sa baby food industry landscape report · report overview the south african baby food industry...
Post on 22-Jul-2020
1 Views
Preview:
TRANSCRIPT
SA BABY FOOD INDUSTRY
LANDSCAPE REPORT
COMPILED: OCTOBER 2017
REPORT OVERVIEW
The South African Baby Food Industry Landscape Report 2017 (106 pages) provides a dynamic
synthesis of industry research, examining the local and global Baby Food industry from a uniquely holistic
perspective, with detailed insights into the entire value chain – from manufacturing to retail trends,
competitor and pricing analysis.
2
For the Global Baby Food Industry Section:
What are the current market dynamics of the Baby Food industry?
What are the Baby Food industry trends, drivers, and restraints?
For the South African Baby Food Industry Section:
What are the current market dynamics, market size and forecasts for the Baby Food industry?
Who are the key manufacturing players in the SA Baby Food industry?
What are the latest South African consumer and industry trends, drivers and restraints?
For the South African Retail and Pricing Analysis Section:
Who are the key retail players in the SA Baby Food industry?
What are the prices of popular Baby Foods across SA retail outlets?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
FOOD AND BEVERAGES
INDUSTRY REPORT CLIENTS
Our Food and Beverages Industry Landscape reports have been purchased
by manufacturers and retailers, below are selected Clients:
3
COMPANY OVERVIEW
Insight Survey is a South African B2B market research company with almost 10 years of
heritage, focusing on business-to business (B2B) market research to ensure smarter,
more-profitable business decisions are made with reduced investment risk.
We offer B2B market research solutions to help you to successfully improve or expand
your business, enter new markets, launch new products or better understand your
internal or external environment.
4
Our bespoke Competitive Business Intelligence Research can help give you the edge in a global
marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.
From strategic overviews of your business’s competitive environment through to specific
competitor profiles, our customised Competitive Intelligence Research is designed to meet your
unique needs.
COMPETITIVE INTELLIGENCE
OUR RESEARCH SOLUTIONS
✓ Competitor pricing research
✓ Store visits and store checks
✓ Competitor interviews
✓ Customer interviews
✓ Company website analysis
✓ Governmental held records
17
SCREENSHOTS FROM REPORT
106 page report filled with detailed charts, graphs, tables and insights
6
24.8
62.5
0
10
20
30
40
50
60
70
2010 2020*
RETAIL VALUE OF GLOBAL INFANT FORMULA MARKET: 2010 & 2020 (F)
(IN BILLION US$)
The main drivers behind significant
growth in the Baby Food market over
the past few years includes: the rising
population of working women, the
growth in organised retail marketing,
and parents’ concern for the nutrition of
their babies.
Infant (i.e. baby milk) formula is a strong
contributing segment which is defined as a
processed food for infants under 12 months
of age. It is usually prepared for bottle-
feeding or cup-feeding.
There are two types of infant formula,
namely, powder which needs to be mixed
with water or liquid which can be consumed
with or without adding water.
Currently, Infant formula occupies the largest
share of the Baby Food market, followed by
prepared baby food.
However, forecasts predict that prepared
baby food will gain prominent adoption in the
global market over the period 2017-2022.
But, it is not clear whether this growth will be
enough to overtake infant formula in terms of
market share.
The graph below shows the retail value of the
global baby milk formula market segment in 2010
and the forecast for 2020. The retail value of this
market segment is estimated to reach US$ 62.5
billion by 2020, clearly illustrating the dominance
of this market segment.
7
Source: Businesswire; Prnewswire; Theguardian; Statista; Mordorintelligence Image Source: Clipartpanda; Assets
*Note: 2010 is the actual figures, 2020 is based on forecast.
SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW
Locally Produced Organic Baby Food
The demand for locally produced organic
Baby Food in South Africa is set to grow.
New Baby Food manufacturers are
emerging campaigns to educate parents
about the benefits of organic food, which is
particularly important for children who are
allergic to harmful chemical residues that
may be found in non-organic foods.
Manufacturers are creating new packaging
which complies with the current guidelines
contained in the South African Infant
Feeding Regulations.
One example is locally produced Olli
Organic Baby Food which is certified organic
and offers a range of jarred purees and
cereals, made from naturally grown
organically certified ingredients, ideal for
babies from 6 months onwards.
8
Source: Bizcommunity; Foodstuffsa Image Source: iStockphoto; Joburgwest
Online Purchasing Trend
South African baby care consumers are
more likely to purchase baby supplies in a
physical store rather than via an online store.
