roi is in the i of the beholder #recruitclever webinar
Post on 23-Jan-2018
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barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI… on Recruitment Technology and Digital Marketing
(it’s in the I of the Beholder)
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
@APSCo_orgJulie.bowen@apsco.org
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Lisa JonesLisaMariJones
Wayne BarclayWayneABarclay
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
What We Do We Do Well
We support Recruitment Leaders to grow their businesses and improve profitability through effective digital marketing
and technology solutions
Digital Marketing
for Recruiters
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Who are you?
(Recruitment Leader / Marketer / Recruiter / Technology Leader?)
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
What are your 2016 goals?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Increasing headcount this
year?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Who do you recruit?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Could your recruiters make
at least ONE MORE
placement per year?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
2016 – it’s all about ROI!
Say “No!” to option paralysis
Say “Meh!” to pointless short-term tactics
Say “Why?” to “Can I have …?”
Say “Yes please” to growth!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI…
It’s in the I of the beholder
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
How do we measure ROI?
Show me the Money!
but… Tweets and CRM systems don’t place people, recruiters do……and that takes time!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
How should we measure ROI?
More Money (sane profits)
More Time
More Happiness
Our clients say more about how they feel……than how much £££ they’ve lost
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Happy, Profitable, Time to Chill?
Nope!
My staff don’t trust me to deliver
Fear of missing out means lots of comfort blankets
I’m worried my staff are taking too long
I have no idea how much this is costing
My database is worth nothing
Stressed and lack of confidence
I’m worried about my data
LinkedIn is a risk!
My staff have invisible processes and data
Growing is painful!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
We promise to:
Talk about• Recruitment Technology
• Digital Marketing for Recruiters
Ways to measure ROI
Strategies to get that ROI
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI from Recruitment
Technology
Wayne Barclay
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Do you have a full time, in-
houseIT resource?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Question
Which Recruitment CRM do you
have?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Getting ROI from Recruitment CRM
Go live is NOT the end of the project
Don’t abdicate
Invest in training and support
Plan for long term benefits
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI = Wasted Time
Remove repetition and duplication
1 consultant spends an average 30 minutes per day bypassing CRM templates, creating and duplicating emails
10 consultants = 5 hours per day or 1,200 hours or 50 full days per year duplicating effort!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Ask yourself:
How much money and happiness can you get from an extra 1,200 hours per year?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Case study – 10 recruiters….
Effective Recruiters who use systems and processes generate extra revenue, by an average £30k per consultant.
Businesses with good CRM habits don’t lose key clients when consultants leave! How much is your key account worth - £1million?
It’s the 8th, 9th 10th conversation that wins you business. How many consultants forget to log or plan future conversations?! One client landed £350k
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Recruiters waste ½ day per week sourcing from job boards / LinkedIn / Social streams etc…
75% of candidates sourced are updates to your CRM not newly created candidates
Put data quality measures in place for adding candidates to your CRM
ROI from Sourcing
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI from your database
How much more time, £££ and happiness can you get from a
database with data on?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Ideas for Strategy
Effective recruiters Sort your Codes out! Clean up your data! Record lead
conversations Use templates Leaders use reports /
dashboards
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI from your Technology Resources
It’s not just about “up time” –raise your expectation
Get users involved in business-led goals
They cost money hence should return value
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
How can your IT Resources Deliver ROI?
Money: Clean data is worth is £ Time: Drive recruiter
effectiveness and source quicker
Happiness: Happy recruiters will share knowledge and best practice with those around them. Leaders will feel loved too!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI from Digital
Marketing
Lisa Jones
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Do you have a full time, in-
house marketer?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI on Marketing?“What’s the ROI of
your mother?”
Gary Vaynerchuk
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI on Digital Marketing?
You think ROI is difficult to prove?I say…
“Just because you think you can’t prove ROI doesn’t mean you
shouldn’t try!”
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Metrics
Start with community size (meh!) Then impressions / engagement Take no prisoners on leads
generated (yippee!) Hound the billers to convert! (Take the credit!)
…“fluffy” metrics make for “whatever!” and queries about ROI…
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Ideas for Strategy
Improve your adverts Increase recruiter
effectiveness Outbound marketing Downloadable content Lead analytics
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
LinkedIn Recruiter Licences / Premium
Accounts?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Poll
Broadean / Idibu / Logic Melon?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Question
How much do you spend on job
adverts per year?
Time to write and post advert
Cost of job boards
Cost to
sift
through
spammer
s
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI from your Marketing Resources
It’s not just about brand, content and community numbers – raise your expectation!
Get them involved in business-led goals They cost money hence should return value
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
How can your Marketers Deliver ROI?
Money: Generate convertible leads
Time: Drive recruiter effectiveness
Happiness: Improve brand and support internal recruitment strategy / growth
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
We promised to:
Talk about• Recruitment Technology
• Digital Marketing for Recruiters
Ways to measure ROI
Strategies to get that ROI
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Any takeaways?
What are you going to do now?
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
More events?
Work ON your business, not just in it!
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
ROI is in the I of the Beholder
APSCo Marketing Forum
“Come along and see me at the APSCo Marketing Forum on Tuesday 22 March to discover how you can show the value of your marketing efforts.”
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Content Marketing that Delivers ROI
Marketing with the Recruitment Sector
“I'll be joining a host of keynote speakers on Friday 28 April to show Recruitment Marketing Leaders why marketing needs to be top of their agenda this year”
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
UK Recruiter Technology Showcase
“We’ll be at the UK Recruiter Technology and Supplier Showcase on Thursday 16 June. These yearly events are invaluable for recruitment leaders and IT leaders!”
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
Want ROI from your recruitment tech
digital marketing?
Type “ROI” into your chat box and we’ll get
in touch after the webinar!
We Love Effective Recruiters
We improve profitability through effective digital marketing and technology
solutions
barclayjones.comImproving profitability through effective digital marketing and technology solutions
@Barclay_Jones
@APSCo_org
#RecruitClever
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