right conversation, right time: how social signals, relevance and timeliness factor into your online...

@imthegirl | #MNSearch

Casse Langford, Sr. Media Planner @space150 !

MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014

Right Conversation, Right TimeHow social signals, relevance and timeliness

factor into your online success

\@imthegirl | #MNSearch

4 Key Ways Social Signals Inform Search

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1. Authority: If your audience isn’t talking about you, you’re doing it wrong.

source: http://favstar.fm/users/CIA

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2. Timeliness (Freshness): If you’re not talking at all, you’re doing it worse.

source: http://webkite.com/2012/content-freshness/

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3. Relevance: Be genuine and meaningful. Don’t just talk for the sake of talking about yourself.

And please don’t ever do this.

@imthegirl | #MNSearch

4. Authenticity: Last, don’t forget to tell Google exactly who you are..

“…information tied to verified online profiles will be ranked higher than

content without such verification..”

source: http://sewat.ch/2241704

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Building Links Through Social is About Not Trying to Build Links At All

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It’s about listening and participating.

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It’s about well-shared, thoughtful content.

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It’s about being genuinely relatable on the most personal level.

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TL;DR

@imthegirl | #MNSearch

Social signals let search engines know what’s relevant right now.

@imthegirl | #MNSearch

Social signals indicate authority when you’re talking to the right people. !

(and when the right people are talking about you)

@imthegirl | #MNSearch

Positive social activity leads to positive links leads to positive results in search.

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So, how do you do it? !

Build your brand a solid online foundation, and leverage social media to connect with your audience in every timely, smart,

awesomely relevant way possible.

@imthegirl | #MNSearch

You can buy ads, you can’t buy authority. You have to earn it.

more: http://bit.ly/1AyuviW

Thank You

Casse Langford, Sr. Media Planner @space150 @imthegirl

casse.langford@space150.com