However, this trend is changing as more
consumers are switching to online channels.
E-commerce retailers are able to compete on
price and convenience, because of the
reduced capital investment in physical
infrastructure and sometimes, in the supply
chain.
It also offers a compelling proposition for
busy parents with the convenience of
shopping at any time, and often with free
delivery.
SAMPLE FROM REPORT:SA INDUSTRY TRENDS
While there was growth in Latin America and sub-
Saharan Africa, a 21% fall in sales in Australasia
lowered the overall outcome.
As illustrated in the graph below, group revenue
for the year ended 30 June 2017 increased by
16% to R41.2 billion, from R35.6 billion for the
year ended 30 June 2016.
9
35.6
41.2
0
5
10
15
20
25
30
35
40
45
FY 2016 FY 2017
In Z
AR
bill
ion
ASPEN PHARMACARE REVENUE: FY 2016 AND 2017 (IN ZAR BILLION)
Aspen Pharmacare’s Sub-Saharan
Africa’s (SSA) Business segment’s
revenue has increased from R9.4 billion
for the year ended 30 June 2016, to
R9.9 billion for the financial year ended
30 June 2017.
Aspen Pharmacare’s revenue from their
Nutritionals portfolio increased by 3% to
R3.2 billion for the year ended 30 June
2017.
Aspen’s Other Commercial Pharmaceutical
Brands largely comprises domestic products,
with South Africa and Australia being the
most material contributors.
Revenue from their Other Commercial
Pharmaceutical Brands increased 4% to
R14.0 billion for the financial year ended 30
June 2017.
Adjusting for divestments and products
discontinued or to be discontinued, the core
of this portfolio grew 9% to R13.6 billion in
2017.
Source: Aspen Annual Results Presentation 2017; Aspen Press Release 14 Sep 2017 Image Source:, Aspen Pharma; Clicks
SAMPLE FROM REPORT:SA MANUFACTURER OVERVIEW: ASPEN PHARMA
Source: Insight Survey Image Source: Masterfile; Clicks Online
ProductDis-
Chem
Baby
CityMakro
Baby
Boom
Babies R
UsClicks
Infacare Stage
3 Formula
1.8kg
R189.95 R189.99 R169.95 R189.99 R194.90 R189.95
Isomil Stage 1
Formula
850g
R161.95 R164.99 R192.95 R169.99 R169.90 R194.00
Nestlé Cerelac
Stage 1
500g
R56.75 R56.99 R53.91 R59.99 R59.90 R59.95
Nestlé
Lactogen
Stage 3
Formula
900g
R108.00 R111.99 R109.95 R114.99 R114.90 R113.00
Purity First
Foods
80ml
R8.75 R7.45 R7.57 R7.99 R8.50 R8.95
Purity
Squeeze
110ml
R9.75 R7.90 R8.00 R9.99 R7.90 R9.45
Similac Total
Comfort Stage
1 Formula
820g
R187.95 R189.99 R199.25 R189.99 R189.90 R209.00
Total R723.10 R729.30 R741.58 R742.93 R745.90 R784.30
10
A product price analysis conducted by
Insight Survey at the beginning of
October 2017 between Dis-Chem, Baby
City, Makro, Baby Boom, Babies R Us
and Clicks shows that, across a
selected basket of products, Dis-Chem
offers the cheapest option for Baby
Food products.
A contributing factor for Dis-Chem being the
cheapest retail pharmacy at the time of the
analysis, was due to three products being
the cheapest at their stores.
Baby City offers the second cheapest
basket of selected Baby Food products. The
Infacare Stage 3 Formula Baby Food
product was the cheapest at Makro.
Clicks was the most expensive retail
pharmacy store – having a total difference of
R61.20, at the time of the analysis,
compared to Dis-Chem’s total.
*Note: Highest price by product is in red, and lowest price is in green.
SAMPLE FROM REPORT:SA RETAIL OVERVIEW
11
BRAND AND QUANTITY
Bokomo
Pronutro
Toddlers
250g R23.95 N/A R22.95 N/A N/A N/A
Bumbles
Stage 1
Baby Food
Purée
80ml R12.95 R9.95 N/A N/A N/A N/A
Hey Baby!
Mini Rice
Cakes
40g N/A R29.95 N/A N/A R27.99 N/A
Hey Baby!
