robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category

PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12

Ignite Presentations(six presentations on insight) moderated by Ian Spalter of FourSquare

Robert Gaafar, CropUp (formerly of Carrot Creative)How to approach a ‘new’ product category

#productnyc

How to Approach a ‘New’ Product Category

Robert GaafarCEO

@robgaafar

Meet Willie Sutton

That’s where the money is!

Why do you rob banks?

#1 - Practice Sutton’s Law

7

If I had to guess, social commerce is the next area to really blow up.

-Mark Zuckerberg

“”

No, I don’t want a Brazilian Bikini Wax!

#2 - Focus on the road, not the wall

Users spend the majority of their time on the newsfeed.

Fish where the fish are.

Buyable Stories

• In-Stream

• Social sharing is native

• Commerce through content

• Exclusive Products

#3 - Take the Mom Test

Can you explain what you do, to your Mom in one sentence?

Define your Value

Offer the right promotion at the right time to the right

person.

•Free feedback

•Collect logos

•Create demand

#4 - Get some Friendlies

Don’t worry about your competitors....yet

It’s scary........

(but not as scary as Jenga)

Recap

1)Practice Sutton’s Law

2)Focus on the Road3)Take the Mom Test

4)Get some Friendlies

Thank You

@robgaafarrobert@cropup.com