rush 2.0: making effective use of social media

RUSH 2.0:Making Use of Social Media

Presentation by

Overview• What is Social Media?• What makes Social Media effective?• Branding your chapter• Rush 2.0 Example• Open Discussion

What is Social Media?• A concept of turning communication into

an interactive dialogue primarily using web-based and mobile technologies.

• Facebook and YouTube are simply tools to elicit social interaction.

What makes Social Media Effective?

1. Interaction2. Repetition3. Individualization

Branding your chapter• Single chapter logo• Single email address• Single chapter Twitter account

ukalphaphiomega@gmail.com

@ukalphaphiomega

Chapter Business Card• “Alpha Phi Omega”• “Co-ed Service

Fraternity”• Chapter Name• Chapter Email• Chapter Twitter• Chapter Website

this is a free design on

250 cards for $10 shipped

RUSH 2.0An Example

Sun Mon Tues Wed Thur Fri Sat

Planning

Advertising

Executing

Rush 2.0

Sun Mon Tues Wed Thur Fri Sat

Planning

Advertising

Executing

Rush 2.0

Planning• Have all rush events thoroughly planned at

least 2 weeks prior to rush• This includes:

– Date, location, and time for all events– Brother responsible (not only the PTs)

• Print rush schedule

Sun Mon Tues Wed Thur Fri Sat

Planning

Advertising

Executing

Rush 2.0

RUSH SCHEDULESExamples

Objectives• Informative

– What organization?– What does it do?

• Next Steps– Event Schedule– Requirements

• Further Info– Contact Name & Email– Chapter Website

Easy to find & read personal contact information:

•Name•Email

Instructions on how to pledge

Easy to read events with:•Date•Time•Location•Highlighting the

mandatory events

Quick Link to website•If using QR code,

identify where it goes

“Alpha Phi OmegaNational Co-ed Service Fraternity”

Personal contact information

•Male and Female•Email

Instructions•Missing!

Events•Free food•Rides Available

Link•Missing!

“APO”•Chapter not

required

Personal contact information

•No Name•Email

Instructions•Missing!

Events•Free food•Rides Available•Several missing

locations & times

Link•Missing!

“APO”•Good

WARNINGI would recommend NOT having

the ritual location and time public information. Deliver this information with bids.

SOCIAL MEDIAEducateSubscribe

ObjectivesStep 1: Educate

• Purpose:– To convince visitors to subscribe in Step 2

• Method:– Describe specifically what is APO? (1 or 2 lines)– On secondary page, offer history of APO– Photos or link to photo album– Past projects or something that your chapter is known for– Also list rush event schedule for quick access

ukalphaphiomega@gmail.com

@ukalphaphiomegaRushSchedule

Here

John Doe & Jane Doe

follow for

event reminders

Summary• “Alpha Phi Omega”• Twitter username• Link to website for more info about APO• Events, locations, time, (cost)

Sun Mon Tues Wed Thur Fri Sat

Planning

Advertising

Executing

Rush 2.0

SOCIAL MEDIAEducateSubscribe

ObjectivesStep 2: Subscribe

• Purpose:– To acquire a method for direct contact

• Method:– Offer multiple routes to subscribe to rush event schedule:

• Twitter• Facebook Event• E-mail Mailing List• Public Google Calendar• etc.

• Use your chapter’s twitter account.– DO NOT CREATE A NEW ACCOUNT JUST FOR RUSH

• This will create an easy transition for use throughout the year

– DO NOT HAVE THE YEAR IN YOUR ACCOUNT NAME• You should be using the same account every year

• Dedicate someone (not PTs) to manage the twitter account– Effective social media implementations are a full time job

• Tweet night before (not too late though)– “Lazer Tag was a blast! See you all tomorrow for the

info session in the Classroom Building room 324 at 6pm! Free pizza!”

• Tweet an hour before– “Info session only an hour away! Come learn about

APO and enjoy free pizza with current brothers! Classroom Building room 324 at 6pm!”

• Be interactive– The most common failure of social media is not

recognizing that it’s a two-way street– Watch new subscribers and welcome them to APO

rush– Watch for DMs and respond within 2 hours, 12 at

most.

• Post a single Facebook event with the entire rush schedule

• Use the official APO logo (add your chapter’s name if you’d like) as the event picture

• To begin, upload a photo of your chapter to the event’s wall

• As rush progresses, add photos of rush events to entice others to attend future events

• Send a mass message the morning of each event with that day’s event, description, location, time, (cost, attire, carpool location)– Send it to those marked as “attending” as well

as those marked “maybe”• Watch event wall and answer questions

promptly• Have a single spokesperson for the event

to reduce confusion

• Link back to your chapter’s website as well as Twitter and your other social media services

• Keep contact name and email visible

• At every tabling event and rush event have a sign up sheet for names and email addresses

• Send email out the morning of each event• Include in the footer of the email a link to

the Facebook event, Twitter, and chapter website.

• Send email from chapter email address

• For those university’s using Google Apps for Education, and even those not, consider making a public Google Calendar

• Will allow students using a Google Calendar to quickly have all events added to their calendar

e-bids• If personal delivery of

invitations is not possible consider delivering e-bids

• Include information about induction with the bids, not publically

More info• http://apoonline.org• tony@apoonline.org• Thank you for viewing this presentation!