ross dress for less hilari pauk lavanya nolan rachel gomez 1 retail/rossdressforless.jpg

ROSS DRESS FOR LESSROSS DRESS FOR LESS

Hilari PaukHilari Pauk

Lavanya NolanLavanya Nolan

Rachel GomezRachel Gomez

1http://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpg

Target MarketTarget Market

Men and women, Men and women, ages 16-65ages 16-65

Annual income Annual income

$20,000-$50,000$20,000-$50,000 Usually located in Usually located in

suburban areassuburban areas Hedonic shopperHedonic shopper Bargain shopperBargain shopper

Competition & Retail Market Competition & Retail Market StrategyStrategy

Intratype competitors: TJ Maxx and Intratype competitors: TJ Maxx and MarshallsMarshalls

Intertype competitors: Kohl’s and Intertype competitors: Kohl’s and Burlington Coat FactoryBurlington Coat Factory

Off-price retailerOff-price retailer Offers competitive brands and labels at Offers competitive brands and labels at

strong discountsstrong discounts

Retail Mix AnalysisRetail Mix Analysis

Opportunistic buying strategyOpportunistic buying strategy Wide variety, limited assortmentWide variety, limited assortment Located in strip centers and malls in suburban Located in strip centers and malls in suburban

areasareas Use an informational websiteUse an informational website Only brick-and-mortar storesOnly brick-and-mortar stores

http://www.http://www.rossdressforlessrossdressforless.com/.com/

Store Layout, Design & Store Layout, Design & PresentationPresentation

Grid layout for cost efficiencyGrid layout for cost efficiency Use inexpensive displays including metal racks Use inexpensive displays including metal racks

and gondolasand gondolas Clearance is in the back of each merchandise Clearance is in the back of each merchandise

categorycategory Uses style/item presentationUses style/item presentation Crowded and disorganizedCrowded and disorganized

Ross: Grid Layout

Free Form Layout

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Price, Marketing & Customer ServicePrice, Marketing & Customer Service

Uses an everyday low pricing strategyUses an everyday low pricing strategy Predominant advertising methods: Television, Predominant advertising methods: Television,

word of mouth and the internet word of mouth and the internet Understaffed and unknowledgeable staffUnderstaffed and unknowledgeable staff Good parking and return policy, large fitting Good parking and return policy, large fitting

rooms, restrooms providedrooms, restrooms provided

Strengths & WeaknessesStrengths & Weaknesses

Strengths:Strengths: Pricing strategyPricing strategy Wide variety of merchandiseWide variety of merchandise

Weaknesses:Weaknesses: Customer serviceCustomer service Merchandise presentationMerchandise presentation

ReferencesReferences1.Projects:retail. (2004). 1.Projects:retail. (2004). Tellepsen Builders.Tellepsen Builders. Retrieved Retrieved

November 25, 2007, from November 25, 2007, from http://tellepsen.com/images/largepictures4popups/Retail/Rhttp://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpgossDressforless.jpg

2.Photos archive. (2007). 2.Photos archive. (2007). Idaho State Journal. Idaho State Journal. Retrieved Retrieved November 25, 2007, from November 25, 2007, from https://secure.pocatelloshops.com/photos/archive/2007-https://secure.pocatelloshops.com/photos/archive/2007-02-02/rossdressforless.jpg02-02/rossdressforless.jpg