rsg webinar - enterprise app stores
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8/9/2019 RSG Webinar - Enterprise App Stores
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Kashyap Kompella
@realstorygroup
Hashtag #RSGWebinar
Enterprise App Stores:
An idea whose time has come?
RSG WebinarJan 23, 2014
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Copyright © 2014 Real Story Group www.realstorygroup.com
A brief intro to Real Story Group
•
We are a technology research & advisory firm• We’re passionately vendor-neutral and we work solely on behalf of
technology users & buyers
• We’re cost effective--we save our clients time, effort, and money and
we reduce risk
• 12 years in business, 3,000 customers in 60+ countries
•
Web CMS
•
Digital Marketing Technology
• Collaboration & Social Software
• Brand & Digital Asset Mgmt
• Broadcast & Media Asset Mgmt
•
Document Mgmt (ECM)
•
Enterprise Mobile Technology
• Portals & Content Integration
• SharePoint
• Cloud File Sharing & Collaboration
We cover 10 different technology sectors:
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Copyright © 2014 Real Story Group www.realstorygroup.com
Which vendors do we cover?
(realstorygroup.com/vendormap)
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise App Stores?
An Enterprise App Store is Like Teenage Sex
• Everyone Talks About it
• Nobody Really Knows How to Do it
• Everyone Thinks Everyone Else is Doing it
• So Everyone Claims They are Doing it
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Copyright © 2014 Real Story Group www.realstorygroup.com
•
Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
•
Enterprise Mobile Technology Reality Check
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
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Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
Apps are everywhere…
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Source: Ben Evans
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Copyright © 2014 Real Story Group www.realstorygroup.com
This is just the beginning…
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Source: Ben Evans
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Copyright © 2014 Real Story Group www.realstorygroup.com
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Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise Mobility
WhatExactly Are
You Tryingto Do ?
Let’s look at a few categories…
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise Mobility - Simpler B2C Apps
• Constitute the vast majority of apps out there
• Key Requirements
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Multiple OS and Device Support
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Analytics including usage and in-app behavior
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Social media integration
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Support for rich-media (images, audio, video)
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Scalability & Cloud-friendliness
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App store distribution
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Many others: QR Codes (Marketing); Graphics
libraries / GPU (Games)
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise Mobility - B2E Apps
• “Digital workplace to go”
• Key Requirements:
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Integration and out of box connectors
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“Mobile Middleware” features
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Security capabilities
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App Management features
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Copyright © 2014 Real Story Group www.realstorygroup.com
•
Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
App Stores
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Image Source: Appear
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Copyright © 2014 Real Story Group www.realstorygroup.com
Private App CatalogiTunes or Google Play
Private vs. Public app store
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Consumer Apps
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Apps and updates are
optional
•
Personal iTunes / Googleaccount based
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•
Enterprise or “in-house”
•
Apps and updates are
required
•
Corporate Directory Authenticated
vs.
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Copyright © 2014 Real Story Group www.realstorygroup.com
The case for Enterprise App Stores
• Distribute apps and
applications to mobile
devices, laptops, desktops
• Push notifications
• Life cycle management
•
Trial software for employees
• Approved third party appsfor employees to download
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Distribution andManagement
Analytics
Enhanced Experience
• Rate & review software,
popular/recommended apps
• Enable ROI
•
Understand what apps are
being used and by whom
• Provide better analytics
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Copyright © 2014 Real Story Group www.realstorygroup.com
•
Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise App Store Success Mantras
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Ease of use / app discovery mechanisms
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Try and Buy
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Device and platform compatibility
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Recommendations Engine
•
‘Social Network’ inputs
Must have consumer app store like features
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise App Store Success Mantras
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Apps based on employee role and authorization
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Purchase via enterprise evaluation and procurement process
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Enterprise specific pricing and bundling
•
Support
•
Certified Apps
Must have enterprise friendly attributes
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise App Store Framework
• IT Consumerization
• BYOD
• Personal Apps
Why can’t you make
business apps like this?USERS
• Mobile Enable
employees
•
Don’t compromise
Security
How do you manage
apps in the enterprise?CIO
•
SDKs are not
enterprise friendly
• Mobile development
is different
How to get started?
What’s the best
approach?
DEV
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Copyright © 2014 Real Story Group www.realstorygroup.com
•
Planet of Apps
•
Enterprise Mobility
•
Enterprise App Stores
•
Best Practices
•
Enterprise Mobile Technology Reality Check
Agenda
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Copyright © 2014 Real Story Group www.realstorygroup.com
Dynamic but Immature Market Place – H1, 2014
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Copyright © 2014 Real Story Group www.realstorygroup.com
Let’s stay in touch
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Visit us at:http://www.realstorygroup.com/
• Download a free excerpt of our research:
http://realstorygroup.com/Sample//
• Download the vendor subway map:
http://www.realstorygroup.com/Research/Vendors/
Contact us for more information:
info@realstorygroup.com
Twitter: @realstorygroup
+ 1 800 325 6190 (USA)+ 44 (0) 20 3318 1911 (UK)
+ 1 617 340 6464 (International)
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