rightovr pitchdeck
Post on 26-Jan-2017
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Amarketplaceforsurplus
homemademeals
RightOvr@gmail.com
RightOvr@gmail.com
CompanyPurposeRightOvrconnectsfoodhobbyistswhoenjoycookingwiththosewhoarelookingforaneighborhoodmeal.DinerscanbuildrealconnecAonswiththepersonwhomakestheirfood,gainaccesstodiversediets,andmeetpeoplewhosharethesimilarlifestyle.Whether it’s vegetarian to gluten free, RightOvr makes iteffortlessforfoodhobbyiststoshowcasetheirtalentstopeoplewhoshareacommondietarylifestyle,andtodiscovernewfoodhobbyistsintheirneighborhood.
RightOvr@gmail.com
WhatistheProblem?
• Priceisanimportantconcernforcustomerswhoorderout
• TakeoutleavesyoudisconnectedwithingredientsourcingandfoodproducAon
• Noeasywaytorequestamealfromaneighborhoodfoodhobbyistorsellameal
RightOvr@gmail.com
WhatistheSoluAon?
AmobileplaIormwheredinersrequestsurplushomemadefoodfromfoodhobbyiststo: MAKE
MONEYtosupplementingredientcost
SAVEMONEY
toorderdinnerout
SHAREFOOD
tobondoveracommonlifestyle
RightOvr@gmail.com
Howdoesitwork?ACook’sIncomeStatement
IndividualPorAon
MealDeposit $5.00
Tip(avg.) $3.00
TotalRevenue $8.00
Ingredients
ChickenBreast $1.50
FreshVeggies $1.00
BrownRice $0.50
CostofGoods $3.00
GrossIncome $5.00
GrossMargin% 62.5%
PrincipleofScale
Economies
PrincipleofCommonSense
PrincipleofReciprocity
PrincipleofConfirmaAon
Bias
RightOvr@gmail.com
WhyNow?DigitalDiningHistoricalEvoluAon
RecentTrends
SharingEconomy
FoodDelivery
FoodHobbyist
GigEconomy
FoodTransparency
So[wareis“eaAng”the
world
DemographicShi[
RightOvr@gmail.com
WhoaretheCompeAAon?Affordable($)
Expensive($$$$)
SmallBatchesLargeBatches
Josephine
RightOvr@gmail.com
WhatistheMarketSize?
- 71Mmillennialslivinginurbanareas
- 33Mmillennialslivingintop20metropolitans
- Capture10%ofSurvivableMarket=3.3M
TargetMarket3.3M
TotalAvailableMarket71M
TotalServiceableMarket33M
RightOvr@gmail.com
Wetakea$1commissiononeachmealplantransacAon*ExcludespotenEaladverEsingrevenueandpremiumsubscripEon
WhatistheFreemiumModel?
3.3M
ReservaAonsw/RightOvr
AvgtransacAonpermonth/person
Revenue*
RightOvr@gmail.com
WhatistheProduct?
FreeindividualmealdealMealplanvolumediscount
1.Completesurvey2.Confirmoffer 3.Pickup&requestameal inpersonMealassigned
basedonlocaEon,availability,dietand
cookapproval
Chatopentocommunicatepreferences
4.ReviewMeal 5.AcceptMealPlan 6.WeeklyPick&Donate &Prepay UpCookoffers
mealplanScheduleavailability
tocommitinadvance
RightOvr@gmail.com
Josephine
Howdoesthiscompare?
SupplyDrivenOperaYonModel DemandDrivenOperaYonModel
Pickup
ReviewSystem
CookBios
GeolocaAon
.IndividualMeal
Browse&ordermealsinadvance
CumbersomeVelngProcess.
InstagramintegraAonPhotos
.Unlimitedservings
Freeindividualmeals.
MealPlanvolumediscount.
Matchmakingalgorithm.
CommonSenseVelng
FacebookMutualFriendsintegraAon
Premiummembershipwith.unlimitedservings.
RightOvr@gmail.com
FreemiumModel
Free• Offerfreemeals• RaAngsystem• Matchmakingalgorithm• GeolocaAon• Chatfeature
Premium• Sellupto4mealsanight• $1commissionpermeal
• Sellunlimitedmeals• FoodSafetyVerificaAon• MonthlysubscripAon
PremiumMealPlan
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