Teething
Biscuits
50g N/A R37.95 N/A N/A R34.99 N/A
HiPP
Organic
Combiotic
Stage 1
Formula
900g R314.95 R314.95 N/A N/A R314.99 N/A
HiPP
Organic
Creamy
Oats
160g R51.95 N/A N/A R59.95 R49.99 N/A
This pricing analysis was conducted at Retail Outlets during w/c 2 October 2017
SAMPLE FROM REPORT:PRICING ANALYSIS: BABY FOOD
TABLE OF CONTENTS
12
1. Executive Summary (3 pages):
1.1 Global Industry Snapshot
1.2 South African Industry Snapshot
1.3 Industry Drivers and Restraints
2. Global Baby Food Industry Overview (14 pages):
2.1 Global Health Indicators: Mortality, Life Expectancy and Fertility: GLOBAL POPULATION HEALTH INDICATORS: 2000, 2016, 2017, 2030 (PROJECTED);
GLOBAL POPULATION (IN BILLIONS): 1955-2030 (PROJECTED); GLOBAL POPULATION YEARLY GROWTH RATE (IN PERCENTAGE): 1951-2017 (Table and Graphs)
2.2 Global Health Indicators: Child Population Statistics: GLOBAL POPULATION BY AGE GROUP: 2017 (IN PERCENTAGE); POPULATION OF CHILDREN
UNDER 15 YEARS OF AGE (IN BILLIONS): 1955-2030 (PROJECTED) (Graphs)
2.3 Global Industry Overview: Infant and Young Child Nutrition Overview: NUTRITIONAL STATUS OF CHILDREN WORLDWIDE: 2016 (Graph)
2.4 Global Industry Overview: BABY FOOD MARKET VALUE: 2016 & 2021 (IN BILLION US$); RETAIL VALUE OF GLOBAL INFANT FORMULA MARKET: 2010 & 2020
(F) (IN BILLION US$) (Graphs)
2.5 Global Market Environment: GLOBAL BABY FOOD PURCHASE ATTRIBUTES AMONG CONSUMERS: 2015 (Graph)
2.6 Global Industry Overview: Asia-Pacific: ASIA-PACIFIC CONSUMERS REASONS FOR SWITCHING BABY FOOD BRANDS: 2015 (Graph)
2.7 Global Industry Overview: North America: US SALES OF LEADING BABY FOOD BRANDS: 2016 (IN US$ MILLION) (Graph)
2.8 Global Industry Trends
2.9 Global Industry Drivers
2.10 Global Industry Challenges
TABLE OF CONTENTS
13
3. South African Baby Food Industry (49 pages):
3.1 South African Baby Food Industry Overview (14 pages)
3.1.1 South African Health Indicators: Mortality, Life Expectancy and Fertility: SOUTH AFRICAN POPULATION HEALTH INDICATORS: 2000, 2016,
2017, 2030 (PROJECTED); SOUTH AFRICAN POPULATION (IN MILLIONS): 1960-2030 (PROJECTED); LIFE EXPECTANCY AT BIRTH (IN YEARS): 1960-2015; CRUDE
DEATH RATE: 2002-2016 (Table and Graphs)
3.1.2 South African Health Indicators: Child Population Statistics: SOUTH AFRICAN POPULATION BY AGE GROUP: 2017 (IN PERCENTAGE);
POPULATION OF SA CHILDREN UNDER 15 YEARS OF AGE (IN MILLIONS): 1955-2030 (PROJECTED) (Graphs)
3.1.3 SA Industry Overview: Infant and Young Child Nutrition Overview: NUTRITIONAL STATUS OF SOUTH AFRICAN CHILDREN: 2016 (Graph)
3.1.4 SA Industry Overview: Infant and Young Child Feeding Practices: MINIMUM ACCEPTABLE DIET BY AGE, IN MONTHS: 2016 (Graph)
3.1.5 SA Industry Overview: Baby Food Market Size: VALUE OF BABY FOOD 2011-2016, VALUE GROWTH % 2011-2016; VALUE AND VOLUME OF DRIED
BABY FOOD, MILK FORMULA, PREPARED BABY FOOD, AND OTHER BABY FOOD: 2011-2016 , FORECASTS 2017-2021 (Graphs and Tables)
3.1.6 SA Industry Overview: Baby Food Market: LEADING SOURCES OF INFORMATION USED TO PURCHASE SOUTH AFRICAN BABY FOOD: 2015 (Graph)
3.1.7 SA Market Environment
3.1.8 SA Industry Trends
3.1.9 SA Industry Drivers
3.1.10 SA Industry Market Challenges
TABLE OF CONTENTS
14
3. South African Baby Food Industry (cont.) (49 pages):
3.2 South African Baby Food Manufacturing Overview (35 pages)
