ringly - hardwired (10)

Post on 18-May-2015

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Ringly founder and CEO Christina Mercando presented at May's edition of Hardwired NYC. Ringly is creating jewelry that connects to your smartphone.

TRANSCRIPT

W E A R A B L E ≠ F A S H I O N A B L E

I D E A

P A R T N E R O R T E A M

P R O D U C T & V I S I O N

F U N D R A I S I N G

T E A M M A N U F A C T U R I N G

S E L L

S H I P

D E V E L O P M E N T

I D E A

P A R T N E R O R T E A M

P R O D U C T & V I S I O N

F U N D R A I S I N G

T E A M M A N U F A C T U R I N G

S E L L

S H I P

D E V E L O P M E N T

Y O U N E E D A W O R K I N G P R O T O T Y P E

Y O U N E E D A V I S I O N

M I S S I O N S T A T E M E N T

Create products our customers will buy because of the

way they look, just as much as for what they can do.

B R A N D D E F I N I T I O N

Playful to keep the brand true and balanced.

Striking to establish an authority on fashion.

Effortless to show the importance of simplicity.

C U S T O M E R D E F I N I T I O N

C U S T O M E R E X P E R I E N C E

A N S W E R T H E S E Q U E S T I O N S :

Where did the idea come from?

What is your background?

Who are your competitors?

What sets you apart?

Who is your customer?

How will you market it?

Where will you sell it?

What is your BOM?

What will you sell it for?

Where will you manufacture it?

When will you sell it?

Who do you need on your team?

How much money do you need / did you raise?

What are the biggest challenges?

Y O U R V I S I O N W I L L H E L P Y O U W I T H :

Raising Capital

Product Development

Hiring

Marketing

Public Relations

Partnerships

T H I S I S T E C H N O L O G Y

T H A N K Y O U

R I N G L Y . C O M

@ G E T R I N G L Y

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