rotaract & millennial engagement · engaging millennials the power of ‘and’ – addressing...

ROTARACT & MILLENNIAL ENGAGEMENTRebecca Fry - Chair, Rotaract Australia MDIO / Rotarian, Silicon Valley eClub

Engaging Millennials

WHO AM I?

Engaging Millennials

AGENDA

1. What is Rotaract?

2. Who is a Millennial?

3. The Data

1. Millennials Needs & Wants

2. Barriers to Entry & Engagement

4. Solutions to Engaging Millennials in Rotary

5. Feedback and Questions

Engaging Millennials

WHAT IS ROTARACT?

Engaging Millennials

PILLARS OF ROTARACT

Professional Development

International Service

SocialNetworking

Local Community Service

Engaging Millennials

WHO ARE ROTARACTORS?

Engaging Millennials

WHO ARE MILLENNIALS

Only 5% of Rotarians are under 40!

Engaging Millennials

MILLENNIAL NEEDS AND WANTS

Reasons Millennials Engage with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Local Community Volunteering 38

Social 12

Professional Development 9

International Projects 9

Opportunity to Travel 3

53%

17%

13%

13%

4%

Local Community Volunteering Social Professional Development International Projects Opportunity to Travel

Engaging Millennials

MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT

Barriers to Millennials Engaging with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Money 35

Time 26

Lack of Social Connection 10

Scheduling 3

Location 0

47%

35%

14%

4% 0%

Money Time Lack of Social Connection Scheduling Location

Engaging Millennials

Engaging Millennials

MILLENNIAL NEEDS AND WANTS

Reasons Millennials Engage with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Local Community Volunteering 38

Social 12

Professional Development 9

International Projects 9

Opportunity to Travel 3

53%

17%

13%

13%

4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel

Engaging Millennials

MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT

Barriers to Millennials Engaging with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Money 35

Time 26

Lack of Social Connection 10

Scheduling 3

Location 0

47%

35%

14%

4% 0%

Money Time Lack of Social Connection Scheduling Location

Engaging Millennials

Engaging Millennials

BREAKING DOWN THE ECONOMIC DATA

Item Cost Cumulative Total

Membership Fee $420 $420

Meetings + Fines $25 + $5 x 48 weeks = $1440 $1860

Events $40 per quarter = $160 $2020

District Conference

Rego = $120Dinner = $80

Accommodation = $200$2420

National / International

Events

Peace Conference = $125National Conference (Rego) = $200

International Convention (Rego) = $520> $3000

Engaging Millennials

Engaging Millennials

“If I had asked people what they

wanted they would have said

faster horses”

Henry Ford

Engaging Millennials

FLEXIBILITY

Engaging Millennials

VALUES & VALUE ALIGNMENT

Engaging Millennials

INTEGRATION

Engaging Millennials

SOLUTIONS

Engaging Millennials

SOLUTIONS FRAMEWORK

1. CONNECT (understand the market)

2. COLLABORATE (think big picture)

3. THE POWER OF ‘AND’ (market segmentation)

4. REVIEW(ongoing evaluation)

Engaging Millennials

PRACTICAL APPLICATIONS

Engaging Millennials

CONNECT – ROTARACT

Engaging Millennials

CONNECT – YOUTH PROGRAMS

Engaging Millennials

COLLABORATE – JUMP IN THE SAME ROOM

Engaging Millennials

COLLABORATE – THINK BIG PICTURE

Engaging Millennials

THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS

Reasons Millennials Engage with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Local Community Volunteering 38

Social 12

Professional Development 9

International Projects 9

Opportunity to Travel 3

53%

17%

13%

13%

4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel

Engaging Millennials

THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS

Engaging Millennials

THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS

Barriers to Millennials Engaging with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Money 35

Time 26

Lack of Social Connection 10

Scheduling 3

Location 0

47%

35%

14%

4% 0%

Money Time Lack of Social Connection Scheduling Location

Engaging Millennials

THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS

Item Cost Potential Solutions

Membership Fee $420 Monthly Direct

Debit?

Meetings + Fines $25 + $5 x 48 weeks = $1440 Choices (meals?

happy coins?)

Events $40 per quarter = $160 Range of Events?

District Conference

Rego = $120Dinner = $80

Accommodation = $200

Club Sponsorship?

National / International

Events

Peace Conference = $125National Conference (Rego) = $200

International Convention (Rego) = $520Fundraising?

Engaging Millennials

THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS

Engaging Millennials

REVIEW – ONGOING EVALUATION

Engaging Millennials

RESOURCES – COLLABORATION HUB

Engaging Millennials

RESOURCES – ENGAGING YOUNGER PROFESSIONALS TOOLKIT

Engaging Millennials

FEEDBACK AND QUESTIONS

Engaging Millennials

CONTACT ME

Rebecca FryChair, Rotaract Australia MDIO

chair@rotaract.org.au