMENT (KEY MARKETS)
SAMPLE FROM REPORT: SOUTH AFRICAN INDUSTRY TRENDS
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Another industry trend is the shift
towards customisable ice cream
and the marketing of ice-cream as a
convivial social experience.
Unilever, for example, have opened up
what they call Magnum ‘’Pop Up
Stores’’ which give customers the
opportunity to mix and match ice
cream, thereby providing them with the
opportunity to explore new flavour
experiences.
Following the burgeoning global
trend, SA’s ice cream industry is
experimenting with mobile delivery
using ICT’s.
For example, Uber launched its ice
cream initiative in South Africa and
connected with customers through the
Uber app. Customers are able to see a
picture of the driver delivering the ice
cream and can watch them in real time.
Source: www.bdlive.co.za ; www.eatout.co.za
“We are really excited for the potential that
ice cream unlocks for us, our driver partners
and for our customer base’’.
- Alon Lits, General Manager of Uber
Johannesburg
SAMPLE FROM REPORT: SOUTH AFRICAN INDEPENDENT ICE CREAM OUTLETS
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The Unilever-Nestlé duopoly,
coupled with the ubiquity of global
Fast Food franchises, makes South
African ice cream a consolidated
market environment, raising high
entry barriers for new players.
However despite this, independent
retailers comprise 12% market
share.
But just how are they able to compete
with the MNC juggernaut franchises?
The growing trend towards
homemade artisanal ice-cream
among LSM 9-10.
The conviviality and trendy ‘social
ambiance’ within boutique outlets.
The blurring of lines between ice
cream and adjacent categories.
Unique product offerings e.g. liquid
nitrogen blasted ice cream; braai-
flavoured ice cream.
Source: http://www.flandersinvestmentandtrade.com;; http://foodstuffsa.co.za ; www.eatout.co.za
Gema Trattoria (JHB)
Tortellino D’Oro (JHB)
The Creamery (CT)
Nice Company (CT)
Cold Gold (CT)
Ballina Ice Cream (DBN)
Scoop Ice Cream (DBN)
SA’s Top Rated Independent Outlets:
SAMPLE FROM REPORT: SOUTH AFRICAN RETAILERS:
HAAGEN DAZS
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General Mills is one of the world's
larger food companies, with
offices or manufacturing facilities
in more than 30 countries. Based
in Minneapolis, Minnesota (USA),
their global net sales in fiscal 2014
were $19.2 billion.
At the premium end of out-of-home
consumption, Häagen-Dazs has about
seven stores across the country and its ice
creams are sold at retailers and garage
forecourts.
In October 2015, Haagen Dazs opened its
luxurious Haagen Dazs Café in The Zone at
Rosebank Johannesburg.
The Zone Café opening comes ahead of an
ambitious expansion drive which should
see Häagen-Dazs extend its hospitality and
experience closer to consumers throughout
South Africa.
This is in line with a most successful year in
the region for the Haute Couture of ice
cream brands.
Source: http://sandtontimes.co.za/; http://www.bdlive.co.za/ ; http://www.generalmills.co.za/
Haagen Dazs Stores
2015
7 Domestic Stores
In March 2014 Häagen-Dazs opened a Global
concept store in the Brooklyn Mall in Pretoria.
The store was designed to enhance the global
Häagen-Dazs experience. It is one of the
largest shops of the brand’s portfolio in South
Africa.
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Year Light (1) Medium (2-3) Heavy (4+) Total
2011 4,198,000 4,437,000 1,724,000 10,359,000
2012 4,392,000 4,740,000 1,706,000 10,837,000
2013 4,379,000 4,624,000 1,821,000 10,824,000
2014 4,257,000 4,685,000 1,915,000 10,857,000
2015 4,273,000 4,574,000 1,622,000 10,468,000
SAMPLE FROM REPORT: HAND-HELD ICE CREAM
CONSUMPTION TRENDS: 2011-2015
Between 2014 and 2015, the proportion of Hand-Held Ice Cream consumers who personally consumed 1 Hand-Held
Ice Cream in the last 7 days increased from 39% (4.2 million) to 41% (4.3 million).
