russell’s institute of spoken english private ltd.- company profile
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Russell’s Institute of Spoken
English Private Ltd.
July 2011
2
�Executive Summary
�Factsheet
�Offices & Centres
�Business Model
�Key People
�SWOT Analysis
�Financial Profile
�Competitive Landscape
�Competitive Benchmarking
�Industry Analysis
�Recent News
�Appendix
Contents
Russell’s Institute of Spoken
English Private Ltd.
3
Executive Summary
Company
Description
• Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Courses A,
B, C D, E, F etc
• Current strength includes around X centers across Y states in India
• Offers an opportunity of letting students design their own course which allows students to learn at their
leisure
Business Model• The business model of the company has been included in the profile depicting its dual operational mode –
Mode 1 and Mode 2
SWOT Analysis
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
• Russell’s can reap significant benefits owing to opportunity 1 while threat 1 may result in higher
expenditure on developing infrastructure
Financial Profile• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
financial figures for the last Z years along with an analysis of its key ratios that evaluates its financial health
Industry Analysis
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, I and J
• Formal education system includes segments such as K and L, whereas the informal education system
includes M, N and O
• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
CAGR to reach INR Z bn by 20--
• The market is divided into segments like A,B,C,D,E etc
Competitive
Landscape
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
• Competition in the vocational training industry is increasing steadily with many private chains opening their
institutions in different regions of the country
SAMPLE
4
SAMPLE
FactsheetBasic Information
• Russell’s Institute of Spoken English Private Ltd. ( Russell’s)
provides vocational training services in India
• The company has been at the forefront ever since its inception
because of Advantage 1 and Advantage 2
• It operates over 30 centers and is headquartered in Hyderabad,
Andhra Pradesh
• The company is ISO 9001:2000 certified
• Russell’s caters to the new demand of customized courses by
following a ‘ABC ‘ system
• Over X mn students have been benefited
• The company offers services such as:
� Course 1
� Course 2
� Course 3
� Course 4
� Course 5
• These courses are also opted by students from Region 1, Region
2 and Region 3 on a regular basis
Brief Description
19--:
19--:
Source:
Brief History
•--Year of Incorporation
Industry •--
Corporate Address •--
Tel No. •--
Website •--
Year Founded •--
Ownership •--
Revenue •--
Fiscal Year End •--
Auditor •--
Competitors •--
5
Offices & Centres – India
HQ Office
Russell’s Centers
Source:Note: The mappings exhibit major cities with multiple centres
This may not include all centres of the company
- -State 6
- -State 7
Branches
Region /State Centres
State 1 - -
State 2 - -
State 3 - -
State 4 - -
State 5 - -
State 8 - -
SAMPLE
6
Business Model
Russell’s Institute of Spoken
English Private Ltd.
Russell’s Mode 2 Pre-Requisites
•Requirement 1
•Requirement 2
•Requirement 3
•Requirement 4
•Requirement 5
•Requirement 6
•Requirement 7
Source:
Mode 1 Mode 2
• Support 1
• Support 2
• Support 3
• Support 4
Russell’s Mode 2 Support
7
Key People
Mr. X
Chairman
Age : --
Since --
Current Position: • Chairman
Professional History: • --
Qualification: • --
Chairman
Source:
Managing Director
Mrs. Y
Managing Director
Age : --
Since --
Current Position: • Managing Director
Professional History: • --
Qualification: • --
Executive Director
Mr. Z
Executive Director
Age : --
Since --
Current Position: • Executive Director
Biography: • --
Qualification: • --
• --
• --
SAMPLE
8
SAMPLE
SWOT Analysis
• Strength 1:
• Strength 2 :
• Weakness 1:
• Weakness 2:
• Weakness 3:
• Opportunity 1:
• Opportunity 2 :
• Threat 1:
• Threat 2:
• Threat 3:
Strengths Weakness
Opportunities Threats
9
SAMPLE
Ratio AnalysisKey Ratios
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20--
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y-o-y change
(20--)
---Capital Employed Turnover
---Working Capital Turnover
---Current Asset Turnover
---Asset Turnover
---Fixed Asset Turnover
Efficiency Ratios
---Debt to Capital Ratio
---Debt to Equity Ratio
Leverage Ratios
---Cash Ratio
---Current Ratio
Liquidity Ratios
---Operating costs (% of Sales)
Cost Ratios
---Return on Fixed Assets
---Return on Assets
---Return on Working Capital
---Return on Capital Employed
---Return on Equity
---Profit Before Tax Margin
---Net Margin
Particulars 20-- 20-- 20--
Profitability Ratios
Operating Margin - - -
Source: Note: y-o-y change in Profitability and Cost Ratios is represented in basis points
Key Ratio Analysis
Improved Decline
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
• Analysis Point 7
10
Competitive Landscape (3/3)
Source:
Competitive Scenario
Major Market Segments (courses/subjects)
Geographic Presence (India)
Financial Information (INR mn – FY 2010)
Number of Centres
L
M
L
H
-
-
-
BSL Training
M
H
NA
Course E
Course F
Course D
Course C
Course B
H
M
M
L
-
-
-
Veta
M
-
-
Course A
Spoken English :
MHNALZone D
MMHMZone C
LLNANAZone B
HMNAHZone A
----Net Profit/(loss)
----Total Revenue
-----Study Centres
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SAMPLE
11
SAMPLE
Industry AnalysisVocational Training Industry – Overview Size & Growth
Source:
Market Segmentation
• Vocational training market is currently estimated to be
worth INR X bn and is poised to grow at u per cent
CAGR to reach INR Y bn by 20--
• Some major segments in vocational training in India
include Segment A, Segment B, Segment C, Segment D
and Segment E
• Based on the trends of employability in the industry,
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments
• It is a developing market with strong opportunity for
new players
• Private players operate free of any regulations i.e. no
governing/ regulatory bodies
• Factors driving growth for the market include -
� Factor 1
� Factor 2
� Factor3
� Factor 4
• Visible trends in the market are -
� Trend 1
� Trend 2
� Trend 3
� Trend 4
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12
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