rock google analytics like a pro with jenny halasz

@jennyhalasz#DFWsem

ROCK GOOGLE ANALYTICS

Presented by:Jenny HalaszJLH Marketing

(LIKE A PRO)

@jennyhalasz#DFWsem

Jenny Halasz• In SEO since 2000 – 17 years!• Speaker at Pubcon, SMX, SES, StateofSearch,

InternetSummit, Conversion Conference…• Writer for Search Engine Land & Search Engine

Journal• Contributing Author “SEO Now” and “SEO Like

I’m 5”

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

Measurement: Goals vs. Events

What do you want them to do?What is engagement?How do you make money?

What went wrong?Why did they stay/leave?What do they need?

Goal

sEvents

@jennyhalasz#DFWsem

Measurement: Channels & Channel Grouping

Default Channels

Private Channel Grouping

Custom Channel Grouping

Modify Default

Channels

We’ll come back to this…

Not for the faint of heart.

@jennyhalasz#DFWsem

Measurement: TaggingDefault

Campaign

Medium

@jennyhalasz#DFWsem

Measurement: Filters

Filters in reports

Filters in views

Filters at account level

Use anytime you likeUse with caution

Be afraid, be very afraid.

@jennyhalasz#DFWsem

Measurement: Filters

Filters in reports

Filters in views

Filters at account level

Internal IP addressesFix stupid errors

@jennyhalasz#DFWsem

Measurement: Filters

Filters in reports

Filters in views

Filters at account level

Exclude known botsRequire hostnameFake browsers and Fake network domains

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

Measurement: Custom Channel Grouping

Default Channels

Private Channel Grouping

Custom Channel Grouping

Modify Default

Channels

@jennyhalasz#DFWsem

Custom Channel Grouping

?

Email

?PaidOfflineDirect

@jennyhalasz#DFWsem

Custom Channel Grouping: Referral

AffiliateAffiliate

Affiliate

Affiliate

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

If Custom Channels Work…

Default Channels

Private Channel Grouping

Custom Channel Grouping

Modify Default

Channels

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

Your Ultimate Weaponbit.ly/ga-dashboard-JLH

To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to

@jennyhalasz#DFWsem

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

Metrics & Dimensions

@jennyhalasz#DFWsem

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

Metrics & Dimensions

@jennyhalasz#DFWsem

How Did People Get

to Your Site?

What Did They Do

While They Were There?

How and Why Did

They Leave?

WHERE TO START?

@jennyhalasz#DFWsem

How Did People Get Here?

@jennyhalasz#DFWsem

What Did They Do?

@jennyhalasz#DFWsem

Why Did They Leave?

@jennyhalasz#DFWsem

Edit the Title, instead of “Pages/Session”

Choose a Layout

Even Customize Your URL!

Add Filters

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

CHANGING DISPLAY OPTIONS

Choose different Dimensions or Metrics

Change row display

@jennyhalasz#DFWsem

USING FILTERS - SIMPLE

“Only show” or “Don’t show” Selection

criteria

@jennyhalasz#DFWsem

USING FILTERS - REGEX

Selection criteria

Use | to separate items – creates “OR” Use .* as a wildcard

.*/category means match anything before /category category/.* means match anything that comes after category

Test your expressions on the actual reporthttp://bit.ly/regex-for-marketers

@jennyhalasz#DFWsem

CUSTOM REPORTS

@jennyhalasz#DFWsem

Segments – Mobile/Desktop

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

Google Analytics UpdateDecember 22, 2016

Data studio access added to reportsAvailable globally (21 countries)

@jennyhalasz#DFWsem

Google Analytics UpdateDecember 22, 2016

Templates now available

@jennyhalasz#DFWsem

Google Analytics UpdateDecember 22, 2016

Added DoubleClick Campaign Manager as Source

@jennyhalasz#DFWsem

Google Analytics UpdateDecember 22, 2016

And finally… Property Moving!

@jennyhalasz#DFWsem

Google Analytics UpdateDecember 22, 2016

And finally… Property Moving!

@jennyhalasz#DFWsem

@jennyhalasz#DFWsem

That useful link again:bit.ly/ga-dashboard-JLH

@jennyhalasz#DFWsem

Jenny Halasz@jennyhalasz

jlh-marketing.com

Download this deck: http://bit.ly/ga-rockstar

Thank You!