rsa replacement campaign for int. sales
Post on 06-Jan-2016
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RSA Replacement Campaign for Int. Sales
For Int. Sales Distributors/VARs
Yossi Geller
• ObjectivesRecently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence.
- Inform RSA customers in specific regions about the acquisition and raise the issue of support and f
– Get eToken out to more prospects…
– Be more aggressive in pushing eToken to local VARs/prospects in respective Int Sales regions
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• Campaign Scope
– Qualified for campaign:All eToken distributors/Channel in all Int. Sales regions
– Duration: Nov.1 – March 31, 2007
– Support for partners - up to $2000 for activities*
* Support will be based on activity. Partners who use all suggested tools will receive support in the form of Co-op
money. All promotion tools (banners, insert, etc) must be translated into local language.
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Campaign Incentives (RSM)
• Individual: For every first conversion order tokens you're entitled to:
• Tokens ordered in Q4 2006 Awards
Quantity Incentive in $– 10-49 $150– 50-99 $250– 100-249 $400– 250-999 $600– 1000+ $1,000
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• Campaign Tools
OTP Insert/Mailer
- Four fold insert/mailer can be provided as final printed document or artwork for localization.
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Outside Cover Inside Cover
• Campaign Tools
On-line Banners
- We can provide dynamic and or static banners that link to a landing page.
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Banner on web Goes to landing page
Static Banner Dynamic Banner
• Campaign Tools
OTP Demo KiteT
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The demo demonstrates in a real-life environment how eToken can easily be deployed and used for strong user authentication
• Campaign Incentive
OTP Demo KiteT
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Purchase 100-200
Units
200-500
Units
500-1000
Units
1000 and above
Pay/unit ? ? ? ?
• Campaign Tools
Support material
– eToken OTP Brochure– OTP Success Story (Alpla) – OTP PPT Presentation– OTP Advertising– Competitive analysis– Other
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• For Further Information
If you need additional explanation, assistance, or simply want to discuss the items noted in this presentation, simply contact me directly
yosig@Aladdin.com
or via your RSM.
Good luck and good selling!
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