3.2.1 SA Baby Food Manufacturers: Abbott: Overview: ABBOTT’S INTERNATIONAL PAEDIATRIC NUTRITION SALES: 2015 VS. 2016 (IN US$ BILLION) (Graph)
3.2.2 SA Baby Food Manufacturers: Abbott: Baby Food Brands
3.2.3 SA Baby Food Manufacturers: Aspen Pharmacare: Overview: ASPEN PHARMACARE REVENUE: FY 2016 AND 2017 (IN ZAR BILLION) (Graph)
3.2.4 SA Baby Food Manufacturers: Aspen Pharmacare: Baby Food Brands
3.2.5 SA Baby Food Manufacturers: Ausnutria Hyproca: Overview: AUSNUTRIA HYPROCA BRAND, KABRITA REPORTED SALES: 2016 AND 2017
(IN RMB MILLION) (Graph)
3.2.6 SA Baby Food Manufacturers: Ausnutria Hyproca: Baby Food Brands
3.2.7 SA Baby Food Manufacturers: Bumbles: Overview
3.2.8 SA Baby Food Manufacturers: Bumbles: Baby Food Brands
3.2.9 SA Baby Food Manufacturers: Cipla: Overview and Baby Food Brands
3.2.10 SA Baby Food Manufacturers: Danone: Overview: DANONE’S EARLY LIFE NUTRITION SALES: FY 2015 AND 2016 (IN € BILLION) (Graph)
3.2.11 SA Baby Food Manufacturers: Danone: Baby Food Brands
3.2.12 SA Baby Food Manufacturers: HiPP (Rialto Foods): Overview
3.2.13 SA Baby Food Manufacturers: HiPP (Rialto Foods): Baby Food Brands
3.2.14 SA Baby Food Manufacturers: Holle: Overview
3.2.15 SA Baby Food Manufacturers: Holle: Baby Food Brands
TABLE OF CONTENTS
15
3. South African Baby Food Industry (cont.) (49 pages):
3.2 South African Baby Food Manufacturing Overview (cont.) (35 pages)
3.2.16 SA Baby Food Manufacturers: Nestlé: Overview: NESTLÉ NET PROFIT: 2016 AND 2017 (IN CHF BILLION) (Graph)
3.2.17 SA Baby Food Manufacturers: Nestlé: Baby Food Brands
3.2.18 SA Baby Food Manufacturers: Nestlé Health Sciences: Overview
3.2.19 SA Baby Food Manufacturers: Nestlé Health Sciences: Baby Food Brands
3.2.20 SA Baby Food Manufacturers: Olli Organic: Overview and Baby Food Brands
3.2.21 SA Baby Food Manufacturers: Pioneer Foods: Overview: PIONEER FOODS GROCERIES DIVISION REVENUE: FY 2016 AND 2017 (IN ZAR
MILLION) (Graph)
3.2.22 SA Baby Food Manufacturers: Pioneer Foods: Baby Food Brands
3.2.23 SA Baby Food Manufacturers: Rhodes Food Group: Overview
3.2.24 SA Baby Food Manufacturers: Rhodes Food Group: Baby Food Brands
3.2.25 SA Baby Food Manufacturers: Tacoma Foods: Overview and Baby Food Brands
3.2.26 SA Baby Food Manufacturers: Tiger Brands: Overview: TIGER BRANDS GRAINS DIVISION TURNOVER: 2016 VS. 2017 (IN ZAR MILLION) (Graph)
3.2.27 SA Baby Food Manufacturers: Tiger Brands: Baby Food Brands
3.2.28 SA Baby Food Manufacturers: United Pharmaceuticals SAS: Overview
3.2.29 SA Baby Food Manufacturers: United Pharmaceuticals SAS: Baby Food Brands
TABLE OF CONTENTS
16
4. South African Baby Food Industry Retail Analysis (25 pages):
4.1 South African Baby Food Retail Overview (17 pages)
4.1.1 SA Retail Overview: NUMBER OF STORES PER PHARMACY AND RETAIL OUTLETS: 2017; LEADING RETAIL PRODUCT PRICE ANALYSIS: CONDUCTED
OCTOBER 2017 (Graph and Table)
4.1.2 SA Retail: Baby Boom: Overview
4.1.3 SA Retail: Baby City: Overview
4.1.4 SA Retail: Babies R Us: Overview
4.1.5 SA Retail: Clicks: Overview: PERCENTAGE CONTRIBUTION TO TOTAL SALES OF CLICKS PER HEALTH AND BEAUTY SALES CATEGORY (6 MONTHS
ENDED 28 FEBRUARY 2017 (Graph)
4.1.6 SA Retail: Clicks: Baby Food
4.1.7 SA Retail: Durbell: Overview
4.1.8 SA Retail: Dis-Chem: Overview
