roi calculation for pr efforts

CLICK TO ADD SUBTITLENEW MEDIA VALUATION

FOCUSING ON

1

CLICK TO ADD SUBTITLE

2

THE CHALLENGE

What measurement/metrics strategy should be employed to capture the true value of online media coverage?

CLICK TO ADD SUBTITLE

3

METRICS

• Earned Media• Press Contacts

• Fam Trips• Articles

CLICK TO ADD SUBTITLE

4

METRICS

Search Demand

CLICK TO ADD SUBTITLE

5

ROI FOR DIGITAL

This is the Reach & Audience which doesn’t reflect the return. ROI Demands Crossing the Leap of Faith.

CLICK TO ADD SUBTITLEROI = ENGAGEMENT

FOCUSING ON

6

CLICK TO ADD SUBTITLE

7

MOST TRAFFIC IS ORGANIC/DIRECT

Often > 75% Of Traffic

CLICK TO ADD SUBTITLE

8

MOST ORGANIC IS BRAND> 80% is Branded Keyword

CLICK TO ADD SUBTITLE

9

MOST ORGANIC IS BRAND

CLICK TO ADD SUBTITLEROI = CONVERSION

FOCUSING ON

10

CLICK TO ADD SUBTITLE

11

MOST CONVERSION IS BRAND

CLICK TO ADD SUBTITLE

12

MOST ORGANIC IS BRAND

CLICK TO ADD SUBTITLE

13

MOST CONVERSIONS ARE BRAND

CLICK TO ADD SUBTITLE

14

DOWNSTREAM IS ORGANIC

Traffic from you to Industry Partners is mostly from Organic, Direct

CLICK TO ADD SUBTITLE

15

BRAND CONVERTS TARGET

Traffic by State

CLICK TO ADD SUBTITLE

16

BRAND CONVERTS TARGET

Higher Conversions by TX by Far

CLICK TO ADD SUBTITLE

17

FACEBOOK BY AUDIENCE

PR Can drive Engagement

CLICK TO ADD SUBTITLE

18

FACEBOOK BY ENGAGEMENT

PR Can drive Engagement

CLICK TO ADD SUBTITLE

19

FACEBOOK BY ENGAGEMENT

PR Can drive Engagement

CLICK TO ADD SUBTITLE

20

FACEBOOK BY ENGAGEMENT

PR Can drive Engagement

CLICK TO ADD SUBTITLE

21

FACEBOOK BY ENGAGEMENT

PR Can drive Engagement

CLICK TO ADD SUBTITLE

22

FACEBOOK BY ENGAGEMENT

PR Can drive Engagement