rima qureshi - consumer trends - ericsson business innovation forum 2010 - shanghai

Rima QureshiSenior Vice President, head of business unit CDMA Mobile Systems

consumers driving Mobile Broadband

data explosion – U.S. Experience

› Mobile Data surpassed voice Dec. 2009

› US leads world in growth of wireless data

– Smartphones– Data-intensive applications

› “Data Explosion” is challenging for U.S. operators

$100 smartphone is here! �Are we READY?

consumers driving Mobile BroadBand

› Urban China catching up

› Extremely positive attitudes toward technology adoption

› Mobile phone internet usage is growing fast

› Extend home internet experience to mobile

› High expectations for device and network performance & availability!

To predict mobile internet trends:

Fixed Internet - project forward

DATA Explosion – Operator Response

› Today’s technologies can support today’s mobile broadband demands

› Mobile broadband makes good business sense

› Mobile broadband business will grow in stages

On the Road to 50B connections today

› Connected people

› Connected devices

› Connected machines

› “Smart Services”

Bridging the digital divide

Tremendous potential……work required

Innovative services Integrated devices

Operator’s value

Smart services, smart pipes, smart business

Eco-system evolutionIntegrated solutions

Optimized for vertical segmentsNew business models