Hand-Held Ice Cream consumers who personally consumed 2-3 ice creams in the last 7 days increased slightly
from 43% in 2011 to 44% in 2015, while consumers who personally consumed 4+ ice creams in the last 7 days
decreased from 17% to 15% over the same period.
41% 41% 40% 39% 41%
43% 44% 43% 43% 44%
17% 16% 17% 18% 15%
0%10%20%30%40%50%60%70%80%90%
100%
2011 2012 2013 2014 2015
How many Hand-Held Ice Creams have you eaten in the past 7 days?
Light (1) Medium (2-3) Heavy (4+)
Source: AMPS 2011A-2015A (Adult population 16+ years)
Sample Size: 24 427 (2011); 24 615 (2012); 24 824 (2013); 24 994 (2014); 25 078 (2015)
Based on weighted numbers
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TABLE OF CONTENTS
1. Executive Summary (5 pages):
1.1 Global Industry Snapshot 2015
1.2 South African Industry Snapshot 2015
1.3 South African Industry Trends and News
1.4 South African Consumer/Product Trends
1.5 Dashboard: Hand-Held Ice Cream Consumers and Ice Cream Tub Purchasers
2. Global Ice Cream Industry Overview (9 pages):
2.1 Global Industry Overview
2.2 Global Industry: Market Environment (Key Markets): China, USA, Japan, Russia, Germany
2.3 Trends and Product Development
2.4 Global Industry Challenges and Reactive Strategies
2.5 Key Global Manufacturers: Unilever
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TABLE OF CONTENTS
3. South African Ice Cream Industry Overview (18 pages):
South Africa Overview
3.1 Market Structure and Dynamics
3.2 Industry Trends
3.3 Key Industry Drivers
3.4 Industry Challenges and Reactive Strategies
3.5 Retail Co-Branding Strategies: Nando’s and Unilever’s Magnum
3.6 Product Development
South African Ice Cream Manufacturing Overview
3.7 Manufacturers: Unilever
3.8 Manufacturers: Nestle
3.9 Manufacturers: Gatti
3.10 Manufacturers: Other
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TABLE OF CONTENTS
4. South African Competitor and Pricing Analysis (20 pages):
South African Ice Cream Competitor Analysis
3.7 South African Retailers: Milky Lane
3.8 South African Retailers: Steers;
3.9 South African Retailers: Haagen –Dazs
3.10 South African Retailers: KFC
3.11 South African Retailers: McDonald’s
3.12 Independent Ice Cream Outlets: Nice Company; Cold Gold
3.13 New Global Players: Baskin Robbins
South African Competitor Pricing Analysis
3.14 Product Competitor Pricing Analysis (Brands: Magnum, Cornetto, King Cone, Nestle Heaven, Nestle Jive)
3.15 South African Major hand-held Ice Cream Brands (Brands: Magnum, Cornetto, King Cone; Retailers: Pick ‘n Pay, Woolworths, Checkers)
3.16 South African Major Ice Cream Tub Brands (Brands: Farm Fresh, Ola Rich ‘n Creamy, Country Fresh, Aylesbury)
Emerging Threat: Frozen Yoghurt
3.17 Frozen Yoghurt Market Trends
3.18 South African Frozen Yoghurt Retailers: Wakaberry
3.19 South African Frozen Yoghurt Retailers: Marcel’s
3.20 South African Frozen Yoghurt Retailers: Smooch
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TABLE OF CONTENTS
5. South African Ice Cream Consumer Trends (11 pages):
4.1 South African Consumer Overview
4.2 Hand-Held Ice Cream Consumers and Ice Cream Tub Purchasers: 2011-2015
4.3 Consumer Actual (2011-2015) and Consumer Forecast (2016-2019)
4.4 Purchaser Actual (2011-2015) and Purchaser Forecast (2016-2019)
4.5 Reasons for Slow Growth
4.6 Hand-Held Ice Cream Consumption Trends: 2011-2015
4.7 Ice Cream Tub Purchase Trends: 2011-2015
4.8 South African Consumption Trends
4.9 Hand-Held Ice Cream Most Often Brand: 2015
4.10 Ice Cream Tub Most Often Brand: 2015
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