s. francey
Post on 12-Apr-2017
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Sophie Francey Digital PR & Social Media
Specialist
It’s Me!!
Texas State University – May 2013 Graduate Bachelor of Arts-- Mass
Communications focus in Public Relations
Organizations Student Event Planning
Association (SEPA) PRSSA Delta Gamma
Education
Social Engagement Specialist• Moroch Partners• Austin, San Antonio, Waco• Feb 2015-Present
Social Media Freelancer • Various Clients• San Antonio• Aug 2014- Feb 2015
Marketing Coordinator• Entercom Radio• Austin • June 2013-Aug 2014
Social Media Assistant• Social Media Delivered• Austin• May 2013- Aug 2013
Experience
Experience– Social Media Delivered
At Social Media Delivered my work experience included: Building content calendars Monitoring Basic SEO training Creating and scheduling
content on various channels for various clients
Channels: Pinterest, Facebook, Vine, Twitter, Hootsuite, Google + and more.
While working at Social Media Delivered I learned the best way to optimize your
engagement is to create content in four different ways:
Entertain Inform
Interact Convert
Various Clients: Hotels, restaurants, churches, B2Bs, B2Cs, and more.
80%
20%
Experience– Entercom Radio
At Entercom my work experience included: Advertising copy for radio
talent Social media management Event coordination Website content creation–
copy Internal communications
with radio talent, marketing and sales team
Administrative duties Clients: Mix 94.7, Majic 95.5, 96.3 RnB, and TALK 1370
Experience– Freelancing
While freelancing my work experience included: Social media evaluation for
a top social media platform Social media community
management for wedding venue
Working with little direction or supervision
Clients: Signed a non-disclosure agreement about client and local wedding venue
Experience– Moroch PartnersWhile working at Moroch Partners my work experience included: Social media content creation
Photos and videos Copy Content calendars Contests Paid Social Media Campaigns National Campaign Support
Community management Client management
Won Spontaneous Award for selling-in social media initiative to clients in 2015
Analytics and Optimization tools Hootsuite Certified
Public relations support Local and National campaigns
Texas Burger SXSWHero All Day Breakfast And more
Clients: McDonald’s Co-ops of Austin, San Antonio, and Heart of Texas
InteractEntertain
ConvertInform
SAMPLES
SAMPLESManaged Page Samples
Facebook-Mix 94.7Majic 95.596.3 RnB200+ McDonald’s Pages
Twitter-Mix 94.7Majic 95.596.3 RnBMcD_AustinMcDGreaterSAMcD_HeartofTexas
Pinterest-Gardens of Cranesbury View
SAMPLESOur 2015 #SXSWHero campaign was a nominee for a PR News Digital Award in the category of crisis communications. During this campaign using our social media channels we spread the word about our local fundraiser for the local Austin music foundation-- SIMS. Within 3 days we raised $21,000+ for this foundation.
Social Media Sites
I have worked with many social media sites for various clients. Facebook, Twitter, Google+, YouTube, WordPress, Pinterest, Periscope, Flickr, Instagram, Vine, and more. Including third party platform tools such as Hootsuite, Social Studio, SharePoint, Polygraph, Twitter Ads, Sysomos, Basecamp, and Dropbox.
Social Media Metrics
Using insights to measure the success of a social media campaign. • Impressions• Engagements• Engagement rate• Follower growth• Community management
On my LinkedIn
profile my most endorsed skill from my professional network is
social media.
Recommendation Letters
Thank you!!! Thank you so much for taking the time
to review my experience!
Check me out and let’s connect! My social media sites:
Facebook LinkedIn YouTube Twitter
Pinterest Google+ Instagram
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