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Brand New Rotary ( Techniques for Brand Promotion of Rotary )

Presentation at RI District 3262 Rotary public Image seminar at Bhubaneswar on 11th Oct’15

By Rtn. R. Murali KrishnaRotary Brand Promotion ChairmanRotary International District 3262

What is the difference between a

NAME and a BRAND

• A particular product, manufactured by a particular company, under a particular name

• A Product , Service , or Concept that is publicly distinguished from others in the prevailing market

• A company's brands and the public's awareness of them is often used as a factor to evaluate the company

Brand Is…..

What is Branding ..

Corporate Identity

Corporate Design

What is Branding..

Corporate Identity

Corporate identity comes into being when there is a common ownership

of an organizational philosophy that is manifest in a distinct corporate culture.

wikipedia

What is Branding ..Corporate design

A corporate design is the official graphical design of the logo and name

of a company or institution used on letterheads, envelopes, forms, folders,

brochures, etc.

wikipedia

Perception

What people believe is true whether you like it or not

How a Brand is Built ..

How an organization THINKS, ACTS & COMMUNICATES

EXPERIENCE received.

PROMISE delivered.

How a Brand is Built ..

10

Its All About Reputation..

.. Building Credibility..…Enhancing Public Image

• Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently.

• Our research has taught us better ways to frame our strengths and bring our core values to life.

• By providing a clear, consistent image of Rotary — what we stand for and how we differ from other charitable organizations — we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us.

Why Rotary’s distinct brand identity?

BrandStrength

Membership

GivingProjects

Impact

The Action ..RI Website – Brand Centre

Our Visual Identity

Our Masterbrand Signature

In June 2013, the RI Board adopted it

Who Is Brand Ambassador of Rotary ?

Who Is Brand Ambassador of Rotary ?

YOU

Be a RotaryChampion

YOU ARE ROTARY• Engage new and old members and share

Rotary Stories with visitors to meetings.• BE welcoming• BE friendly• BE conversational• BE a good listener• BE sincere• BE Rotary’s Brand Ambassador !

Wondering Where To Start?• DRESS THE PART

• Wear the Rotary Pins at all times not just to Club meetings.

• Wear Rotary branded clothing at events.• Wear the face of a Proud Rotarian in public

• ACT THE PART• Follow the 4 way test.• Invite friends and colleagues to Rotary Club

meetings and events.• Talk the Talk, Walk the Talk – I am a Rotarian!

Ways To Promote RotaryMake a club brouchure ,Promote - via media [Social & Print] , Project Signs, Banners- club activities which address important community issues showcase what Rotary does!

Develop a club Facebook page & encourage community organizations & individuals to link to it.

Solicit third party endorsements of Rotary projects.Ask beneficiaries of Rotary service to speak or endorse publicly on behalf of the club.

Ways To Promote RotaryArrange for Rotary Publications like ‘Rotary News’in local libraries, Banks, Schools,Universities,Govt Offices .

Produce a video or take pictures of club activity. Download onto YouTube, your club Facebook page, Keep the local press informed - make them part of Rotary!

Promote & Encourage Rotary’s work with young people. Mentor and help form an Interact or Rotaract Club.

Seek opportunities for Rotarians to speak at community events & Schools. { Parents are exposed to ‘What’s Rotary’!]

Ways To Promote Rotary ?Update old Display materials at your club’s meeting place. {Rotary meets signs} Join forces with another service organization and create a “welcome to” sign for your community with emblems on the sign. “Rotary-Youth club” and Share the cost.If you can brand your business why cant you brand your Rotary Club or is it embarrassing and private? We do so much more than Social and Business networks!Show Your Rotary Colours!

WE’RE AWESOME!

LETS JOIN HANDS TO BE A GIFT TO THE WORLD

Email your Questions if any to Rmurali.hello@gmail.com

Thank You