rocking the boat: the impact of social media on hta

Rocking the Boat

THE IMPACT OF SOCIAL MEDIA ON HTA

HTAi 2014Monday, June 16th

DR. JANICE MANN

@JUSTSAYIT_MD

Twitter – The Basics

• Twitter is an online social networking and microblogging

service that enables users to send and read short 140-

character text messages, called "tweets”

• www.Twitter.com to sign-up

CADTH on Twitter

CADTH

@CADTH_ACMTS

An independent, not-for-profit organization providing evidence to support informed health care decisions.

Celebrating 25 yrs in 2014.

En français @ACMTS_CADTH

CADTH Twitter Facts

In the beginning:

• Joined Twitter December 2011

• Started actively tweeting January 2012 – focus on CADTH

Symposium

Now:

• Almost 3000 followers

• Sent > 2500 Tweets on CADTH Symposium, CADTH

projects/reports/tools, feedback opportunities, conferences

we’re attending and presenting at, nominations to CADTH

committees, answering questions,…

How CADTH Benefits from Twitter

• Being a part of the conversation

• Gives CADTH a “personality”

• Not just a “push” of CADTH content but interaction

• Reaching non-traditional audiences

• Increased engagement of key audiences: other HTA

producers, pharmacists, physicians, professional societies,

and patient groups

• Quickly identify trends, respond to customer needs,

disseminate evidence in a highly targeted manner, and

enhance connections

• Twitter a formal component of the CADTH Symposium for 3

years

Being a Part of Relevant Conversations

Using Twitter at Your Conference

• Strategy involves before/during/after components

• Sign up to Twitter (Organization, Exec, Staff)

• Choose a hashtag and advertise it

• Analytics by registering the conference hashtag at

www.symplur.com

• Display tweets

• Help signing up (live at booth and delegate bag card)

• Tweet-up

• Free WiFi

• After the event, thank those who tweeted, sponsors, venue

Other Social Media Efforts at CADTH

@CADTH_ACMTShttp://www.linkedin.com/company/canad

ian-agency-for-drugs-and-technologies-in-

health

http://www.youtube.com/user/CADTHACMTS http://www.slideshare.net/CADTH-ACMTS

Questions?

@JustSayIt_MD

JaniceM@cadth.ca

@CADTH_ACMTS

HTA in the Twitter-sphere

A Sampling…

• @HAS_sante (Haute Autorité Santé – France)

• @NICEcomms (National Institute for Health and Care

Excellence)

• @ScHARRHEDS (ScHARRR at University of Sheffield)

• @iqwig (Institute for Quality & Efficiency in Health Care)

• @INESSS_Qc (Institut National d’excellence en santé et

en services sociaux)

• @icer_review (Institute for Clinical and Economic

Review)

• @HTAatIHE (Institute of Health Economics, Alberta)

Hashtags to Get Noticed

• #HTA

• #healtheconomics

• #cdnhealth

• #pharma

• #innovation

• #meddevice

• #KMb

• #ACA

• #Obamacare

• Many, many more…

Don’t Forget About: YouTube

Don’t Forget About: LinkedIn

Don’t Forget About: SlideShare