risk mitigation in social media marketing

Risks of Social Media Marketing

And what you can do about it…

Bernie BorgesJune 23, 2010

Everyone’s jumping in….

You Mean There are Risks?

This could be you!

Top Risks in Social Media

No Strategy

What’s our plan?

The Wrong Strategy

Lack of Executive Support

Wrong Staff

Not Measuring Progress

Measuring the Wrong Stuff

Not Using Available Tools

Social Media is for B2B and B2C by HubSpot

http://twitter.com/?status=Over%2050%20Marketing%20Charts%20and%20Graphs%20from%20@HubSpot%20http://www.HubSpot.com/Charts

http://www.facebook.com/share.php?u=http://www.HubSpot.com/Charts

http://www.linkedin.com/shareArticle?mini=true&url=http://www.HubSpot.com/Charts&title=Over%2050%20Marketing%20Charts%20and%20Graphs&summary=Original%20marketing%20research%20with%20over%2050%20charts%20and%20graphs%20available%20for%20download&source=HubS

Not Using Available Tools

Unwilling to Experiment

Expecting Overnight Results

Trying to Stay in Control

Employee Abuse

Being Slow to Respond

Shorting the Effort

Underestimating One Person

Plan, Work, Measure, Respond

Email: bernie@findandconvert.com

Website: http://www.findandconvert.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborgesFacebook Fan Page: http://www.facebook.com/findandconvert /My book: http://budurl.com/marketing20amazon

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