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MICHELLE ROBINSON DMD, MAASST DEAN FOR INFORMATICSUAB SCHOOL OF DENTISTRY
The Use of Informatics and the Web for Dental Development and
Recruitment of Students and Faculty
Michelle Robinson DMD, MA
INFORMATIVE WEB SITE
An informative web site is the basis for any development and
recruitment strategyMichelle Robinson DMD, MA
Explore Health Careers.Org
Michelle Robinson DMD, MA
Michelle Robinson DMD, MA
Michelle Robinson DMD, MA
EXPLORE HEALTH CAREERS
Career profile for dentist
Michelle Robinson DMD, MA
Student Doctor Network
Michelle Robinson DMD, MA
Michelle Robinson DMD, MA
STUDENT DOCTOR NETWORK
Dental articles
Michelle Robinson DMD, MA
The School/Organization Web Site
Prominent Branding
Location/Contact Addtl info for audienceMichelle Robinson DMD, MA
Basic Web Elements
Welcome Background and mission Introduce culture, philosophy of school
News/Announcements Current events, awards and accolades, initiatives
Quick Links Guide to external dental links of interest Guide to popular internal web links
Michelle Robinson DMD, MA
Enhanced Web Elements
CalendarEmployment Opportunities for facultyJob Placement for studentsFaculty Profiles/web pagesStudent organization and class web pages
Michelle Robinson DMD, MA
WEB 1.0 VS WEB 2.0
Web 1.0 = present information
Web 2.0 = collaborate on info
Michelle Robinson DMD, MA
Web 2.0
Web 2.0 is an umbrella term given to the “new” Internet collaborative and dynamic technologies that allow for document creation and sharing
Pedagogical collaboratories where students can interact with each other, the instructor, and the world-wide community
Michelle Robinson DMD, MA
Comparison of Web 1 vs 2
1.0 2.0
Passive audience Interactive audience
Ofoto Flickr
Britannica Online Wikipedia
Personal Home Page Blogging, Tweeting
Email Social Networking
Michelle Robinson DMD, MA
Web 2.0 Technologies
Michelle Robinson DMD, MA
Wiki
Michelle Robinson DMD, MA
Medical Wiki Examplehttp://wiki.efficientmd.com
Michelle Robinson DMD, MA
Wiki Benefits
Material immediately availableCollaborative editingExpansive information
Topics can be kept brief, but easily expanded on by linking to other topic pages
Michelle Robinson DMD, MA
Wiki Use in Dentistry
Michelle Robinson DMD, MA
CREATE A WIKI
http://www.pbworks.com
Michelle Robinson DMD, MA
Blog
Chronological “weblog” of an individual’s diary events, commentary, video and image media
Visitors allowed to comment on blog entriesUse in Dental Education
Chronology of change/Document a process curriculum development, transition to electronic patient
records, etc.
Michelle Robinson DMD, MA
CREATE A BLOG
http://www.blogger.com
Michelle Robinson DMD, MA
HTTP://DELICIOUS.COM/
Social BookmarkingOnline Bookmarking allows for
anywhere access and sharing with others
Social Bookmarking Web Site
Michelle Robinson DMD, MA
Social Networking/Online Communities
FacebookMySpaceTwitter
Student Doctor Network
Dental-Online- Community
Michelle Robinson DMD, MA
Collaborative/Networking Software on Campus:
MS Outlook SharePoint
Web-based collaboration and document mgmt
Typical web features plus Improved access control Hosting of blogs, discussion forums, newsletters Document posting and tracking Meeting and scheduling tools
UAB SOD Faculty SharePoint Site
Michelle Robinson DMD, MA
Sample SharePoint Site
Michelle Robinson DMD, MA
Use the web to recruit mentors and link with mentees: NJDA
Online Mentoring
Michelle Robinson DMD, MA
Online Mentoring Community
•Provide support to mentors or mentees
•Programs exist for faculty seeking mentors or students seeking mentors
•Sign up for an online mentoring community or create your own program
http://www.mentoring.org
Michelle Robinson DMD, MA
VIRTUAL LEARNING ENVIRONMENTSVIRTUAL WORLDS
Virtual Environments
VLE Criteria
Software to facilitate course mgmtDesigned electronic spaceEnrich classroom activitiesBasic elements =
Syllabus Administrative info Student tracking Teaching materials
Michelle Robinson DMD, MA
WebCT/Blackboard VistaAngel
Desire to Learn
Integration w/ Voice ToolsIntegration w/ Course Assessment Tools for
testing and “plagiarism” checkingSet learning goals and assoc w/course itemsPeer-reviewed discussions, blogs, journalsCreate personal profiles w/photos
Michelle Robinson DMD, MA
Beyond Basic VLE
Use of avatars Virtual world persona/representation Engage learners, web site visitors Improve information retention and interest Provide alternative for auditory learners My avatar
Michelle Robinson DMD, MA
Virtual Worlds
Simulated environment intended for inhabitation
Second Life Basics and Use in Education
Michelle Robinson DMD, MA
Podcasting
Broadcast content to any online audienceAudio broadcast = podcastVideo broadcast = vodcastDo not need an iPODiTunesU
podcasts and vodcasts from institutions of higher learning
Michelle Robinson DMD, MA
YouTube – Video SharingYouTube – Video Sharing Skype – Video CallingSkype – Video Calling
Digital Media Sharing
Michelle Robinson DMD, MA
Using Web Tools – Support
IT supportIncentives Protected timeTraining and development
Michelle Robinson DMD, MA
In Closing
A basic web site that is well-designed can be a good development and recruitment tool
Web 2.0 allows your audience to get better acquainted with the school and participate in the exchange of knowledge so you can learn something about them
Most tools are readily accessible and allow you to connect with a global audience
Support is a must to avoid frustration!
Michelle Robinson DMD, MA
MROBINSON@UAB.EDU
Thank You
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