russ mc guire’s presentation at ecomm 2009
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Cutting the Cord on Big Bell DogmaeComm3 March 2009
Russ McGuireVice President, Strategy
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Big Bell Dogma
• Protect theStatus Quo
• Enforce Rigid Constraints
• Centralize Control
Photo by Yosep Sugiarto at stock.xchange
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Big Bell Dogma “I would say, ‘Please give us good data communications,’
and they would reply, ‘The United States is a copper mine –we have phone lines everywhere so use the telephonenetwork.’ I would counter, ‘But you don’t understand, it
takes twenty-five seconds to set up a call, you charge mefor a minimum three minutes, and all I want is to send
a millisecond of data.’ Their reply was, ‘Go away, children,the revenue stream from data communications is dwarfed
by that of our voice traffic.’ So the children went awayand created the Internet!”
Len Kleinrock in Nerds 2.0.1
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Mobility • Breaks the Network Monopoly
• Opens the Networkto Innovation
• Frays the Network Edge
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Breaking theNetwork Monopoly 2008 U.S. Wireline Local Voice
Verizon AT&T
Qwest Other ILEC
Cable Others
2008 U.S. Mobile Market
Verizon AT&T Sprint
T-Mobile Alltel US Cellular
Leap Metro PCS Other
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Opening the Networkto Innovation
© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
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Fraying theNetwork Edge
Photo by Craig Jewell at stock.xchange
Let’s InnovateBig Bell DogmaInto Oblivion!
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Russ McGuireRuss.S.McGuire@Sprint.comhttp://McGuiresLaw.com
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