rotary district 9465 membership & social media presentation - may 2014
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MEMBERSHIP &
SOCIAL MEDIARetaining and building the network
As presented at Southwest Assembly, Collie, on 18 May 2014
About me I’m Kero President of E-WA Rotary Membership Director & Social Media
Adviser for District 9465 I’m a community developer I believe in the future of the Rotary
experience
The 300lb Gorilla: Retention
Retention is absolute top membership priority Rotary has lost & gained a million members in
10 years June 30th is the high risk date Who is at risk in your club? DG Erwin has declared May & June 2014 as
Rotary Retention Months Our biggest challenge now is retaining the
ones we’ll lose on June 30th THIS year. (i.e. less than 2 months from now)
Think Community We need to build club communities, not just recruit members: Consider who your key stakeholders are How can you develop the relationship? Use your social media and bulletin to
communicate with your community Make the bulk of your communications
relevant to them
Let’s Stop the Cringe…We’ve developed an unfortunate sensitivity relative to age. Young recruits are great, but… Don’t disregard older recruits There are lots of excellent potential
Rotarians out there in their 60s, 70s and older
Recruit them!
Give New Members a Chance Opportunities to serve and open up new
projects and audiences for your club Encourage new members to nominate a
project they’re passionate about for club support (and funding)
Give your new member the lead on their project and support them
Invest in Your Members Passions
Invest your $$$$$ in projects where people interact with Rotarians and see the Rotary brand
Avoid becoming a “wholesaler” of funds to other charities.
Membership Tools Associate memberships Family connections & access Friends of Rotary Satellite clubs Alternate Rotary experiences Club visioning Membership surveys
Associate Membership Associate members – try before you buy Offer your community the opportunity to
try life with your club, free For general use, restrict the associate
option to 12 months – there has to be a decision point
Two for the Price of One Two for the price of one: how do you
cater for partners? Consider offering a free partner/family
associate membership to extend your club community
The aim is to encourage partners and family to participate
Having a defined associate option for partners improves participation
Friends of Rotary Friends of Rotary – your community Keep them informed of what you’re doing Engage with your stakeholders Who are your most important
stakeholders?
Communication Building and making better use of the
D9465 media network (Facebook, Twitter, bulletins)
Hold events for your club friends and community
Using enhanced club bulletins to connect with extended club communities and stakeholders
Collaborative Membership Page
Starting a new collaborative Facebook page
Idea is to share membership successes, ideas and challenges
All interested membership directors to get content creator rights on the new page
Extension Underway in D9465 E-WA Rotary (eclub) is in operation New under-40s club is a possibility Cockburn Central is favoured as a
geographical club location Keeping networks together – creating
new Rotary clubs from existing Rotaractor networks is a possibility
Satellite club option is available
Extension in D9465 Extension is a lost art in our district 16 years since our last traditional club
extension Lots of potential locations for new clubs Cockburn Central is currently favoured as
a geographical location for a new club We need sponsor clubs to make things
happen
Satellite Clubs The satellite club option is available Create or retain small geographic or
common interest groups Build on the club within a club option
E-WA Rotary E-WA Rotary is in operation Our first e-club in WA It’s a REAL club – same financial
obligations & requirement for service/interaction hours
Online interaction with optional monthly get-together
Utilising a satellite club structure with Southern Districts Rotary until charter
A Final Observation: Members as Customers
If we treat members as customers, we improve our chance of retention. Basic principles: Your members should be your customers.
Are they? Members don’t belong to clubs – clubs
belong to members Providing our customers with
opportunities: finding a best fit for members in Rotary
Membership & Community Questions?
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