rotary public image · district 5080 spring training. implications to your club district 5080...
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Rotary Public Image
District 5080 Spring Training
PDG Clint Schroeder
Spring 2020
District 5080 Spring Training
OUTCOMES OF SESSION
• Discover that brand is part of everything we do in Rotary
• Clarify how brand has a direct impact on the success of your Rotary club
• Determine actions YOU can take to strengthen your club
Brand is a guide or lens for the way you think, the way you act, and the way
you communicate, brought to lifeat every point of interaction with your
audiences,both internal and external.
Hayley Berlent, siegel + gale
District 5080 Spring Training
BUILDING BLOCKS OF OUR ROTARY BRAND
VisionValuesVoice
District 5080 Spring Training
OUR VISION
Together, we see a world where people unite and take action
to create lasting change –across the globe,
in our communities, and in ourselves.
District 5080 Spring Training
Friendship
Diversity
Leadership
Service
Integrity
VOICE Visual IdentityMessaging
District 5080 Spring Training
Our Rotary Brand is everything we do.
what we say
what we do
how we communicate
what we experience
what others experience
District 5080 Spring Training
10
Rotary Brand Experience
How can you positively impact
your club’s Rotary Brand Experience?
District 5080 Spring Training
ESSENTIAL ELEMENTS
District 5080 Spring Training
Describe-• Concept• Idea• Project• Event• Challenge
How to include Rotary Brand focus
How to include Membership focus
How toinclude Foundation focus
People of Action Planning Tool
District 5080 Spring Training
IMPLICATIONS TO YOUR CLUB
District 5080 Spring Training
People of Action Planning Tool
Rotary Brand Center at My Rotary
Zone Website
Resource Table
Your District Public Image Team
RESOURCES AND TOOLS TO HELP YOU!
District 5080 Spring Training
18
THANK YOU for being
Brand Champions &
People of Action!
District 5080 Spring Training
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