4.1.9 SA Retail: Dis-Chem: Baby Food
4.1.10 SA Retail: Massmart: Overview
4.1.11 SA Retail: Massmart: Baby Food
4.1.12 SA Retail: Pick n Pay: Overview: GROUP TURNOVER: 2015-2017 (IN ZAR BILLION) (Graph)
4.1.13 SA Retail: Other SA Retailers
TABLE OF CONTENTS
17
4. South African Baby Food Industry Retail Analysis (25 pages):
4.2 South African Baby Food Pricing Analysis (8 pages) (conducted w/c 2 October 2017)
4.2.1 SA Baby Food Pricing Analysis: Bokomo Pronutro Toddlers; Bumbles Stage 1 Baby Food Purée; Hey Baby! Mini Rice Cakes;
Hey Baby! Teething Biscuits; HiPP Organic Combiotic Stage 1 Formula; HiPP Organic Creamy Oats; HiPP Organic Stage 1
Baby Food; Holle Stage 2 Formula; Neomino Infant Formula; Infacare Stage 3 Formula; Infacare Juice; Infasoy Stage 1
Formula; Isomil Stage 1 Formula; Kabrita Goat Milk Stage 1 Formula; Nestlé Cerelac Stage 1; Nestlé Jogolino; Nestlé
Lactogen Stage 3 Formula; Nestlé Nespray; Nestlé Nestum Stage 1; Nestlé Nido 1+ Growing Up Milk; Nestlé Peptamen
Junior; Nestlé Pre Nan Infant Formula; Novalac AC Infant Formula; Novalac AR1 Infant Formula; Novalac Hypo Allergenic;
Novalac IT2 Follow-on Formula; Novalac Premium Infant Formula; Nutricia Neocate LCP Infant Formula; Nutricia Nutilis
Powder; Nutricia Pepticate Infant Formula; Nutrikids A+ 1+ Growing-up Milk; Olli Munch Bars; Olli Rice Bites; PediaSure
Complete; Purity First Foods; Purity Seconds Foods; Purity Good Nights Pear Concentrate; Purity Cream of Maize Porridge;
Purity Junior Flavoured Milk; Purity Junior Instant Oats; Purity Junior Noodles; Purity Junior Biscotti; Purity Junior Rusks; Purity
Junior Soft Muesli; Purity Organic Rooibos Tea; Purity Juice Concentrate; Purity Squeeze; Purity Teething Biscuits; Purity
Wholewheat Cereal 3; Similac Total Comfort Stage 1 Formula; Squish Fruit Purée; Wyeth S-26 AR Gold; Wyeth S-26 Comfort
Gold; Wyeth S-26 Stage 1 Formula.
- Comparative Pricing at Retail Outlets: Dis-Chem, Clicks, Makro, Baby Boom, Baby City and Babies R Us.
ORDER FORM
ORDERING INSTRUCTIONS
COMPANY DETAILS
Company Name:
Physical Address:
Town/City: Postal Code:
Country:
Purchaser Name:
(name to appear on invoice)
Purchaser email address:
Telephone number: VAT number:
CONFIRMATION: I/we wish to order this publication (please tick)
Title of Publication Total Ex Vat Tick Box
South African Baby Food Industry Landscape Report 2017: Full Report R25,000
South African Baby Food Industry Landscape Report 2017: One Section R9,000
ACKNOWLEDGEMENT
I am authorised to order this publication on behalf of the company and agree to the payment
terms.
________________________________
Client (Print Name)
______________________
Signature
______________________________
Capacity
______________
Date
(1.) Complete the order form and email back to info@insightsurvey.co.za (2.) An invoice will be
generated and e-mailed (3.) The report will be emailed upon receipt of payment or when proof of payment
has been provided (4.) All prices exclude 14 % VAT.
18
CONTACT DETAILS
Johannesburg Cape Town
Telephone: +27 (0) 10 140-5756 +27 (0) 21 045-0202
Physical Address: 1 Wedgewood Link Unit 5
Bryanston Building 12
Johannesburg The Estuaries
2191 Century City
Cape Town
Contact: info@insightsurvey.co.za
Website: www.insightsurvey.co.za
top related