rockit fashion visual marketing plan
Post on 22-Jan-2017
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EXECUTIVE SUMMARY
OUR MISSIONWe want to bring consumers a customized shopping experience with unique trends all
while fighting to save marine wildlife.
rockIT Fashion sells unique, on-trend fashions online that are tailored to our customer’s unique profile.
Additionally, we donate a percentage of our sales tosaving marine mammals around the world.
Model: Amanda DiFilippo
$80.3BE-commerce sales in Q1 of 2015
$22TWorldwide retail sales in 2015
58%of women 18+ who shop online will purchase products at least once a month
U.S. Department of Commerce, 2015Emarketer.com
7.3%of worldwide retail sales will be purchased on the Internet
31
INDUSTRY PROFILE
MOBILE PROFILE
HooklogicBusiness Insider
290.1M 29%
70%$638B
Mobile Device Users by 2019 Retail ecommerce transactions that were from mobile devices in Q1 2015
Non-ecommerce purchases that are influenced by digital engagement
E-commerce sales made on mobile devices globally in 2018
S
W
O
t
Unique Philanthropic “My Closet” E-Commerce Quality
Brand Awareness Start-up Limited CustomersSmall Funds
Flexibility PartnershipsExcitementSelectionTrendy
Competition Consumer Apathy Low Success RateBrand Loyalty
DIRECT MAILER
rock n’ rollshopping
pret-a-porte
dresses
style
shirts
brands
attitude
dolphin
shoes
chic
cause
trendyrock it
tren
dyshow
rock on
punk
fashion
fashion
edgy
rock
IT F
ashi
on28
01 C
amin
o D
el R
io S
outh
San
Die
go, C
A 9
2108
Plac
e St
amp
Her
e
Interior Back Front
DIRECT MAILER
rockITFashionwww.rock-itfashion.com
show it off.
rockIT Fashion is the
premiere destination for unique, on-trend fashions.
Whether you’re looking for the
perfect party dressor just a
fabulous outfitwe got you covered. Bring in
your attitudeand we’ll get you a way to
©2014 rockIT Fashion All Rights Reserved
Interior
SOURCES
United States Census Bureau. (2015, May 15). Monthly & Annual Retail Trade. Retrieved July 16, 2015, from http://www.census.gov/retail/index.html#ecommerce
Coverage of a Digital World. (n.d.). Retrieved August 5, 2015, from http://www.emarketer.com/corporate/coverage#/results/1259
The Future of Mobile Media. (n.d.). Retrieved August 6, 2015, from vvSmith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Business Insider. Retrieved October 16, 2014, from http://www.businessinsid-er.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3GMmGslJS
Advantek - Insights. (2015, August 20). Retrieved August 20, 2015, from https://www.facebook.com/advantek/insights/
MailChimp Insights. (2015, August 20). Retrieved August 20, 2015, from https://us4.admin.mailchimp.com/
E-commerce worldwide. (n.d.). Retrieved August 20, 2015, from http://www.statista.com/topics/871/online-shopping/
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