royal university of phnom penh institute of foreign languages english department

Royal University of Phnom PenhRoyal University of Phnom PenhInstitute of Foreign LanguagesInstitute of Foreign LanguagesEnglish DepartmentEnglish Department

Communication Skills 402Presentation

Topic: Market Research

Lecturer: Hor Soknak

Group IV: Ing Ramy, Ly Tolarith, Meas Saim, Keo Ratanatepy, Phorn Sireivichet and Sou Sotheany

◦Work out what information you need before you start

◦Determine where the information is

◦Decide how you will process the information

◦Implement your market research plan

Secondary information sources for market research

IV. How to conduct a market IV. How to conduct a market researchresearch

4.1 Defining the problem and purpose◦Expected problems◦Accidental problems◦New created ideas

4.2 Analysis of the situation: informal survey from information available about problem area.

◦Understand self company’s strength and weakness

◦Know the competitors◦Gather useful economic information in a

period of time

4.3 Obtaining data that is specific to the problem

◦ Clear purpose and objectives◦ Appropriate research method(s)◦ Well organized questions◦ Value of Information

4.4 Analysis and interpreting the data

QualitativeQuantitative approach

4.5 Fostering ideas and problem solving

Check the data and your plan Find solution for the problems that

are the problems for your market

4.6 Developing marketing planMake a plan for your marketHow effective your market planChecking